Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.950 385.988	307.998 289.787	67.201 81.767	10.751 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 75.08 %	17.41 % 21.18 %	2.79 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29423 29659	24440 23118	4298 5522	685 1019	83.06 % 77.95 %	14.61 % 18.62 %	2.33 % 3.44 %
Elektronics	30026 29161	24169 22115	5050 5958	807 1088	80.49 % 75.84 %	16.82 % 20.43 %	2.69 % 3.73 %
Entertainment	29740 29456	23701 22170	5217 6251	822 1035	79.69 % 75.26 %	17.54 % 21.22 %	2.76 % 3.51 %
Cosmetics & Beauty	29355 29977	23431 22380	5147 6435	777 1162	79.82 % 74.66 %	17.53 % 21.47 %	2.65 % 3.88 %
Food & Drink	29752 29887	24654 23296	4387 5574	711 1017	82.87 % 77.95 %	14.75 % 18.65 %	2.39 % 3.40 %
Home & Garden	29687 29641	24587 23137	4337 5452	763 1052	82.82 % 78.06 %	14.61 % 18.39 %	2.57 % 3.55 %
Finance	29525 30267	22572 21662	5978 7334	975 1271	76.45 % 71.57 %	20.25 % 24.23 %	3.30 % 4.20 %
Health	29552 29855	22834 21683	5784 7059	934 1113	77.27 % 72.63 %	19.57 % 23.64 %	3.16 % 3.73 %
Pets	29407 29642	24114 22881	4544 5725	749 1036	82.00 % 77.19 %	15.45 % 19.31 %	2.55 % 3.50 %
Sport & Fitness	29816 29851	23390 22068	5524 6649	902 1134	78.45 % 73.93 %	18.53 % 22.27 %	3.03 % 3.80 %
Job & Career	30485 29943	23707 21919	5849 6807	929 1217	77.77 % 73.20 %	19.19 % 22.73 %	3.05 % 4.06 %
Dating	29284 29177	21922 20562	6423 7382	939 1233	74.86 % 70.47 %	21.93 % 25.30 %	3.21 % 4.23 %
Other	29898 29472	24477 22796	4663 5619	758 1057	81.87 % 77.35 %	15.60 % 19.07 %	2.54 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38668 38597	29672 27728	7832 9258	1164 1611	76.74 % 71.84 %	20.25 % 23.99 %	3.01 % 4.17 %
Outlook Mail	39191 38804	30184 28196	7785 9066	1222 1542	77.02 % 72.66 %	19.86 % 23.36 %	3.12 % 3.97 %
Yahoo Mail	38269 38528	30403 28759	6711 8245	1155 1524	79.45 % 74.64 %	17.54 % 21.40 %	3.02 % 3.96 %
AOL Mail	38827 38321	30885 28643	6817 8212	1125 1466	79.55 % 74.74 %	17.56 % 21.43 %	2.90 % 3.83 %
Mail.com	38589 38950	31110 29535	6412 7955	1067 1460	80.62 % 75.83 %	16.62 % 20.42 %	2.77 % 3.75 %
Yandex Mail	38526 38131	30061 28024	7274 8597	1191 1510	78.03 % 73.49 %	18.88 % 22.55 %	3.09 % 3.96 %
GMX Mail	38438 38759	30949 29382	6520 8039	969 1338	80.52 % 75.81 %	16.96 % 20.74 %	2.52 % 3.45 %
Zoho Mail	38408 38432	31346 29573	6058 7499	1004 1360	81.61 % 76.95 %	15.77 % 19.51 %	2.61 % 3.54 %
ProtonMail	39152 38553	31915 29625	6288 7647	949 1281	81.52 % 76.84 %	16.06 % 19.84 %	2.42 % 3.32 %
Custom Mail	37882 38913	31473 30322	5504 7249	905 1342	83.08 % 77.92 %	14.53 % 18.63 %	2.39 % 3.45 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.