ConvertKit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
387.442 40.838	296.309 28.449	77.267 11.943	13.866 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.48 % 69.66 %	19.94 % 29.24 %	3.58 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29824 3108	23739 2310	5118 763	967 35	79.60 % 74.32 %	17.16 % 24.55 %	3.24 % 1.13 %
Elektronics	29797 3168	22967 2203	5840 930	990 35	77.08 % 69.54 %	19.60 % 29.36 %	3.32 % 1.10 %
Entertainment	29705 3097	22638 2149	5971 920	1096 28	76.21 % 69.39 %	20.10 % 29.71 %	3.69 % 0.90 %
Cosmetics & Beauty	29911 3104	22808 2138	6027 928	1076 38	76.25 % 68.88 %	20.15 % 29.90 %	3.60 % 1.22 %
Food & Drink	29829 2988	23626 2221	5220 729	983 38	79.20 % 74.33 %	17.50 % 24.40 %	3.30 % 1.27 %
Home & Garden	29688 3198	23630 2374	5099 790	959 34	79.59 % 74.23 %	17.18 % 24.70 %	3.23 % 1.06 %
Finance	29732 3213	21697 2065	6837 1111	1198 37	72.98 % 64.27 %	23.00 % 34.58 %	4.03 % 1.15 %
Health	29875 3194	22098 2052	6654 1109	1123 33	73.97 % 64.25 %	22.27 % 34.72 %	3.76 % 1.03 %
Pets	29974 3075	23621 2277	5368 768	985 30	78.80 % 74.05 %	17.91 % 24.98 %	3.29 % 0.98 %
Sport & Fitness	29942 3244	22562 2247	6232 961	1148 36	75.35 % 69.27 %	20.81 % 29.62 %	3.83 % 1.11 %
Job & Career	29847 3038	22295 2106	6376 898	1176 34	74.70 % 69.32 %	21.36 % 29.56 %	3.94 % 1.12 %
Dating	29778 3120	21341 1854	7241 1226	1196 40	71.67 % 59.42 %	24.32 % 39.29 %	4.02 % 1.28 %
Other	29540 3291	23287 2453	5284 810	969 28	78.83 % 74.54 %	17.89 % 24.61 %	3.28 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38585 3918	28305 2512	8787 1366	1493 40	73.36 % 64.11 %	22.77 % 34.86 %	3.87 % 1.02 %
Outlook Mail	38320 4078	28266 2660	8531 1375	1523 43	73.76 % 65.23 %	22.26 % 33.72 %	3.97 % 1.05 %
Yahoo Mail	39382 4200	30044 2966	7942 1187	1396 47	76.29 % 70.62 %	20.17 % 28.26 %	3.54 % 1.12 %
AOL Mail	38738 4366	29497 3106	7807 1213	1434 47	76.14 % 71.14 %	20.15 % 27.78 %	3.70 % 1.08 %
Mail.com	37931 4218	29485 3033	7118 1137	1328 48	77.73 % 71.91 %	18.77 % 26.96 %	3.50 % 1.14 %
Yandex Mail	38099 4051	28546 2782	8058 1223	1495 46	74.93 % 68.67 %	21.15 % 30.19 %	3.92 % 1.14 %
GMX Mail	39108 4002	30036 2712	7712 1243	1360 47	76.80 % 67.77 %	19.72 % 31.06 %	3.48 % 1.17 %
Zoho Mail	39431 3898	30722 2817	7346 1038	1363 43	77.91 % 72.27 %	18.63 % 26.63 %	3.46 % 1.10 %
ProtonMail	38703 3953	30289 2797	7186 1112	1228 44	78.26 % 70.76 %	18.57 % 28.13 %	3.17 % 1.11 %
Custom Mail	39145 4154	31119 3064	6780 1049	1246 41	79.50 % 73.76 %	17.32 % 25.25 %	3.18 % 0.99 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.