CleverReach and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 385.544	313.173 301.349	62.470 72.290	10.938 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 78.16 %	16.16 % 18.75 %	2.83 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 29797	25096 24230	4015 4803	746 764	84.05 % 81.32 %	13.45 % 16.12 %	2.50 % 2.56 %
Elektronics	29540 29522	24100 23302	4648 5355	792 865	81.58 % 78.93 %	15.73 % 18.14 %	2.68 % 2.93 %
Entertainment	29606 29591	23895 23067	4840 5571	871 953	80.71 % 77.95 %	16.35 % 18.83 %	2.94 % 3.22 %
Cosmetics & Beauty	29509 29664	23855 23106	4839 5618	815 940	80.84 % 77.89 %	16.40 % 18.94 %	2.76 % 3.17 %
Food & Drink	29561 30131	24853 24350	3981 4930	727 851	84.07 % 80.81 %	13.47 % 16.36 %	2.46 % 2.82 %
Home & Garden	30276 29718	25484 24149	4049 4761	743 808	84.17 % 81.26 %	13.37 % 16.02 %	2.45 % 2.72 %
Finance	29694 29323	23090 21956	5678 6329	926 1038	77.76 % 74.88 %	19.12 % 21.58 %	3.12 % 3.54 %
Health	29791 29396	23378 22235	5536 6209	877 952	78.47 % 75.64 %	18.58 % 21.12 %	2.94 % 3.24 %
Pets	29403 29768	24415 23895	4170 5030	818 843	83.04 % 80.27 %	14.18 % 16.90 %	2.78 % 2.83 %
Sport & Fitness	29977 29848	23949 23005	5138 5899	890 944	79.89 % 77.07 %	17.14 % 19.76 %	2.97 % 3.16 %
Job & Career	30025 29818	23762 22759	5329 6053	934 1006	79.14 % 76.33 %	17.75 % 20.30 %	3.11 % 3.37 %
Dating	29712 29464	22627 21543	6071 6843	1014 1078	76.15 % 73.12 %	20.43 % 23.22 %	3.41 % 3.66 %
Other	29630 29504	24669 23752	4176 4889	785 863	83.26 % 80.50 %	14.09 % 16.57 %	2.65 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 38452	30256 28870	7461 8279	1161 1303	77.82 % 75.08 %	19.19 % 21.53 %	2.99 % 3.39 %
Outlook Mail	38269 38668	30003 29213	7040 8113	1226 1342	78.40 % 75.55 %	18.40 % 20.98 %	3.20 % 3.47 %
Yahoo Mail	38700 38236	31188 29781	6330 7242	1182 1213	80.59 % 77.89 %	16.36 % 18.94 %	3.05 % 3.17 %
AOL Mail	38271 38895	30898 30250	6243 7387	1130 1258	80.73 % 77.77 %	16.31 % 18.99 %	2.95 % 3.23 %
Mail.com	39040 38779	31934 30612	6012 7002	1094 1165	81.80 % 78.94 %	15.40 % 18.06 %	2.80 % 3.00 %
Yandex Mail	38751 38489	30764 29441	6770 7761	1217 1287	79.39 % 76.49 %	17.47 % 20.16 %	3.14 % 3.34 %
GMX Mail	38668 38565	31596 30394	6086 7054	986 1117	81.71 % 78.81 %	15.74 % 18.29 %	2.55 % 2.90 %
Zoho Mail	38430 38886	31843 31005	5562 6738	1025 1143	82.86 % 79.73 %	14.47 % 17.33 %	2.67 % 2.94 %
ProtonMail	38509 38469	31890 30795	5646 6621	973 1053	82.81 % 80.05 %	14.66 % 17.21 %	2.53 % 2.74 %
Custom Mail	39065 38105	32801 30988	5320 6093	944 1024	83.97 % 81.32 %	13.62 % 15.99 %	2.42 % 2.69 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.