CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.581 40.838	313.173 28.449	62.470 11.943	10.938 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.01 % 69.66 %	16.16 % 29.24 %	2.83 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29857 3108	25096 2310	4015 763	746 35	84.05 % 74.32 %	13.45 % 24.55 %	2.50 % 1.13 %
Elektronics	29540 3168	24100 2203	4648 930	792 35	81.58 % 69.54 %	15.73 % 29.36 %	2.68 % 1.10 %
Entertainment	29606 3097	23895 2149	4840 920	871 28	80.71 % 69.39 %	16.35 % 29.71 %	2.94 % 0.90 %
Cosmetics & Beauty	29509 3104	23855 2138	4839 928	815 38	80.84 % 68.88 %	16.40 % 29.90 %	2.76 % 1.22 %
Food & Drink	29561 2988	24853 2221	3981 729	727 38	84.07 % 74.33 %	13.47 % 24.40 %	2.46 % 1.27 %
Home & Garden	30276 3198	25484 2374	4049 790	743 34	84.17 % 74.23 %	13.37 % 24.70 %	2.45 % 1.06 %
Finance	29694 3213	23090 2065	5678 1111	926 37	77.76 % 64.27 %	19.12 % 34.58 %	3.12 % 1.15 %
Health	29791 3194	23378 2052	5536 1109	877 33	78.47 % 64.25 %	18.58 % 34.72 %	2.94 % 1.03 %
Pets	29403 3075	24415 2277	4170 768	818 30	83.04 % 74.05 %	14.18 % 24.98 %	2.78 % 0.98 %
Sport & Fitness	29977 3244	23949 2247	5138 961	890 36	79.89 % 69.27 %	17.14 % 29.62 %	2.97 % 1.11 %
Job & Career	30025 3038	23762 2106	5329 898	934 34	79.14 % 69.32 %	17.75 % 29.56 %	3.11 % 1.12 %
Dating	29712 3120	22627 1854	6071 1226	1014 40	76.15 % 59.42 %	20.43 % 39.29 %	3.41 % 1.28 %
Other	29630 3291	24669 2453	4176 810	785 28	83.26 % 74.54 %	14.09 % 24.61 %	2.65 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38878 3918	30256 2512	7461 1366	1161 40	77.82 % 64.11 %	19.19 % 34.86 %	2.99 % 1.02 %
Outlook Mail	38269 4078	30003 2660	7040 1375	1226 43	78.40 % 65.23 %	18.40 % 33.72 %	3.20 % 1.05 %
Yahoo Mail	38700 4200	31188 2966	6330 1187	1182 47	80.59 % 70.62 %	16.36 % 28.26 %	3.05 % 1.12 %
AOL Mail	38271 4366	30898 3106	6243 1213	1130 47	80.73 % 71.14 %	16.31 % 27.78 %	2.95 % 1.08 %
Mail.com	39040 4218	31934 3033	6012 1137	1094 48	81.80 % 71.91 %	15.40 % 26.96 %	2.80 % 1.14 %
Yandex Mail	38751 4051	30764 2782	6770 1223	1217 46	79.39 % 68.67 %	17.47 % 30.19 %	3.14 % 1.14 %
GMX Mail	38668 4002	31596 2712	6086 1243	986 47	81.71 % 67.77 %	15.74 % 31.06 %	2.55 % 1.17 %
Zoho Mail	38430 3898	31843 2817	5562 1038	1025 43	82.86 % 72.27 %	14.47 % 26.63 %	2.67 % 1.10 %
ProtonMail	38509 3953	31890 2797	5646 1112	973 44	82.81 % 70.76 %	14.66 % 28.13 %	2.53 % 1.11 %
Custom Mail	39065 4154	32801 3064	5320 1049	944 41	83.97 % 73.76 %	13.62 % 25.25 %	2.42 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.