Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.950 385.773	307.998 292.816	67.201 78.855	10.751 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 75.90 %	17.41 % 20.44 %	2.79 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29423 29815	24440 23508	4298 5322	685 985	83.06 % 78.85 %	14.61 % 17.85 %	2.33 % 3.30 %
Elektronics	30026 29779	24169 22860	5050 5888	807 1031	80.49 % 76.77 %	16.82 % 19.77 %	2.69 % 3.46 %
Entertainment	29740 29386	23701 22186	5217 6063	822 1137	79.69 % 75.50 %	17.54 % 20.63 %	2.76 % 3.87 %
Cosmetics & Beauty	29355 29712	23431 22497	5147 6118	777 1097	79.82 % 75.72 %	17.53 % 20.59 %	2.65 % 3.69 %
Food & Drink	29752 29806	24654 23564	4387 5287	711 955	82.87 % 79.06 %	14.75 % 17.74 %	2.39 % 3.20 %
Home & Garden	29687 30068	24587 23722	4337 5384	763 962	82.82 % 78.89 %	14.61 % 17.91 %	2.57 % 3.20 %
Finance	29525 29618	22572 21514	5978 6917	975 1187	76.45 % 72.64 %	20.25 % 23.35 %	3.30 % 4.01 %
Health	29552 29837	22834 21902	5784 6811	934 1124	77.27 % 73.41 %	19.57 % 22.83 %	3.16 % 3.77 %
Pets	29407 28948	24114 22668	4544 5255	749 1025	82.00 % 78.31 %	15.45 % 18.15 %	2.55 % 3.54 %
Sport & Fitness	29816 29122	23390 21863	5524 6141	902 1118	78.45 % 75.07 %	18.53 % 21.09 %	3.03 % 3.84 %
Job & Career	30485 29451	23707 21804	5849 6423	929 1224	77.77 % 74.03 %	19.19 % 21.81 %	3.05 % 4.16 %
Dating	29284 30602	21922 21599	6423 7766	939 1237	74.86 % 70.58 %	21.93 % 25.38 %	3.21 % 4.04 %
Other	29898 29629	24477 23129	4663 5480	758 1020	81.87 % 78.06 %	15.60 % 18.50 %	2.54 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38668 38624	29672 28008	7832 9043	1164 1573	76.74 % 72.51 %	20.25 % 23.41 %	3.01 % 4.07 %
Outlook Mail	39191 38234	30184 28091	7785 8614	1222 1529	77.02 % 73.47 %	19.86 % 22.53 %	3.12 % 4.00 %
Yahoo Mail	38269 38641	30403 29221	6711 7965	1155 1455	79.45 % 75.62 %	17.54 % 20.61 %	3.02 % 3.77 %
AOL Mail	38827 38894	30885 29386	6817 8058	1125 1450	79.55 % 75.55 %	17.56 % 20.72 %	2.90 % 3.73 %
Mail.com	38589 38764	31110 29679	6412 7670	1067 1415	80.62 % 76.56 %	16.62 % 19.79 %	2.77 % 3.65 %
Yandex Mail	38526 38663	30061 28741	7274 8450	1191 1472	78.03 % 74.34 %	18.88 % 21.86 %	3.09 % 3.81 %
GMX Mail	38438 38593	30949 29585	6520 7679	969 1329	80.52 % 76.66 %	16.96 % 19.90 %	2.52 % 3.44 %
Zoho Mail	38408 38866	31346 30072	6058 7484	1004 1310	81.61 % 77.37 %	15.77 % 19.26 %	2.61 % 3.37 %
ProtonMail	39152 38052	31915 29620	6288 7140	949 1292	81.52 % 77.84 %	16.06 % 18.76 %	2.42 % 3.40 %
Custom Mail	37882 38442	31473 30413	5504 6752	905 1277	83.08 % 79.11 %	14.53 % 17.56 %	2.39 % 3.32 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.