MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 388.241	292.816 290.813	78.855 83.298	14.102 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 74.91 %	20.44 % 21.46 %	3.66 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 30351	23508 23612	5322 5726	985 1013	78.85 % 77.80 %	17.85 % 18.87 %	3.30 % 3.34 %
Elektronics	29779 29910	22860 22534	5888 6299	1031 1077	76.77 % 75.34 %	19.77 % 21.06 %	3.46 % 3.60 %
Entertainment	29386 30335	22186 22650	6063 6612	1137 1073	75.50 % 74.67 %	20.63 % 21.80 %	3.87 % 3.54 %
Cosmetics & Beauty	29712 29461	22497 22050	6118 6298	1097 1113	75.72 % 74.84 %	20.59 % 21.38 %	3.69 % 3.78 %
Food & Drink	29806 29766	23564 23156	5287 5597	955 1013	79.06 % 77.79 %	17.74 % 18.80 %	3.20 % 3.40 %
Home & Garden	30068 29770	23722 23207	5384 5591	962 972	78.89 % 77.95 %	17.91 % 18.78 %	3.20 % 3.27 %
Finance	29618 29766	21514 21380	6917 7285	1187 1101	72.64 % 71.83 %	23.35 % 24.47 %	4.01 % 3.70 %
Health	29837 29737	21902 21526	6811 7075	1124 1136	73.41 % 72.39 %	22.83 % 23.79 %	3.77 % 3.82 %
Pets	28948 29882	22668 23007	5255 5793	1025 1082	78.31 % 76.99 %	18.15 % 19.39 %	3.54 % 3.62 %
Sport & Fitness	29122 29628	21863 21867	6141 6565	1118 1196	75.07 % 73.81 %	21.09 % 22.16 %	3.84 % 4.04 %
Job & Career	29451 29609	21804 21654	6423 6809	1224 1146	74.03 % 73.13 %	21.81 % 23.00 %	4.16 % 3.87 %
Dating	30602 29874	21599 20955	7766 7702	1237 1217	70.58 % 70.14 %	25.38 % 25.78 %	4.04 % 4.07 %
Other	29629 30152	23129 23215	5480 5946	1020 991	78.06 % 76.99 %	18.50 % 19.72 %	3.44 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 39606	28008 28391	9043 9716	1573 1499	72.51 % 71.68 %	23.41 % 24.53 %	4.07 % 3.78 %
Outlook Mail	38234 38921	28091 28160	8614 9225	1529 1536	73.47 % 72.35 %	22.53 % 23.70 %	4.00 % 3.95 %
Yahoo Mail	38641 38768	29221 29010	7965 8350	1455 1408	75.62 % 74.83 %	20.61 % 21.54 %	3.77 % 3.63 %
AOL Mail	38894 38609	29386 28779	8058 8337	1450 1493	75.55 % 74.54 %	20.72 % 21.59 %	3.73 % 3.87 %
Mail.com	38764 38682	29679 29379	7670 7922	1415 1381	76.56 % 75.95 %	19.79 % 20.48 %	3.65 % 3.57 %
Yandex Mail	38663 39015	28741 28569	8450 8935	1472 1511	74.34 % 73.23 %	21.86 % 22.90 %	3.81 % 3.87 %
GMX Mail	38593 38772	29585 29243	7679 8163	1329 1366	76.66 % 75.42 %	19.90 % 21.05 %	3.44 % 3.52 %
Zoho Mail	38866 38637	30072 29697	7484 7648	1310 1292	77.37 % 76.86 %	19.26 % 19.79 %	3.37 % 3.34 %
ProtonMail	38052 38480	29620 29514	7140 7660	1292 1306	77.84 % 76.70 %	18.76 % 19.91 %	3.40 % 3.39 %
Custom Mail	38442 38751	30413 30071	6752 7342	1277 1338	79.11 % 77.60 %	17.56 % 18.95 %	3.32 % 3.45 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.