Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.369 385.988	289.437 289.787	81.857 81.767	15.075 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.91 % 75.08 %	21.19 % 21.18 %	3.90 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29778 29659	23188 23118	5494 5522	1096 1019	77.87 % 77.95 %	18.45 % 18.62 %	3.68 % 3.44 %
Elektronics	29424 29161	22263 22115	6075 5958	1086 1088	75.66 % 75.84 %	20.65 % 20.43 %	3.69 % 3.73 %
Entertainment	29695 29456	22191 22170	6298 6251	1206 1035	74.73 % 75.26 %	21.21 % 21.22 %	4.06 % 3.51 %
Cosmetics & Beauty	29786 29977	22295 22380	6338 6435	1153 1162	74.85 % 74.66 %	21.28 % 21.47 %	3.87 % 3.88 %
Food & Drink	29802 29887	23295 23296	5470 5574	1037 1017	78.17 % 77.95 %	18.35 % 18.65 %	3.48 % 3.40 %
Home & Garden	29752 29641	23121 23137	5526 5452	1105 1052	77.71 % 78.06 %	18.57 % 18.39 %	3.71 % 3.55 %
Finance	30013 30267	21437 21662	7334 7334	1242 1271	71.43 % 71.57 %	24.44 % 24.23 %	4.14 % 4.20 %
Health	29219 29855	21133 21683	6898 7059	1188 1113	72.33 % 72.63 %	23.61 % 23.64 %	4.07 % 3.73 %
Pets	30220 29642	23268 22881	5848 5725	1104 1036	77.00 % 77.19 %	19.35 % 19.31 %	3.65 % 3.50 %
Sport & Fitness	30118 29851	22193 22068	6710 6649	1215 1134	73.69 % 73.93 %	22.28 % 22.27 %	4.03 % 3.80 %
Job & Career	29359 29943	21544 21919	6580 6807	1235 1217	73.38 % 73.20 %	22.41 % 22.73 %	4.21 % 4.06 %
Dating	29918 29177	20900 20562	7698 7382	1320 1233	69.86 % 70.47 %	25.73 % 25.30 %	4.41 % 4.23 %
Other	29285 29472	22609 22796	5588 5619	1088 1057	77.20 % 77.35 %	19.08 % 19.07 %	3.72 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38739 38597	27822 27728	9319 9258	1598 1611	71.82 % 71.84 %	24.06 % 23.99 %	4.13 % 4.17 %
Outlook Mail	38508 38804	27844 28196	8994 9066	1670 1542	72.31 % 72.66 %	23.36 % 23.36 %	4.34 % 3.97 %
Yahoo Mail	38552 38528	28758 28759	8250 8245	1544 1524	74.60 % 74.64 %	21.40 % 21.40 %	4.00 % 3.96 %
AOL Mail	37649 38321	28102 28643	7971 8212	1576 1466	74.64 % 74.74 %	21.17 % 21.43 %	4.19 % 3.83 %
Mail.com	38849 38950	29477 29535	7886 7955	1486 1460	75.88 % 75.83 %	20.30 % 20.42 %	3.83 % 3.75 %
Yandex Mail	38847 38131	28400 28024	8822 8597	1625 1510	73.11 % 73.49 %	22.71 % 22.55 %	4.18 % 3.96 %
GMX Mail	38308 38759	28897 29382	7974 8039	1437 1338	75.43 % 75.81 %	20.82 % 20.74 %	3.75 % 3.45 %
Zoho Mail	38869 38432	29841 29573	7652 7499	1376 1360	76.77 % 76.95 %	19.69 % 19.51 %	3.54 % 3.54 %
ProtonMail	38991 38553	29860 29625	7742 7647	1389 1281	76.58 % 76.84 %	19.86 % 19.84 %	3.56 % 3.32 %
Custom Mail	39057 38913	30436 30322	7247 7249	1374 1342	77.93 % 77.92 %	18.55 % 18.63 %	3.52 % 3.45 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.