AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.271 385.773	307.768 292.816	66.371 78.855	12.132 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.68 % 75.90 %	17.18 % 20.44 %	3.14 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30159 29815	24903 23508	4382 5322	874 985	82.57 % 78.85 %	14.53 % 17.85 %	2.90 % 3.30 %
Elektronics	29954 29779	24044 22860	4999 5888	911 1031	80.27 % 76.77 %	16.69 % 19.77 %	3.04 % 3.46 %
Entertainment	29486 29386	23380 22186	5138 6063	968 1137	79.29 % 75.50 %	17.43 % 20.63 %	3.28 % 3.87 %
Cosmetics & Beauty	29642 29712	23615 22497	5089 6118	938 1097	79.67 % 75.72 %	17.17 % 20.59 %	3.16 % 3.69 %
Food & Drink	29672 29806	24552 23564	4299 5287	821 955	82.74 % 79.06 %	14.49 % 17.74 %	2.77 % 3.20 %
Home & Garden	29927 30068	24769 23722	4305 5384	853 962	82.76 % 78.89 %	14.39 % 17.91 %	2.85 % 3.20 %
Finance	29616 29618	22595 21514	5993 6917	1028 1187	76.29 % 72.64 %	20.24 % 23.35 %	3.47 % 4.01 %
Health	29522 29837	22744 21902	5780 6811	998 1124	77.04 % 73.41 %	19.58 % 22.83 %	3.38 % 3.77 %
Pets	29829 28948	24417 22668	4541 5255	871 1025	81.86 % 78.31 %	15.22 % 18.15 %	2.92 % 3.54 %
Sport & Fitness	29321 29122	23042 21863	5296 6141	983 1118	78.59 % 75.07 %	18.06 % 21.09 %	3.35 % 3.84 %
Job & Career	29398 29451	22860 21804	5520 6423	1018 1224	77.76 % 74.03 %	18.78 % 21.81 %	3.46 % 4.16 %
Dating	29601 30602	22142 21599	6444 7766	1015 1237	74.80 % 70.58 %	21.77 % 25.38 %	3.43 % 4.04 %
Other	30144 29629	24705 23129	4585 5480	854 1020	81.96 % 78.06 %	15.21 % 18.50 %	2.83 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38440 38624	29424 28008	7682 9043	1334 1573	76.55 % 72.51 %	19.98 % 23.41 %	3.47 % 4.07 %
Outlook Mail	38635 38234	29696 28091	7555 8614	1384 1529	76.86 % 73.47 %	19.55 % 22.53 %	3.58 % 4.00 %
Yahoo Mail	38773 38641	30845 29221	6727 7965	1201 1455	79.55 % 75.62 %	17.35 % 20.61 %	3.10 % 3.77 %
AOL Mail	38340 38894	30484 29386	6620 8058	1236 1450	79.51 % 75.55 %	17.27 % 20.72 %	3.22 % 3.73 %
Mail.com	39054 38764	31490 29679	6402 7670	1162 1415	80.63 % 76.56 %	16.39 % 19.79 %	2.98 % 3.65 %
Yandex Mail	38786 38663	30248 28741	7215 8450	1323 1472	77.99 % 74.34 %	18.60 % 21.86 %	3.41 % 3.81 %
GMX Mail	39003 38593	31316 29585	6525 7679	1162 1329	80.29 % 76.66 %	16.73 % 19.90 %	2.98 % 3.44 %
Zoho Mail	38447 38866	31284 30072	6057 7484	1106 1310	81.37 % 77.37 %	15.75 % 19.26 %	2.88 % 3.37 %
ProtonMail	38373 38052	31227 29620	6035 7140	1111 1292	81.38 % 77.84 %	15.73 % 18.76 %	2.90 % 3.40 %
Custom Mail	38420 38442	31754 30413	5553 6752	1113 1277	82.65 % 79.11 %	14.45 % 17.56 %	2.90 % 3.32 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.