CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 386.266	313.173 301.262	62.470 72.313	10.938 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 77.99 %	16.16 % 18.72 %	2.83 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 30097	25096 24412	4015 4810	746 875	84.05 % 81.11 %	13.45 % 15.98 %	2.50 % 2.91 %
Elektronics	29540 29372	24100 23116	4648 5358	792 898	81.58 % 78.70 %	15.73 % 18.24 %	2.68 % 3.06 %
Entertainment	29606 29327	23895 22865	4840 5484	871 978	80.71 % 77.97 %	16.35 % 18.70 %	2.94 % 3.33 %
Cosmetics & Beauty	29509 29807	23855 23167	4839 5647	815 993	80.84 % 77.72 %	16.40 % 18.95 %	2.76 % 3.33 %
Food & Drink	29561 29395	24853 23821	3981 4712	727 862	84.07 % 81.04 %	13.47 % 16.03 %	2.46 % 2.93 %
Home & Garden	30276 29924	25484 24240	4049 4774	743 910	84.17 % 81.01 %	13.37 % 15.95 %	2.45 % 3.04 %
Finance	29694 29668	23090 22129	5678 6422	926 1117	77.76 % 74.59 %	19.12 % 21.65 %	3.12 % 3.76 %
Health	29791 30230	23378 22730	5536 6432	877 1068	78.47 % 75.19 %	18.58 % 21.28 %	2.94 % 3.53 %
Pets	29403 29536	24415 23732	4170 4897	818 907	83.04 % 80.35 %	14.18 % 16.58 %	2.78 % 3.07 %
Sport & Fitness	29977 29293	23949 22573	5138 5729	890 991	79.89 % 77.06 %	17.14 % 19.56 %	2.97 % 3.38 %
Job & Career	30025 30124	23762 22956	5329 6079	934 1089	79.14 % 76.21 %	17.75 % 20.18 %	3.11 % 3.62 %
Dating	29712 29848	22627 21762	6071 7027	1014 1059	76.15 % 72.91 %	20.43 % 23.54 %	3.41 % 3.55 %
Other	29630 29645	24669 23759	4176 4942	785 944	83.26 % 80.15 %	14.09 % 16.67 %	2.65 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 38680	30256 28895	7461 8375	1161 1410	77.82 % 74.70 %	19.19 % 21.65 %	2.99 % 3.65 %
Outlook Mail	38269 39426	30003 29691	7040 8292	1226 1443	78.40 % 75.31 %	18.40 % 21.03 %	3.20 % 3.66 %
Yahoo Mail	38700 38810	31188 30200	6330 7321	1182 1289	80.59 % 77.81 %	16.36 % 18.86 %	3.05 % 3.32 %
AOL Mail	38271 38770	30898 30128	6243 7318	1130 1324	80.73 % 77.71 %	16.31 % 18.88 %	2.95 % 3.42 %
Mail.com	39040 38391	31934 30276	6012 6823	1094 1292	81.80 % 78.86 %	15.40 % 17.77 %	2.80 % 3.37 %
Yandex Mail	38751 38756	30764 29584	6770 7795	1217 1377	79.39 % 76.33 %	17.47 % 20.11 %	3.14 % 3.55 %
GMX Mail	38668 38548	31596 30340	6086 7042	986 1166	81.71 % 78.71 %	15.74 % 18.27 %	2.55 % 3.02 %
Zoho Mail	38430 38708	31843 30849	5562 6703	1025 1156	82.86 % 79.70 %	14.47 % 17.32 %	2.67 % 2.99 %
ProtonMail	38509 38175	31890 30507	5646 6539	973 1129	82.81 % 79.91 %	14.66 % 17.13 %	2.53 % 2.96 %
Custom Mail	39065 38002	32801 30792	5320 6105	944 1105	83.97 % 81.03 %	13.62 % 16.06 %	2.42 % 2.91 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.