MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 386.394	292.816 304.670	78.855 70.447	14.102 11.277

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 78.85 %	20.44 % 18.23 %	3.66 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 29436	23508 24184	5322 4480	985 772	78.85 % 82.16 %	17.85 % 15.22 %	3.30 % 2.62 %
Elektronics	29779 29686	22860 23616	5888 5269	1031 801	76.77 % 79.55 %	19.77 % 17.75 %	3.46 % 2.70 %
Entertainment	29386 29504	22186 23253	6063 5409	1137 842	75.50 % 78.81 %	20.63 % 18.33 %	3.87 % 2.85 %
Cosmetics & Beauty	29712 29880	22497 23521	6118 5469	1097 890	75.72 % 78.72 %	20.59 % 18.30 %	3.69 % 2.98 %
Food & Drink	29806 29594	23564 24207	5287 4658	955 729	79.06 % 81.80 %	17.74 % 15.74 %	3.20 % 2.46 %
Home & Garden	30068 29576	23722 24238	5384 4608	962 730	78.89 % 81.95 %	17.91 % 15.58 %	3.20 % 2.47 %
Finance	29618 29822	21514 22460	6917 6356	1187 1006	72.64 % 75.31 %	23.35 % 21.31 %	4.01 % 3.37 %
Health	29837 29729	21902 22651	6811 6150	1124 928	73.41 % 76.19 %	22.83 % 20.69 %	3.77 % 3.12 %
Pets	28948 29826	22668 24222	5255 4802	1025 802	78.31 % 81.21 %	18.15 % 16.10 %	3.54 % 2.69 %
Sport & Fitness	29122 29894	21863 23324	6141 5662	1118 908	75.07 % 78.02 %	21.09 % 18.94 %	3.84 % 3.04 %
Job & Career	29451 29743	21804 22789	6423 5937	1224 1017	74.03 % 76.62 %	21.81 % 19.96 %	4.16 % 3.42 %
Dating	30602 29587	21599 21866	7766 6707	1237 1014	70.58 % 73.90 %	25.38 % 22.67 %	4.04 % 3.43 %
Other	29629 30117	23129 24339	5480 4940	1020 838	78.06 % 80.81 %	18.50 % 16.40 %	3.44 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 38418	28008 29138	9043 8048	1573 1232	72.51 % 75.84 %	23.41 % 20.95 %	4.07 % 3.21 %
Outlook Mail	38234 38640	28091 29415	8614 7963	1529 1262	73.47 % 76.13 %	22.53 % 20.61 %	4.00 % 3.27 %
Yahoo Mail	38641 38297	29221 30147	7965 6999	1455 1151	75.62 % 78.72 %	20.61 % 18.28 %	3.77 % 3.01 %
AOL Mail	38894 38742	29386 30460	8058 7121	1450 1161	75.55 % 78.62 %	20.72 % 18.38 %	3.73 % 3.00 %
Mail.com	38764 38780	29679 31001	7670 6700	1415 1079	76.56 % 79.94 %	19.79 % 17.28 %	3.65 % 2.78 %
Yandex Mail	38663 38547	28741 29645	8450 7606	1472 1296	74.34 % 76.91 %	21.86 % 19.73 %	3.81 % 3.36 %
GMX Mail	38593 39234	29585 31137	7679 7058	1329 1039	76.66 % 79.36 %	19.90 % 17.99 %	3.44 % 2.65 %
Zoho Mail	38866 38181	30072 30847	7484 6306	1310 1028	77.37 % 80.79 %	19.26 % 16.52 %	3.37 % 2.69 %
ProtonMail	38052 38893	29620 31324	7140 6566	1292 1003	77.84 % 80.54 %	18.76 % 16.88 %	3.40 % 2.58 %
Custom Mail	38442 38662	30413 31556	6752 6080	1277 1026	79.11 % 81.62 %	17.56 % 15.73 %	3.32 % 2.65 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.