MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 386.815	292.816 291.230	78.855 81.251	14.102 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 75.29 %	20.44 % 21.01 %	3.66 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 29728	23508 23316	5322 5402	985 1010	78.85 % 78.43 %	17.85 % 18.17 %	3.30 % 3.40 %
Elektronics	29779 29658	22860 22556	5888 6071	1031 1031	76.77 % 76.05 %	19.77 % 20.47 %	3.46 % 3.48 %
Entertainment	29386 29767	22186 22297	6063 6378	1137 1092	75.50 % 74.91 %	20.63 % 21.43 %	3.87 % 3.67 %
Cosmetics & Beauty	29712 29712	22497 22258	6118 6286	1097 1168	75.72 % 74.91 %	20.59 % 21.16 %	3.69 % 3.93 %
Food & Drink	29806 30447	23564 23798	5287 5647	955 1002	79.06 % 78.16 %	17.74 % 18.55 %	3.20 % 3.29 %
Home & Garden	30068 30205	23722 23671	5384 5550	962 984	78.89 % 78.37 %	17.91 % 18.37 %	3.20 % 3.26 %
Finance	29618 29812	21514 21439	6917 7106	1187 1267	72.64 % 71.91 %	23.35 % 23.84 %	4.01 % 4.25 %
Health	29837 29791	21902 21624	6811 6977	1124 1190	73.41 % 72.59 %	22.83 % 23.42 %	3.77 % 3.99 %
Pets	28948 30013	22668 23247	5255 5736	1025 1030	78.31 % 77.46 %	18.15 % 19.11 %	3.54 % 3.43 %
Sport & Fitness	29122 29347	21863 21861	6141 6328	1118 1158	75.07 % 74.49 %	21.09 % 21.56 %	3.84 % 3.95 %
Job & Career	29451 29527	21804 21670	6423 6669	1224 1188	74.03 % 73.39 %	21.81 % 22.59 %	4.16 % 4.02 %
Dating	30602 29392	21599 20732	7766 7493	1237 1167	70.58 % 70.54 %	25.38 % 25.49 %	4.04 % 3.97 %
Other	29629 29416	23129 22761	5480 5608	1020 1047	78.06 % 77.38 %	18.50 % 19.06 %	3.44 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 39508	28008 28352	9043 9569	1573 1587	72.51 % 71.76 %	23.41 % 24.22 %	4.07 % 4.02 %
Outlook Mail	38234 37965	28091 27742	8614 8706	1529 1517	73.47 % 73.07 %	22.53 % 22.93 %	4.00 % 4.00 %
Yahoo Mail	38641 38297	29221 28800	7965 8051	1455 1446	75.62 % 75.20 %	20.61 % 21.02 %	3.77 % 3.78 %
AOL Mail	38894 39018	29386 29127	8058 8369	1450 1522	75.55 % 74.65 %	20.72 % 21.45 %	3.73 % 3.90 %
Mail.com	38764 38744	29679 29547	7670 7806	1415 1391	76.56 % 76.26 %	19.79 % 20.15 %	3.65 % 3.59 %
Yandex Mail	38663 38597	28741 28422	8450 8671	1472 1504	74.34 % 73.64 %	21.86 % 22.47 %	3.81 % 3.90 %
GMX Mail	38593 38543	29585 29305	7679 7903	1329 1335	76.66 % 76.03 %	19.90 % 20.50 %	3.44 % 3.46 %
Zoho Mail	38866 38361	30072 29601	7484 7423	1310 1337	77.37 % 77.16 %	19.26 % 19.35 %	3.37 % 3.49 %
ProtonMail	38052 38873	29620 29891	7140 7611	1292 1371	77.84 % 76.89 %	18.76 % 19.58 %	3.40 % 3.53 %
Custom Mail	38442 38909	30413 30443	6752 7142	1277 1324	79.11 % 78.24 %	17.56 % 18.36 %	3.32 % 3.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.