MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.988 40.838	289.787 28.449	81.767 11.943	14.434 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 69.66 %	21.18 % 29.24 %	3.74 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29659 3108	23118 2310	5522 763	1019 35	77.95 % 74.32 %	18.62 % 24.55 %	3.44 % 1.13 %
Elektronics	29161 3168	22115 2203	5958 930	1088 35	75.84 % 69.54 %	20.43 % 29.36 %	3.73 % 1.10 %
Entertainment	29456 3097	22170 2149	6251 920	1035 28	75.26 % 69.39 %	21.22 % 29.71 %	3.51 % 0.90 %
Cosmetics & Beauty	29977 3104	22380 2138	6435 928	1162 38	74.66 % 68.88 %	21.47 % 29.90 %	3.88 % 1.22 %
Food & Drink	29887 2988	23296 2221	5574 729	1017 38	77.95 % 74.33 %	18.65 % 24.40 %	3.40 % 1.27 %
Home & Garden	29641 3198	23137 2374	5452 790	1052 34	78.06 % 74.23 %	18.39 % 24.70 %	3.55 % 1.06 %
Finance	30267 3213	21662 2065	7334 1111	1271 37	71.57 % 64.27 %	24.23 % 34.58 %	4.20 % 1.15 %
Health	29855 3194	21683 2052	7059 1109	1113 33	72.63 % 64.25 %	23.64 % 34.72 %	3.73 % 1.03 %
Pets	29642 3075	22881 2277	5725 768	1036 30	77.19 % 74.05 %	19.31 % 24.98 %	3.50 % 0.98 %
Sport & Fitness	29851 3244	22068 2247	6649 961	1134 36	73.93 % 69.27 %	22.27 % 29.62 %	3.80 % 1.11 %
Job & Career	29943 3038	21919 2106	6807 898	1217 34	73.20 % 69.32 %	22.73 % 29.56 %	4.06 % 1.12 %
Dating	29177 3120	20562 1854	7382 1226	1233 40	70.47 % 59.42 %	25.30 % 39.29 %	4.23 % 1.28 %
Other	29472 3291	22796 2453	5619 810	1057 28	77.35 % 74.54 %	19.07 % 24.61 %	3.59 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38597 3918	27728 2512	9258 1366	1611 40	71.84 % 64.11 %	23.99 % 34.86 %	4.17 % 1.02 %
Outlook Mail	38804 4078	28196 2660	9066 1375	1542 43	72.66 % 65.23 %	23.36 % 33.72 %	3.97 % 1.05 %
Yahoo Mail	38528 4200	28759 2966	8245 1187	1524 47	74.64 % 70.62 %	21.40 % 28.26 %	3.96 % 1.12 %
AOL Mail	38321 4366	28643 3106	8212 1213	1466 47	74.74 % 71.14 %	21.43 % 27.78 %	3.83 % 1.08 %
Mail.com	38950 4218	29535 3033	7955 1137	1460 48	75.83 % 71.91 %	20.42 % 26.96 %	3.75 % 1.14 %
Yandex Mail	38131 4051	28024 2782	8597 1223	1510 46	73.49 % 68.67 %	22.55 % 30.19 %	3.96 % 1.14 %
GMX Mail	38759 4002	29382 2712	8039 1243	1338 47	75.81 % 67.77 %	20.74 % 31.06 %	3.45 % 1.17 %
Zoho Mail	38432 3898	29573 2817	7499 1038	1360 43	76.95 % 72.27 %	19.51 % 26.63 %	3.54 % 1.10 %
ProtonMail	38553 3953	29625 2797	7647 1112	1281 44	76.84 % 70.76 %	19.84 % 28.13 %	3.32 % 1.11 %
Custom Mail	38913 4154	30322 3064	7249 1049	1342 41	77.92 % 73.76 %	18.63 % 25.25 %	3.45 % 0.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.