MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.988 386.266	289.787 301.262	81.767 72.313	14.434 12.691

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 77.99 %	21.18 % 18.72 %	3.74 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29659 30097	23118 24412	5522 4810	1019 875	77.95 % 81.11 %	18.62 % 15.98 %	3.44 % 2.91 %
Elektronics	29161 29372	22115 23116	5958 5358	1088 898	75.84 % 78.70 %	20.43 % 18.24 %	3.73 % 3.06 %
Entertainment	29456 29327	22170 22865	6251 5484	1035 978	75.26 % 77.97 %	21.22 % 18.70 %	3.51 % 3.33 %
Cosmetics & Beauty	29977 29807	22380 23167	6435 5647	1162 993	74.66 % 77.72 %	21.47 % 18.95 %	3.88 % 3.33 %
Food & Drink	29887 29395	23296 23821	5574 4712	1017 862	77.95 % 81.04 %	18.65 % 16.03 %	3.40 % 2.93 %
Home & Garden	29641 29924	23137 24240	5452 4774	1052 910	78.06 % 81.01 %	18.39 % 15.95 %	3.55 % 3.04 %
Finance	30267 29668	21662 22129	7334 6422	1271 1117	71.57 % 74.59 %	24.23 % 21.65 %	4.20 % 3.76 %
Health	29855 30230	21683 22730	7059 6432	1113 1068	72.63 % 75.19 %	23.64 % 21.28 %	3.73 % 3.53 %
Pets	29642 29536	22881 23732	5725 4897	1036 907	77.19 % 80.35 %	19.31 % 16.58 %	3.50 % 3.07 %
Sport & Fitness	29851 29293	22068 22573	6649 5729	1134 991	73.93 % 77.06 %	22.27 % 19.56 %	3.80 % 3.38 %
Job & Career	29943 30124	21919 22956	6807 6079	1217 1089	73.20 % 76.21 %	22.73 % 20.18 %	4.06 % 3.62 %
Dating	29177 29848	20562 21762	7382 7027	1233 1059	70.47 % 72.91 %	25.30 % 23.54 %	4.23 % 3.55 %
Other	29472 29645	22796 23759	5619 4942	1057 944	77.35 % 80.15 %	19.07 % 16.67 %	3.59 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38597 38680	27728 28895	9258 8375	1611 1410	71.84 % 74.70 %	23.99 % 21.65 %	4.17 % 3.65 %
Outlook Mail	38804 39426	28196 29691	9066 8292	1542 1443	72.66 % 75.31 %	23.36 % 21.03 %	3.97 % 3.66 %
Yahoo Mail	38528 38810	28759 30200	8245 7321	1524 1289	74.64 % 77.81 %	21.40 % 18.86 %	3.96 % 3.32 %
AOL Mail	38321 38770	28643 30128	8212 7318	1466 1324	74.74 % 77.71 %	21.43 % 18.88 %	3.83 % 3.42 %
Mail.com	38950 38391	29535 30276	7955 6823	1460 1292	75.83 % 78.86 %	20.42 % 17.77 %	3.75 % 3.37 %
Yandex Mail	38131 38756	28024 29584	8597 7795	1510 1377	73.49 % 76.33 %	22.55 % 20.11 %	3.96 % 3.55 %
GMX Mail	38759 38548	29382 30340	8039 7042	1338 1166	75.81 % 78.71 %	20.74 % 18.27 %	3.45 % 3.02 %
Zoho Mail	38432 38708	29573 30849	7499 6703	1360 1156	76.95 % 79.70 %	19.51 % 17.32 %	3.54 % 2.99 %
ProtonMail	38553 38175	29625 30507	7647 6539	1281 1129	76.84 % 79.91 %	19.84 % 17.13 %	3.32 % 2.96 %
Custom Mail	38913 38002	30322 30792	7249 6105	1342 1105	77.92 % 81.03 %	18.63 % 16.06 %	3.45 % 2.91 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.