Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.369 385.544	289.437 301.349	81.857 72.290	15.075 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.91 % 78.16 %	21.19 % 18.75 %	3.90 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29778 29797	23188 24230	5494 4803	1096 764	77.87 % 81.32 %	18.45 % 16.12 %	3.68 % 2.56 %
Elektronics	29424 29522	22263 23302	6075 5355	1086 865	75.66 % 78.93 %	20.65 % 18.14 %	3.69 % 2.93 %
Entertainment	29695 29591	22191 23067	6298 5571	1206 953	74.73 % 77.95 %	21.21 % 18.83 %	4.06 % 3.22 %
Cosmetics & Beauty	29786 29664	22295 23106	6338 5618	1153 940	74.85 % 77.89 %	21.28 % 18.94 %	3.87 % 3.17 %
Food & Drink	29802 30131	23295 24350	5470 4930	1037 851	78.17 % 80.81 %	18.35 % 16.36 %	3.48 % 2.82 %
Home & Garden	29752 29718	23121 24149	5526 4761	1105 808	77.71 % 81.26 %	18.57 % 16.02 %	3.71 % 2.72 %
Finance	30013 29323	21437 21956	7334 6329	1242 1038	71.43 % 74.88 %	24.44 % 21.58 %	4.14 % 3.54 %
Health	29219 29396	21133 22235	6898 6209	1188 952	72.33 % 75.64 %	23.61 % 21.12 %	4.07 % 3.24 %
Pets	30220 29768	23268 23895	5848 5030	1104 843	77.00 % 80.27 %	19.35 % 16.90 %	3.65 % 2.83 %
Sport & Fitness	30118 29848	22193 23005	6710 5899	1215 944	73.69 % 77.07 %	22.28 % 19.76 %	4.03 % 3.16 %
Job & Career	29359 29818	21544 22759	6580 6053	1235 1006	73.38 % 76.33 %	22.41 % 20.30 %	4.21 % 3.37 %
Dating	29918 29464	20900 21543	7698 6843	1320 1078	69.86 % 73.12 %	25.73 % 23.22 %	4.41 % 3.66 %
Other	29285 29504	22609 23752	5588 4889	1088 863	77.20 % 80.50 %	19.08 % 16.57 %	3.72 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38739 38452	27822 28870	9319 8279	1598 1303	71.82 % 75.08 %	24.06 % 21.53 %	4.13 % 3.39 %
Outlook Mail	38508 38668	27844 29213	8994 8113	1670 1342	72.31 % 75.55 %	23.36 % 20.98 %	4.34 % 3.47 %
Yahoo Mail	38552 38236	28758 29781	8250 7242	1544 1213	74.60 % 77.89 %	21.40 % 18.94 %	4.00 % 3.17 %
AOL Mail	37649 38895	28102 30250	7971 7387	1576 1258	74.64 % 77.77 %	21.17 % 18.99 %	4.19 % 3.23 %
Mail.com	38849 38779	29477 30612	7886 7002	1486 1165	75.88 % 78.94 %	20.30 % 18.06 %	3.83 % 3.00 %
Yandex Mail	38847 38489	28400 29441	8822 7761	1625 1287	73.11 % 76.49 %	22.71 % 20.16 %	4.18 % 3.34 %
GMX Mail	38308 38565	28897 30394	7974 7054	1437 1117	75.43 % 78.81 %	20.82 % 18.29 %	3.75 % 2.90 %
Zoho Mail	38869 38886	29841 31005	7652 6738	1376 1143	76.77 % 79.73 %	19.69 % 17.33 %	3.54 % 2.94 %
ProtonMail	38991 38469	29860 30795	7742 6621	1389 1053	76.58 % 80.05 %	19.86 % 17.21 %	3.56 % 2.74 %
Custom Mail	39057 38105	30436 30988	7247 6093	1374 1024	77.93 % 81.32 %	18.55 % 15.99 %	3.52 % 2.69 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.