CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 386.332	313.173 297.267	62.470 76.020	10.938 13.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 76.95 %	16.16 % 19.68 %	2.83 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 29172	25096 23348	4015 4963	746 861	84.05 % 80.04 %	13.45 % 17.01 %	2.50 % 2.95 %
Elektronics	29540 30202	24100 23500	4648 5792	792 910	81.58 % 77.81 %	15.73 % 19.18 %	2.68 % 3.01 %
Entertainment	29606 29600	23895 22762	4840 5818	871 1020	80.71 % 76.90 %	16.35 % 19.66 %	2.94 % 3.45 %
Cosmetics & Beauty	29509 29988	23855 23098	4839 5932	815 958	80.84 % 77.02 %	16.40 % 19.78 %	2.76 % 3.19 %
Food & Drink	29561 29959	24853 23986	3981 5064	727 909	84.07 % 80.06 %	13.47 % 16.90 %	2.46 % 3.03 %
Home & Garden	30276 29709	25484 23764	4049 5050	743 895	84.17 % 79.99 %	13.37 % 17.00 %	2.45 % 3.01 %
Finance	29694 29819	23090 21879	5678 6813	926 1127	77.76 % 73.37 %	19.12 % 22.85 %	3.12 % 3.78 %
Health	29791 29410	23378 21943	5536 6410	877 1057	78.47 % 74.61 %	18.58 % 21.80 %	2.94 % 3.59 %
Pets	29403 29811	24415 23523	4170 5288	818 1000	83.04 % 78.91 %	14.18 % 17.74 %	2.78 % 3.35 %
Sport & Fitness	29977 29261	23949 22267	5138 5987	890 1007	79.89 % 76.10 %	17.14 % 20.46 %	2.97 % 3.44 %
Job & Career	30025 29877	23762 22332	5329 6385	934 1160	79.14 % 74.75 %	17.75 % 21.37 %	3.11 % 3.88 %
Dating	29712 29878	22627 21453	6071 7273	1014 1152	76.15 % 71.80 %	20.43 % 24.34 %	3.41 % 3.86 %
Other	29630 29646	24669 23412	4176 5245	785 989	83.26 % 78.97 %	14.09 % 17.69 %	2.65 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 39140	30256 28816	7461 8887	1161 1437	77.82 % 73.62 %	19.19 % 22.71 %	2.99 % 3.67 %
Outlook Mail	38269 38561	30003 28604	7040 8484	1226 1473	78.40 % 74.18 %	18.40 % 22.00 %	3.20 % 3.82 %
Yahoo Mail	38700 39057	31188 29972	6330 7754	1182 1331	80.59 % 76.74 %	16.36 % 19.85 %	3.05 % 3.41 %
AOL Mail	38271 38795	30898 29718	6243 7679	1130 1398	80.73 % 76.60 %	16.31 % 19.79 %	2.95 % 3.60 %
Mail.com	39040 38478	31934 29931	6012 7225	1094 1322	81.80 % 77.79 %	15.40 % 18.78 %	2.80 % 3.44 %
Yandex Mail	38751 38004	30764 28609	6770 7996	1217 1399	79.39 % 75.28 %	17.47 % 21.04 %	3.14 % 3.68 %
GMX Mail	38668 38346	31596 29817	6086 7337	986 1192	81.71 % 77.76 %	15.74 % 19.13 %	2.55 % 3.11 %
Zoho Mail	38430 38350	31843 30246	5562 6937	1025 1167	82.86 % 78.87 %	14.47 % 18.09 %	2.67 % 3.04 %
ProtonMail	38509 39222	31890 30866	5646 7179	973 1177	82.81 % 78.70 %	14.66 % 18.30 %	2.53 % 3.00 %
Custom Mail	39065 38379	32801 30688	5320 6542	944 1149	83.97 % 79.96 %	13.62 % 17.05 %	2.42 % 2.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.