Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.987 40.838	293.317 28.449	77.791 11.943	14.879 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 69.66 %	20.15 % 29.24 %	3.85 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29786 3108	23510 2310	5194 763	1082 35	78.93 % 74.32 %	17.44 % 24.55 %	3.63 % 1.13 %
Elektronics	29546 3168	22657 2203	5819 930	1070 35	76.68 % 69.54 %	19.69 % 29.36 %	3.62 % 1.10 %
Entertainment	29597 3097	22449 2149	5984 920	1164 28	75.85 % 69.39 %	20.22 % 29.71 %	3.93 % 0.90 %
Cosmetics & Beauty	29816 3104	22643 2138	6073 928	1100 38	75.94 % 68.88 %	20.37 % 29.90 %	3.69 % 1.22 %
Food & Drink	29590 2988	23344 2221	5185 729	1061 38	78.89 % 74.33 %	17.52 % 24.40 %	3.59 % 1.27 %
Home & Garden	30076 3198	23735 2374	5251 790	1090 34	78.92 % 74.23 %	17.46 % 24.70 %	3.62 % 1.06 %
Finance	30078 3213	21849 2065	6992 1111	1237 37	72.64 % 64.27 %	23.25 % 34.58 %	4.11 % 1.15 %
Health	29814 3194	21943 2052	6742 1109	1129 33	73.60 % 64.25 %	22.61 % 34.72 %	3.79 % 1.03 %
Pets	29568 3075	23113 2277	5371 768	1084 30	78.17 % 74.05 %	18.16 % 24.98 %	3.67 % 0.98 %
Sport & Fitness	29673 3244	22251 2247	6184 961	1238 36	74.99 % 69.27 %	20.84 % 29.62 %	4.17 % 1.11 %
Job & Career	29474 3038	21808 2106	6398 898	1268 34	73.99 % 69.32 %	21.71 % 29.56 %	4.30 % 1.12 %
Dating	29617 3120	21105 1854	7284 1226	1228 40	71.26 % 59.42 %	24.59 % 39.29 %	4.15 % 1.28 %
Other	29352 3291	22910 2453	5314 810	1128 28	78.05 % 74.54 %	18.10 % 24.61 %	3.84 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38972 3918	28315 2512	9017 1366	1640 40	72.65 % 64.11 %	23.14 % 34.86 %	4.21 % 1.02 %
Outlook Mail	37964 4078	27902 2660	8498 1375	1564 43	73.50 % 65.23 %	22.38 % 33.72 %	4.12 % 1.05 %
Yahoo Mail	38891 4200	29388 2966	7883 1187	1620 47	75.57 % 70.62 %	20.27 % 28.26 %	4.17 % 1.12 %
AOL Mail	38776 4366	29393 3106	7874 1213	1509 47	75.80 % 71.14 %	20.31 % 27.78 %	3.89 % 1.08 %
Mail.com	39033 4218	29948 3033	7576 1137	1509 48	76.72 % 71.91 %	19.41 % 26.96 %	3.87 % 1.14 %
Yandex Mail	38387 4051	28535 2782	8292 1223	1560 46	74.34 % 68.67 %	21.60 % 30.19 %	4.06 % 1.14 %
GMX Mail	38197 4002	29262 2712	7547 1243	1388 47	76.61 % 67.77 %	19.76 % 31.06 %	3.63 % 1.17 %
Zoho Mail	38851 3898	30205 2817	7259 1038	1387 43	77.75 % 72.27 %	18.68 % 26.63 %	3.57 % 1.10 %
ProtonMail	38474 3953	29981 2797	7159 1112	1334 44	77.93 % 70.76 %	18.61 % 28.13 %	3.47 % 1.11 %
Custom Mail	38442 4154	30388 3064	6686 1049	1368 41	79.05 % 73.76 %	17.39 % 25.25 %	3.56 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.