Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.987 385.773	293.317 292.816	77.791 78.855	14.879 14.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 75.90 %	20.15 % 20.44 %	3.85 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29786 29815	23510 23508	5194 5322	1082 985	78.93 % 78.85 %	17.44 % 17.85 %	3.63 % 3.30 %
Elektronics	29546 29779	22657 22860	5819 5888	1070 1031	76.68 % 76.77 %	19.69 % 19.77 %	3.62 % 3.46 %
Entertainment	29597 29386	22449 22186	5984 6063	1164 1137	75.85 % 75.50 %	20.22 % 20.63 %	3.93 % 3.87 %
Cosmetics & Beauty	29816 29712	22643 22497	6073 6118	1100 1097	75.94 % 75.72 %	20.37 % 20.59 %	3.69 % 3.69 %
Food & Drink	29590 29806	23344 23564	5185 5287	1061 955	78.89 % 79.06 %	17.52 % 17.74 %	3.59 % 3.20 %
Home & Garden	30076 30068	23735 23722	5251 5384	1090 962	78.92 % 78.89 %	17.46 % 17.91 %	3.62 % 3.20 %
Finance	30078 29618	21849 21514	6992 6917	1237 1187	72.64 % 72.64 %	23.25 % 23.35 %	4.11 % 4.01 %
Health	29814 29837	21943 21902	6742 6811	1129 1124	73.60 % 73.41 %	22.61 % 22.83 %	3.79 % 3.77 %
Pets	29568 28948	23113 22668	5371 5255	1084 1025	78.17 % 78.31 %	18.16 % 18.15 %	3.67 % 3.54 %
Sport & Fitness	29673 29122	22251 21863	6184 6141	1238 1118	74.99 % 75.07 %	20.84 % 21.09 %	4.17 % 3.84 %
Job & Career	29474 29451	21808 21804	6398 6423	1268 1224	73.99 % 74.03 %	21.71 % 21.81 %	4.30 % 4.16 %
Dating	29617 30602	21105 21599	7284 7766	1228 1237	71.26 % 70.58 %	24.59 % 25.38 %	4.15 % 4.04 %
Other	29352 29629	22910 23129	5314 5480	1128 1020	78.05 % 78.06 %	18.10 % 18.50 %	3.84 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38972 38624	28315 28008	9017 9043	1640 1573	72.65 % 72.51 %	23.14 % 23.41 %	4.21 % 4.07 %
Outlook Mail	37964 38234	27902 28091	8498 8614	1564 1529	73.50 % 73.47 %	22.38 % 22.53 %	4.12 % 4.00 %
Yahoo Mail	38891 38641	29388 29221	7883 7965	1620 1455	75.57 % 75.62 %	20.27 % 20.61 %	4.17 % 3.77 %
AOL Mail	38776 38894	29393 29386	7874 8058	1509 1450	75.80 % 75.55 %	20.31 % 20.72 %	3.89 % 3.73 %
Mail.com	39033 38764	29948 29679	7576 7670	1509 1415	76.72 % 76.56 %	19.41 % 19.79 %	3.87 % 3.65 %
Yandex Mail	38387 38663	28535 28741	8292 8450	1560 1472	74.34 % 74.34 %	21.60 % 21.86 %	4.06 % 3.81 %
GMX Mail	38197 38593	29262 29585	7547 7679	1388 1329	76.61 % 76.66 %	19.76 % 19.90 %	3.63 % 3.44 %
Zoho Mail	38851 38866	30205 30072	7259 7484	1387 1310	77.75 % 77.37 %	18.68 % 19.26 %	3.57 % 3.37 %
ProtonMail	38474 38052	29981 29620	7159 7140	1334 1292	77.93 % 77.84 %	18.61 % 18.76 %	3.47 % 3.40 %
Custom Mail	38442 38442	30388 30413	6686 6752	1368 1277	79.05 % 79.11 %	17.39 % 17.56 %	3.56 % 3.32 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.