CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 385.950	313.173 307.998	62.470 67.201	10.938 10.751

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 79.80 %	16.16 % 17.41 %	2.83 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 29423	25096 24440	4015 4298	746 685	84.05 % 83.06 %	13.45 % 14.61 %	2.50 % 2.33 %
Elektronics	29540 30026	24100 24169	4648 5050	792 807	81.58 % 80.49 %	15.73 % 16.82 %	2.68 % 2.69 %
Entertainment	29606 29740	23895 23701	4840 5217	871 822	80.71 % 79.69 %	16.35 % 17.54 %	2.94 % 2.76 %
Cosmetics & Beauty	29509 29355	23855 23431	4839 5147	815 777	80.84 % 79.82 %	16.40 % 17.53 %	2.76 % 2.65 %
Food & Drink	29561 29752	24853 24654	3981 4387	727 711	84.07 % 82.87 %	13.47 % 14.75 %	2.46 % 2.39 %
Home & Garden	30276 29687	25484 24587	4049 4337	743 763	84.17 % 82.82 %	13.37 % 14.61 %	2.45 % 2.57 %
Finance	29694 29525	23090 22572	5678 5978	926 975	77.76 % 76.45 %	19.12 % 20.25 %	3.12 % 3.30 %
Health	29791 29552	23378 22834	5536 5784	877 934	78.47 % 77.27 %	18.58 % 19.57 %	2.94 % 3.16 %
Pets	29403 29407	24415 24114	4170 4544	818 749	83.04 % 82.00 %	14.18 % 15.45 %	2.78 % 2.55 %
Sport & Fitness	29977 29816	23949 23390	5138 5524	890 902	79.89 % 78.45 %	17.14 % 18.53 %	2.97 % 3.03 %
Job & Career	30025 30485	23762 23707	5329 5849	934 929	79.14 % 77.77 %	17.75 % 19.19 %	3.11 % 3.05 %
Dating	29712 29284	22627 21922	6071 6423	1014 939	76.15 % 74.86 %	20.43 % 21.93 %	3.41 % 3.21 %
Other	29630 29898	24669 24477	4176 4663	785 758	83.26 % 81.87 %	14.09 % 15.60 %	2.65 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 38668	30256 29672	7461 7832	1161 1164	77.82 % 76.74 %	19.19 % 20.25 %	2.99 % 3.01 %
Outlook Mail	38269 39191	30003 30184	7040 7785	1226 1222	78.40 % 77.02 %	18.40 % 19.86 %	3.20 % 3.12 %
Yahoo Mail	38700 38269	31188 30403	6330 6711	1182 1155	80.59 % 79.45 %	16.36 % 17.54 %	3.05 % 3.02 %
AOL Mail	38271 38827	30898 30885	6243 6817	1130 1125	80.73 % 79.55 %	16.31 % 17.56 %	2.95 % 2.90 %
Mail.com	39040 38589	31934 31110	6012 6412	1094 1067	81.80 % 80.62 %	15.40 % 16.62 %	2.80 % 2.77 %
Yandex Mail	38751 38526	30764 30061	6770 7274	1217 1191	79.39 % 78.03 %	17.47 % 18.88 %	3.14 % 3.09 %
GMX Mail	38668 38438	31596 30949	6086 6520	986 969	81.71 % 80.52 %	15.74 % 16.96 %	2.55 % 2.52 %
Zoho Mail	38430 38408	31843 31346	5562 6058	1025 1004	82.86 % 81.61 %	14.47 % 15.77 %	2.67 % 2.61 %
ProtonMail	38509 39152	31890 31915	5646 6288	973 949	82.81 % 81.52 %	14.66 % 16.06 %	2.53 % 2.42 %
Custom Mail	39065 37882	32801 31473	5320 5504	944 905	83.97 % 83.08 %	13.62 % 14.53 %	2.42 % 2.39 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.