CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 386.815	313.173 291.230	62.470 81.251	10.938 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 75.29 %	16.16 % 21.01 %	2.83 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 29728	25096 23316	4015 5402	746 1010	84.05 % 78.43 %	13.45 % 18.17 %	2.50 % 3.40 %
Elektronics	29540 29658	24100 22556	4648 6071	792 1031	81.58 % 76.05 %	15.73 % 20.47 %	2.68 % 3.48 %
Entertainment	29606 29767	23895 22297	4840 6378	871 1092	80.71 % 74.91 %	16.35 % 21.43 %	2.94 % 3.67 %
Cosmetics & Beauty	29509 29712	23855 22258	4839 6286	815 1168	80.84 % 74.91 %	16.40 % 21.16 %	2.76 % 3.93 %
Food & Drink	29561 30447	24853 23798	3981 5647	727 1002	84.07 % 78.16 %	13.47 % 18.55 %	2.46 % 3.29 %
Home & Garden	30276 30205	25484 23671	4049 5550	743 984	84.17 % 78.37 %	13.37 % 18.37 %	2.45 % 3.26 %
Finance	29694 29812	23090 21439	5678 7106	926 1267	77.76 % 71.91 %	19.12 % 23.84 %	3.12 % 4.25 %
Health	29791 29791	23378 21624	5536 6977	877 1190	78.47 % 72.59 %	18.58 % 23.42 %	2.94 % 3.99 %
Pets	29403 30013	24415 23247	4170 5736	818 1030	83.04 % 77.46 %	14.18 % 19.11 %	2.78 % 3.43 %
Sport & Fitness	29977 29347	23949 21861	5138 6328	890 1158	79.89 % 74.49 %	17.14 % 21.56 %	2.97 % 3.95 %
Job & Career	30025 29527	23762 21670	5329 6669	934 1188	79.14 % 73.39 %	17.75 % 22.59 %	3.11 % 4.02 %
Dating	29712 29392	22627 20732	6071 7493	1014 1167	76.15 % 70.54 %	20.43 % 25.49 %	3.41 % 3.97 %
Other	29630 29416	24669 22761	4176 5608	785 1047	83.26 % 77.38 %	14.09 % 19.06 %	2.65 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 39508	30256 28352	7461 9569	1161 1587	77.82 % 71.76 %	19.19 % 24.22 %	2.99 % 4.02 %
Outlook Mail	38269 37965	30003 27742	7040 8706	1226 1517	78.40 % 73.07 %	18.40 % 22.93 %	3.20 % 4.00 %
Yahoo Mail	38700 38297	31188 28800	6330 8051	1182 1446	80.59 % 75.20 %	16.36 % 21.02 %	3.05 % 3.78 %
AOL Mail	38271 39018	30898 29127	6243 8369	1130 1522	80.73 % 74.65 %	16.31 % 21.45 %	2.95 % 3.90 %
Mail.com	39040 38744	31934 29547	6012 7806	1094 1391	81.80 % 76.26 %	15.40 % 20.15 %	2.80 % 3.59 %
Yandex Mail	38751 38597	30764 28422	6770 8671	1217 1504	79.39 % 73.64 %	17.47 % 22.47 %	3.14 % 3.90 %
GMX Mail	38668 38543	31596 29305	6086 7903	986 1335	81.71 % 76.03 %	15.74 % 20.50 %	2.55 % 3.46 %
Zoho Mail	38430 38361	31843 29601	5562 7423	1025 1337	82.86 % 77.16 %	14.47 % 19.35 %	2.67 % 3.49 %
ProtonMail	38509 38873	31890 29891	5646 7611	973 1371	82.81 % 76.89 %	14.66 % 19.58 %	2.53 % 3.53 %
Custom Mail	39065 38909	32801 30443	5320 7142	944 1324	83.97 % 78.24 %	13.62 % 18.36 %	2.42 % 3.40 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.