Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.950 40.838	307.998 28.449	67.201 11.943	10.751 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 69.66 %	17.41 % 29.24 %	2.79 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29423 3108	24440 2310	4298 763	685 35	83.06 % 74.32 %	14.61 % 24.55 %	2.33 % 1.13 %
Elektronics	30026 3168	24169 2203	5050 930	807 35	80.49 % 69.54 %	16.82 % 29.36 %	2.69 % 1.10 %
Entertainment	29740 3097	23701 2149	5217 920	822 28	79.69 % 69.39 %	17.54 % 29.71 %	2.76 % 0.90 %
Cosmetics & Beauty	29355 3104	23431 2138	5147 928	777 38	79.82 % 68.88 %	17.53 % 29.90 %	2.65 % 1.22 %
Food & Drink	29752 2988	24654 2221	4387 729	711 38	82.87 % 74.33 %	14.75 % 24.40 %	2.39 % 1.27 %
Home & Garden	29687 3198	24587 2374	4337 790	763 34	82.82 % 74.23 %	14.61 % 24.70 %	2.57 % 1.06 %
Finance	29525 3213	22572 2065	5978 1111	975 37	76.45 % 64.27 %	20.25 % 34.58 %	3.30 % 1.15 %
Health	29552 3194	22834 2052	5784 1109	934 33	77.27 % 64.25 %	19.57 % 34.72 %	3.16 % 1.03 %
Pets	29407 3075	24114 2277	4544 768	749 30	82.00 % 74.05 %	15.45 % 24.98 %	2.55 % 0.98 %
Sport & Fitness	29816 3244	23390 2247	5524 961	902 36	78.45 % 69.27 %	18.53 % 29.62 %	3.03 % 1.11 %
Job & Career	30485 3038	23707 2106	5849 898	929 34	77.77 % 69.32 %	19.19 % 29.56 %	3.05 % 1.12 %
Dating	29284 3120	21922 1854	6423 1226	939 40	74.86 % 59.42 %	21.93 % 39.29 %	3.21 % 1.28 %
Other	29898 3291	24477 2453	4663 810	758 28	81.87 % 74.54 %	15.60 % 24.61 %	2.54 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38668 3918	29672 2512	7832 1366	1164 40	76.74 % 64.11 %	20.25 % 34.86 %	3.01 % 1.02 %
Outlook Mail	39191 4078	30184 2660	7785 1375	1222 43	77.02 % 65.23 %	19.86 % 33.72 %	3.12 % 1.05 %
Yahoo Mail	38269 4200	30403 2966	6711 1187	1155 47	79.45 % 70.62 %	17.54 % 28.26 %	3.02 % 1.12 %
AOL Mail	38827 4366	30885 3106	6817 1213	1125 47	79.55 % 71.14 %	17.56 % 27.78 %	2.90 % 1.08 %
Mail.com	38589 4218	31110 3033	6412 1137	1067 48	80.62 % 71.91 %	16.62 % 26.96 %	2.77 % 1.14 %
Yandex Mail	38526 4051	30061 2782	7274 1223	1191 46	78.03 % 68.67 %	18.88 % 30.19 %	3.09 % 1.14 %
GMX Mail	38438 4002	30949 2712	6520 1243	969 47	80.52 % 67.77 %	16.96 % 31.06 %	2.52 % 1.17 %
Zoho Mail	38408 3898	31346 2817	6058 1038	1004 43	81.61 % 72.27 %	15.77 % 26.63 %	2.61 % 1.10 %
ProtonMail	39152 3953	31915 2797	6288 1112	949 44	81.52 % 70.76 %	16.06 % 28.13 %	2.42 % 1.11 %
Custom Mail	37882 4154	31473 3064	5504 1049	905 41	83.08 % 73.76 %	14.53 % 25.25 %	2.39 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.