HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
388.067 385.544	303.278 301.349	73.033 72.290	11.756 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 78.16 %	18.82 % 18.75 %	3.03 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29885 29797	24320 24230	4778 4803	787 764	81.38 % 81.32 %	15.99 % 16.12 %	2.63 % 2.56 %
Elektronics	30094 29522	23718 23302	5529 5355	847 865	78.81 % 78.93 %	18.37 % 18.14 %	2.81 % 2.93 %
Entertainment	29837 29591	23221 23067	5645 5571	971 953	77.83 % 77.95 %	18.92 % 18.83 %	3.25 % 3.22 %
Cosmetics & Beauty	30111 29664	23476 23106	5713 5618	922 940	77.96 % 77.89 %	18.97 % 18.94 %	3.06 % 3.17 %
Food & Drink	29681 30131	24093 24350	4755 4930	833 851	81.17 % 80.81 %	16.02 % 16.36 %	2.81 % 2.82 %
Home & Garden	29947 29718	24356 24149	4776 4761	815 808	81.33 % 81.26 %	15.95 % 16.02 %	2.72 % 2.72 %
Finance	29933 29323	22388 21956	6557 6329	988 1038	74.79 % 74.88 %	21.91 % 21.58 %	3.30 % 3.54 %
Health	29497 29396	22345 22235	6205 6209	947 952	75.75 % 75.64 %	21.04 % 21.12 %	3.21 % 3.24 %
Pets	29949 29768	24002 23895	5087 5030	860 843	80.14 % 80.27 %	16.99 % 16.90 %	2.87 % 2.83 %
Sport & Fitness	29926 29848	23074 23005	5907 5899	945 944	77.10 % 77.07 %	19.74 % 19.76 %	3.16 % 3.16 %
Job & Career	29513 29818	22530 22759	5957 6053	1026 1006	76.34 % 76.33 %	20.18 % 20.30 %	3.48 % 3.37 %
Dating	29943 29464	21836 21543	7120 6843	987 1078	72.93 % 73.12 %	23.78 % 23.22 %	3.30 % 3.66 %
Other	29751 29504	23919 23752	5004 4889	828 863	80.40 % 80.50 %	16.82 % 16.57 %	2.78 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39164 38452	29216 28870	8619 8279	1329 1303	74.60 % 75.08 %	22.01 % 21.53 %	3.39 % 3.39 %
Outlook Mail	39137 38668	29444 29213	8343 8113	1350 1342	75.23 % 75.55 %	21.32 % 20.98 %	3.45 % 3.47 %
Yahoo Mail	38845 38236	30285 29781	7348 7242	1212 1213	77.96 % 77.89 %	18.92 % 18.94 %	3.12 % 3.17 %
AOL Mail	38494 38895	30058 30250	7272 7387	1164 1258	78.08 % 77.77 %	18.89 % 18.99 %	3.02 % 3.23 %
Mail.com	38846 38779	30754 30612	6950 7002	1142 1165	79.17 % 78.94 %	17.89 % 18.06 %	2.94 % 3.00 %
Yandex Mail	39145 38489	29904 29441	7952 7761	1289 1287	76.39 % 76.49 %	20.31 % 20.16 %	3.29 % 3.34 %
GMX Mail	39067 38565	30704 30394	7254 7054	1109 1117	78.59 % 78.81 %	18.57 % 18.29 %	2.84 % 2.90 %
Zoho Mail	38377 38886	30728 31005	6555 6738	1094 1143	80.07 % 79.73 %	17.08 % 17.33 %	2.85 % 2.94 %
ProtonMail	38585 38469	30992 30795	6579 6621	1014 1053	80.32 % 80.05 %	17.05 % 17.21 %	2.63 % 2.74 %
Custom Mail	38407 38105	31193 30988	6161 6093	1053 1024	81.22 % 81.32 %	16.04 % 15.99 %	2.74 % 2.69 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.