Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.369 40.838	289.437 28.449	81.857 11.943	15.075 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.91 % 69.66 %	21.19 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29778 3108	23188 2310	5494 763	1096 35	77.87 % 74.32 %	18.45 % 24.55 %	3.68 % 1.13 %
Elektronics	29424 3168	22263 2203	6075 930	1086 35	75.66 % 69.54 %	20.65 % 29.36 %	3.69 % 1.10 %
Entertainment	29695 3097	22191 2149	6298 920	1206 28	74.73 % 69.39 %	21.21 % 29.71 %	4.06 % 0.90 %
Cosmetics & Beauty	29786 3104	22295 2138	6338 928	1153 38	74.85 % 68.88 %	21.28 % 29.90 %	3.87 % 1.22 %
Food & Drink	29802 2988	23295 2221	5470 729	1037 38	78.17 % 74.33 %	18.35 % 24.40 %	3.48 % 1.27 %
Home & Garden	29752 3198	23121 2374	5526 790	1105 34	77.71 % 74.23 %	18.57 % 24.70 %	3.71 % 1.06 %
Finance	30013 3213	21437 2065	7334 1111	1242 37	71.43 % 64.27 %	24.44 % 34.58 %	4.14 % 1.15 %
Health	29219 3194	21133 2052	6898 1109	1188 33	72.33 % 64.25 %	23.61 % 34.72 %	4.07 % 1.03 %
Pets	30220 3075	23268 2277	5848 768	1104 30	77.00 % 74.05 %	19.35 % 24.98 %	3.65 % 0.98 %
Sport & Fitness	30118 3244	22193 2247	6710 961	1215 36	73.69 % 69.27 %	22.28 % 29.62 %	4.03 % 1.11 %
Job & Career	29359 3038	21544 2106	6580 898	1235 34	73.38 % 69.32 %	22.41 % 29.56 %	4.21 % 1.12 %
Dating	29918 3120	20900 1854	7698 1226	1320 40	69.86 % 59.42 %	25.73 % 39.29 %	4.41 % 1.28 %
Other	29285 3291	22609 2453	5588 810	1088 28	77.20 % 74.54 %	19.08 % 24.61 %	3.72 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38739 3918	27822 2512	9319 1366	1598 40	71.82 % 64.11 %	24.06 % 34.86 %	4.13 % 1.02 %
Outlook Mail	38508 4078	27844 2660	8994 1375	1670 43	72.31 % 65.23 %	23.36 % 33.72 %	4.34 % 1.05 %
Yahoo Mail	38552 4200	28758 2966	8250 1187	1544 47	74.60 % 70.62 %	21.40 % 28.26 %	4.00 % 1.12 %
AOL Mail	37649 4366	28102 3106	7971 1213	1576 47	74.64 % 71.14 %	21.17 % 27.78 %	4.19 % 1.08 %
Mail.com	38849 4218	29477 3033	7886 1137	1486 48	75.88 % 71.91 %	20.30 % 26.96 %	3.83 % 1.14 %
Yandex Mail	38847 4051	28400 2782	8822 1223	1625 46	73.11 % 68.67 %	22.71 % 30.19 %	4.18 % 1.14 %
GMX Mail	38308 4002	28897 2712	7974 1243	1437 47	75.43 % 67.77 %	20.82 % 31.06 %	3.75 % 1.17 %
Zoho Mail	38869 3898	29841 2817	7652 1038	1376 43	76.77 % 72.27 %	19.69 % 26.63 %	3.54 % 1.10 %
ProtonMail	38991 3953	29860 2797	7742 1112	1389 44	76.58 % 70.76 %	19.86 % 28.13 %	3.56 % 1.11 %
Custom Mail	39057 4154	30436 3064	7247 1049	1374 41	77.93 % 73.76 %	18.55 % 25.25 %	3.52 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.