MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 385.544	292.816 301.349	78.855 72.290	14.102 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 78.16 %	20.44 % 18.75 %	3.66 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 29797	23508 24230	5322 4803	985 764	78.85 % 81.32 %	17.85 % 16.12 %	3.30 % 2.56 %
Elektronics	29779 29522	22860 23302	5888 5355	1031 865	76.77 % 78.93 %	19.77 % 18.14 %	3.46 % 2.93 %
Entertainment	29386 29591	22186 23067	6063 5571	1137 953	75.50 % 77.95 %	20.63 % 18.83 %	3.87 % 3.22 %
Cosmetics & Beauty	29712 29664	22497 23106	6118 5618	1097 940	75.72 % 77.89 %	20.59 % 18.94 %	3.69 % 3.17 %
Food & Drink	29806 30131	23564 24350	5287 4930	955 851	79.06 % 80.81 %	17.74 % 16.36 %	3.20 % 2.82 %
Home & Garden	30068 29718	23722 24149	5384 4761	962 808	78.89 % 81.26 %	17.91 % 16.02 %	3.20 % 2.72 %
Finance	29618 29323	21514 21956	6917 6329	1187 1038	72.64 % 74.88 %	23.35 % 21.58 %	4.01 % 3.54 %
Health	29837 29396	21902 22235	6811 6209	1124 952	73.41 % 75.64 %	22.83 % 21.12 %	3.77 % 3.24 %
Pets	28948 29768	22668 23895	5255 5030	1025 843	78.31 % 80.27 %	18.15 % 16.90 %	3.54 % 2.83 %
Sport & Fitness	29122 29848	21863 23005	6141 5899	1118 944	75.07 % 77.07 %	21.09 % 19.76 %	3.84 % 3.16 %
Job & Career	29451 29818	21804 22759	6423 6053	1224 1006	74.03 % 76.33 %	21.81 % 20.30 %	4.16 % 3.37 %
Dating	30602 29464	21599 21543	7766 6843	1237 1078	70.58 % 73.12 %	25.38 % 23.22 %	4.04 % 3.66 %
Other	29629 29504	23129 23752	5480 4889	1020 863	78.06 % 80.50 %	18.50 % 16.57 %	3.44 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 38452	28008 28870	9043 8279	1573 1303	72.51 % 75.08 %	23.41 % 21.53 %	4.07 % 3.39 %
Outlook Mail	38234 38668	28091 29213	8614 8113	1529 1342	73.47 % 75.55 %	22.53 % 20.98 %	4.00 % 3.47 %
Yahoo Mail	38641 38236	29221 29781	7965 7242	1455 1213	75.62 % 77.89 %	20.61 % 18.94 %	3.77 % 3.17 %
AOL Mail	38894 38895	29386 30250	8058 7387	1450 1258	75.55 % 77.77 %	20.72 % 18.99 %	3.73 % 3.23 %
Mail.com	38764 38779	29679 30612	7670 7002	1415 1165	76.56 % 78.94 %	19.79 % 18.06 %	3.65 % 3.00 %
Yandex Mail	38663 38489	28741 29441	8450 7761	1472 1287	74.34 % 76.49 %	21.86 % 20.16 %	3.81 % 3.34 %
GMX Mail	38593 38565	29585 30394	7679 7054	1329 1117	76.66 % 78.81 %	19.90 % 18.29 %	3.44 % 2.90 %
Zoho Mail	38866 38886	30072 31005	7484 6738	1310 1143	77.37 % 79.73 %	19.26 % 17.33 %	3.37 % 2.94 %
ProtonMail	38052 38469	29620 30795	7140 6621	1292 1053	77.84 % 80.05 %	18.76 % 17.21 %	3.40 % 2.74 %
Custom Mail	38442 38105	30413 30988	6752 6093	1277 1024	79.11 % 81.32 %	17.56 % 15.99 %	3.32 % 2.69 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.