MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 386.332	292.816 297.267	78.855 76.020	14.102 13.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 76.95 %	20.44 % 19.68 %	3.66 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 29172	23508 23348	5322 4963	985 861	78.85 % 80.04 %	17.85 % 17.01 %	3.30 % 2.95 %
Elektronics	29779 30202	22860 23500	5888 5792	1031 910	76.77 % 77.81 %	19.77 % 19.18 %	3.46 % 3.01 %
Entertainment	29386 29600	22186 22762	6063 5818	1137 1020	75.50 % 76.90 %	20.63 % 19.66 %	3.87 % 3.45 %
Cosmetics & Beauty	29712 29988	22497 23098	6118 5932	1097 958	75.72 % 77.02 %	20.59 % 19.78 %	3.69 % 3.19 %
Food & Drink	29806 29959	23564 23986	5287 5064	955 909	79.06 % 80.06 %	17.74 % 16.90 %	3.20 % 3.03 %
Home & Garden	30068 29709	23722 23764	5384 5050	962 895	78.89 % 79.99 %	17.91 % 17.00 %	3.20 % 3.01 %
Finance	29618 29819	21514 21879	6917 6813	1187 1127	72.64 % 73.37 %	23.35 % 22.85 %	4.01 % 3.78 %
Health	29837 29410	21902 21943	6811 6410	1124 1057	73.41 % 74.61 %	22.83 % 21.80 %	3.77 % 3.59 %
Pets	28948 29811	22668 23523	5255 5288	1025 1000	78.31 % 78.91 %	18.15 % 17.74 %	3.54 % 3.35 %
Sport & Fitness	29122 29261	21863 22267	6141 5987	1118 1007	75.07 % 76.10 %	21.09 % 20.46 %	3.84 % 3.44 %
Job & Career	29451 29877	21804 22332	6423 6385	1224 1160	74.03 % 74.75 %	21.81 % 21.37 %	4.16 % 3.88 %
Dating	30602 29878	21599 21453	7766 7273	1237 1152	70.58 % 71.80 %	25.38 % 24.34 %	4.04 % 3.86 %
Other	29629 29646	23129 23412	5480 5245	1020 989	78.06 % 78.97 %	18.50 % 17.69 %	3.44 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 39140	28008 28816	9043 8887	1573 1437	72.51 % 73.62 %	23.41 % 22.71 %	4.07 % 3.67 %
Outlook Mail	38234 38561	28091 28604	8614 8484	1529 1473	73.47 % 74.18 %	22.53 % 22.00 %	4.00 % 3.82 %
Yahoo Mail	38641 39057	29221 29972	7965 7754	1455 1331	75.62 % 76.74 %	20.61 % 19.85 %	3.77 % 3.41 %
AOL Mail	38894 38795	29386 29718	8058 7679	1450 1398	75.55 % 76.60 %	20.72 % 19.79 %	3.73 % 3.60 %
Mail.com	38764 38478	29679 29931	7670 7225	1415 1322	76.56 % 77.79 %	19.79 % 18.78 %	3.65 % 3.44 %
Yandex Mail	38663 38004	28741 28609	8450 7996	1472 1399	74.34 % 75.28 %	21.86 % 21.04 %	3.81 % 3.68 %
GMX Mail	38593 38346	29585 29817	7679 7337	1329 1192	76.66 % 77.76 %	19.90 % 19.13 %	3.44 % 3.11 %
Zoho Mail	38866 38350	30072 30246	7484 6937	1310 1167	77.37 % 78.87 %	19.26 % 18.09 %	3.37 % 3.04 %
ProtonMail	38052 39222	29620 30866	7140 7179	1292 1177	77.84 % 78.70 %	18.76 % 18.30 %	3.40 % 3.00 %
Custom Mail	38442 38379	30413 30688	6752 6542	1277 1149	79.11 % 79.96 %	17.56 % 17.05 %	3.32 % 2.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.