CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 385.773	313.173 292.816	62.470 78.855	10.938 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 75.90 %	16.16 % 20.44 %	2.83 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 29815	25096 23508	4015 5322	746 985	84.05 % 78.85 %	13.45 % 17.85 %	2.50 % 3.30 %
Elektronics	29540 29779	24100 22860	4648 5888	792 1031	81.58 % 76.77 %	15.73 % 19.77 %	2.68 % 3.46 %
Entertainment	29606 29386	23895 22186	4840 6063	871 1137	80.71 % 75.50 %	16.35 % 20.63 %	2.94 % 3.87 %
Cosmetics & Beauty	29509 29712	23855 22497	4839 6118	815 1097	80.84 % 75.72 %	16.40 % 20.59 %	2.76 % 3.69 %
Food & Drink	29561 29806	24853 23564	3981 5287	727 955	84.07 % 79.06 %	13.47 % 17.74 %	2.46 % 3.20 %
Home & Garden	30276 30068	25484 23722	4049 5384	743 962	84.17 % 78.89 %	13.37 % 17.91 %	2.45 % 3.20 %
Finance	29694 29618	23090 21514	5678 6917	926 1187	77.76 % 72.64 %	19.12 % 23.35 %	3.12 % 4.01 %
Health	29791 29837	23378 21902	5536 6811	877 1124	78.47 % 73.41 %	18.58 % 22.83 %	2.94 % 3.77 %
Pets	29403 28948	24415 22668	4170 5255	818 1025	83.04 % 78.31 %	14.18 % 18.15 %	2.78 % 3.54 %
Sport & Fitness	29977 29122	23949 21863	5138 6141	890 1118	79.89 % 75.07 %	17.14 % 21.09 %	2.97 % 3.84 %
Job & Career	30025 29451	23762 21804	5329 6423	934 1224	79.14 % 74.03 %	17.75 % 21.81 %	3.11 % 4.16 %
Dating	29712 30602	22627 21599	6071 7766	1014 1237	76.15 % 70.58 %	20.43 % 25.38 %	3.41 % 4.04 %
Other	29630 29629	24669 23129	4176 5480	785 1020	83.26 % 78.06 %	14.09 % 18.50 %	2.65 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 38624	30256 28008	7461 9043	1161 1573	77.82 % 72.51 %	19.19 % 23.41 %	2.99 % 4.07 %
Outlook Mail	38269 38234	30003 28091	7040 8614	1226 1529	78.40 % 73.47 %	18.40 % 22.53 %	3.20 % 4.00 %
Yahoo Mail	38700 38641	31188 29221	6330 7965	1182 1455	80.59 % 75.62 %	16.36 % 20.61 %	3.05 % 3.77 %
AOL Mail	38271 38894	30898 29386	6243 8058	1130 1450	80.73 % 75.55 %	16.31 % 20.72 %	2.95 % 3.73 %
Mail.com	39040 38764	31934 29679	6012 7670	1094 1415	81.80 % 76.56 %	15.40 % 19.79 %	2.80 % 3.65 %
Yandex Mail	38751 38663	30764 28741	6770 8450	1217 1472	79.39 % 74.34 %	17.47 % 21.86 %	3.14 % 3.81 %
GMX Mail	38668 38593	31596 29585	6086 7679	986 1329	81.71 % 76.66 %	15.74 % 19.90 %	2.55 % 3.44 %
Zoho Mail	38430 38866	31843 30072	5562 7484	1025 1310	82.86 % 77.37 %	14.47 % 19.26 %	2.67 % 3.37 %
ProtonMail	38509 38052	31890 29620	5646 7140	973 1292	82.81 % 77.84 %	14.66 % 18.76 %	2.53 % 3.40 %
Custom Mail	39065 38442	32801 30413	5320 6752	944 1277	83.97 % 79.11 %	13.62 % 17.56 %	2.42 % 3.32 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.