MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 40.838	292.816 28.449	78.855 11.943	14.102 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 69.66 %	20.44 % 29.24 %	3.66 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 3108	23508 2310	5322 763	985 35	78.85 % 74.32 %	17.85 % 24.55 %	3.30 % 1.13 %
Elektronics	29779 3168	22860 2203	5888 930	1031 35	76.77 % 69.54 %	19.77 % 29.36 %	3.46 % 1.10 %
Entertainment	29386 3097	22186 2149	6063 920	1137 28	75.50 % 69.39 %	20.63 % 29.71 %	3.87 % 0.90 %
Cosmetics & Beauty	29712 3104	22497 2138	6118 928	1097 38	75.72 % 68.88 %	20.59 % 29.90 %	3.69 % 1.22 %
Food & Drink	29806 2988	23564 2221	5287 729	955 38	79.06 % 74.33 %	17.74 % 24.40 %	3.20 % 1.27 %
Home & Garden	30068 3198	23722 2374	5384 790	962 34	78.89 % 74.23 %	17.91 % 24.70 %	3.20 % 1.06 %
Finance	29618 3213	21514 2065	6917 1111	1187 37	72.64 % 64.27 %	23.35 % 34.58 %	4.01 % 1.15 %
Health	29837 3194	21902 2052	6811 1109	1124 33	73.41 % 64.25 %	22.83 % 34.72 %	3.77 % 1.03 %
Pets	28948 3075	22668 2277	5255 768	1025 30	78.31 % 74.05 %	18.15 % 24.98 %	3.54 % 0.98 %
Sport & Fitness	29122 3244	21863 2247	6141 961	1118 36	75.07 % 69.27 %	21.09 % 29.62 %	3.84 % 1.11 %
Job & Career	29451 3038	21804 2106	6423 898	1224 34	74.03 % 69.32 %	21.81 % 29.56 %	4.16 % 1.12 %
Dating	30602 3120	21599 1854	7766 1226	1237 40	70.58 % 59.42 %	25.38 % 39.29 %	4.04 % 1.28 %
Other	29629 3291	23129 2453	5480 810	1020 28	78.06 % 74.54 %	18.50 % 24.61 %	3.44 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 3918	28008 2512	9043 1366	1573 40	72.51 % 64.11 %	23.41 % 34.86 %	4.07 % 1.02 %
Outlook Mail	38234 4078	28091 2660	8614 1375	1529 43	73.47 % 65.23 %	22.53 % 33.72 %	4.00 % 1.05 %
Yahoo Mail	38641 4200	29221 2966	7965 1187	1455 47	75.62 % 70.62 %	20.61 % 28.26 %	3.77 % 1.12 %
AOL Mail	38894 4366	29386 3106	8058 1213	1450 47	75.55 % 71.14 %	20.72 % 27.78 %	3.73 % 1.08 %
Mail.com	38764 4218	29679 3033	7670 1137	1415 48	76.56 % 71.91 %	19.79 % 26.96 %	3.65 % 1.14 %
Yandex Mail	38663 4051	28741 2782	8450 1223	1472 46	74.34 % 68.67 %	21.86 % 30.19 %	3.81 % 1.14 %
GMX Mail	38593 4002	29585 2712	7679 1243	1329 47	76.66 % 67.77 %	19.90 % 31.06 %	3.44 % 1.17 %
Zoho Mail	38866 3898	30072 2817	7484 1038	1310 43	77.37 % 72.27 %	19.26 % 26.63 %	3.37 % 1.10 %
ProtonMail	38052 3953	29620 2797	7140 1112	1292 44	77.84 % 70.76 %	18.76 % 28.13 %	3.40 % 1.11 %
Custom Mail	38442 4154	30413 3064	6752 1049	1277 41	79.11 % 73.76 %	17.56 % 25.25 %	3.32 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.