MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.773 386.266	292.816 301.262	78.855 72.313	14.102 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 77.99 %	20.44 % 18.72 %	3.66 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29815 30097	23508 24412	5322 4810	985 875	78.85 % 81.11 %	17.85 % 15.98 %	3.30 % 2.91 %
Elektronics	29779 29372	22860 23116	5888 5358	1031 898	76.77 % 78.70 %	19.77 % 18.24 %	3.46 % 3.06 %
Entertainment	29386 29327	22186 22865	6063 5484	1137 978	75.50 % 77.97 %	20.63 % 18.70 %	3.87 % 3.33 %
Cosmetics & Beauty	29712 29807	22497 23167	6118 5647	1097 993	75.72 % 77.72 %	20.59 % 18.95 %	3.69 % 3.33 %
Food & Drink	29806 29395	23564 23821	5287 4712	955 862	79.06 % 81.04 %	17.74 % 16.03 %	3.20 % 2.93 %
Home & Garden	30068 29924	23722 24240	5384 4774	962 910	78.89 % 81.01 %	17.91 % 15.95 %	3.20 % 3.04 %
Finance	29618 29668	21514 22129	6917 6422	1187 1117	72.64 % 74.59 %	23.35 % 21.65 %	4.01 % 3.76 %
Health	29837 30230	21902 22730	6811 6432	1124 1068	73.41 % 75.19 %	22.83 % 21.28 %	3.77 % 3.53 %
Pets	28948 29536	22668 23732	5255 4897	1025 907	78.31 % 80.35 %	18.15 % 16.58 %	3.54 % 3.07 %
Sport & Fitness	29122 29293	21863 22573	6141 5729	1118 991	75.07 % 77.06 %	21.09 % 19.56 %	3.84 % 3.38 %
Job & Career	29451 30124	21804 22956	6423 6079	1224 1089	74.03 % 76.21 %	21.81 % 20.18 %	4.16 % 3.62 %
Dating	30602 29848	21599 21762	7766 7027	1237 1059	70.58 % 72.91 %	25.38 % 23.54 %	4.04 % 3.55 %
Other	29629 29645	23129 23759	5480 4942	1020 944	78.06 % 80.15 %	18.50 % 16.67 %	3.44 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38624 38680	28008 28895	9043 8375	1573 1410	72.51 % 74.70 %	23.41 % 21.65 %	4.07 % 3.65 %
Outlook Mail	38234 39426	28091 29691	8614 8292	1529 1443	73.47 % 75.31 %	22.53 % 21.03 %	4.00 % 3.66 %
Yahoo Mail	38641 38810	29221 30200	7965 7321	1455 1289	75.62 % 77.81 %	20.61 % 18.86 %	3.77 % 3.32 %
AOL Mail	38894 38770	29386 30128	8058 7318	1450 1324	75.55 % 77.71 %	20.72 % 18.88 %	3.73 % 3.42 %
Mail.com	38764 38391	29679 30276	7670 6823	1415 1292	76.56 % 78.86 %	19.79 % 17.77 %	3.65 % 3.37 %
Yandex Mail	38663 38756	28741 29584	8450 7795	1472 1377	74.34 % 76.33 %	21.86 % 20.11 %	3.81 % 3.55 %
GMX Mail	38593 38548	29585 30340	7679 7042	1329 1166	76.66 % 78.71 %	19.90 % 18.27 %	3.44 % 3.02 %
Zoho Mail	38866 38708	30072 30849	7484 6703	1310 1156	77.37 % 79.70 %	19.26 % 17.32 %	3.37 % 2.99 %
ProtonMail	38052 38175	29620 30507	7140 6539	1292 1129	77.84 % 79.91 %	18.76 % 17.13 %	3.40 % 2.96 %
Custom Mail	38442 38002	30413 30792	6752 6105	1277 1105	79.11 % 81.03 %	17.56 % 16.06 %	3.32 % 2.91 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.