MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 385.988	292.816 289.787	78.855 81.767	14.102 14.434

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 75.08 %	20.44 % 21.18 %	3.66 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 29659	23508 23118	5322 5522	985 1019	78.85 % 77.95 %	17.85 % 18.62 %	3.30 % 3.44 %
Elektronics	29779 29161	22860 22115	5888 5958	1031 1088	76.77 % 75.84 %	19.77 % 20.43 %	3.46 % 3.73 %
Entertainment	29386 29456	22186 22170	6063 6251	1137 1035	75.50 % 75.26 %	20.63 % 21.22 %	3.87 % 3.51 %
Cosmetics & Beauty	29712 29977	22497 22380	6118 6435	1097 1162	75.72 % 74.66 %	20.59 % 21.47 %	3.69 % 3.88 %
Food & Drink	29806 29887	23564 23296	5287 5574	955 1017	79.06 % 77.95 %	17.74 % 18.65 %	3.20 % 3.40 %
Home & Garden	30068 29641	23722 23137	5384 5452	962 1052	78.89 % 78.06 %	17.91 % 18.39 %	3.20 % 3.55 %
Finance	29618 30267	21514 21662	6917 7334	1187 1271	72.64 % 71.57 %	23.35 % 24.23 %	4.01 % 4.20 %
Health	29837 29855	21902 21683	6811 7059	1124 1113	73.41 % 72.63 %	22.83 % 23.64 %	3.77 % 3.73 %
Pets	28948 29642	22668 22881	5255 5725	1025 1036	78.31 % 77.19 %	18.15 % 19.31 %	3.54 % 3.50 %
Sport & Fitness	29122 29851	21863 22068	6141 6649	1118 1134	75.07 % 73.93 %	21.09 % 22.27 %	3.84 % 3.80 %
Job & Career	29451 29943	21804 21919	6423 6807	1224 1217	74.03 % 73.20 %	21.81 % 22.73 %	4.16 % 4.06 %
Dating	30602 29177	21599 20562	7766 7382	1237 1233	70.58 % 70.47 %	25.38 % 25.30 %	4.04 % 4.23 %
Other	29629 29472	23129 22796	5480 5619	1020 1057	78.06 % 77.35 %	18.50 % 19.07 %	3.44 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 38597	28008 27728	9043 9258	1573 1611	72.51 % 71.84 %	23.41 % 23.99 %	4.07 % 4.17 %
Outlook Mail	38234 38804	28091 28196	8614 9066	1529 1542	73.47 % 72.66 %	22.53 % 23.36 %	4.00 % 3.97 %
Yahoo Mail	38641 38528	29221 28759	7965 8245	1455 1524	75.62 % 74.64 %	20.61 % 21.40 %	3.77 % 3.96 %
AOL Mail	38894 38321	29386 28643	8058 8212	1450 1466	75.55 % 74.74 %	20.72 % 21.43 %	3.73 % 3.83 %
Mail.com	38764 38950	29679 29535	7670 7955	1415 1460	76.56 % 75.83 %	19.79 % 20.42 %	3.65 % 3.75 %
Yandex Mail	38663 38131	28741 28024	8450 8597	1472 1510	74.34 % 73.49 %	21.86 % 22.55 %	3.81 % 3.96 %
GMX Mail	38593 38759	29585 29382	7679 8039	1329 1338	76.66 % 75.81 %	19.90 % 20.74 %	3.44 % 3.45 %
Zoho Mail	38866 38432	30072 29573	7484 7499	1310 1360	77.37 % 76.95 %	19.26 % 19.51 %	3.37 % 3.54 %
ProtonMail	38052 38553	29620 29625	7140 7647	1292 1281	77.84 % 76.84 %	18.76 % 19.84 %	3.40 % 3.32 %
Custom Mail	38442 38913	30413 30322	6752 7249	1277 1342	79.11 % 77.92 %	17.56 % 18.63 %	3.32 % 3.45 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.