MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.988 386.815	289.787 291.230	81.767 81.251	14.434 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 75.29 %	21.18 % 21.01 %	3.74 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29659 29728	23118 23316	5522 5402	1019 1010	77.95 % 78.43 %	18.62 % 18.17 %	3.44 % 3.40 %
Elektronics	29161 29658	22115 22556	5958 6071	1088 1031	75.84 % 76.05 %	20.43 % 20.47 %	3.73 % 3.48 %
Entertainment	29456 29767	22170 22297	6251 6378	1035 1092	75.26 % 74.91 %	21.22 % 21.43 %	3.51 % 3.67 %
Cosmetics & Beauty	29977 29712	22380 22258	6435 6286	1162 1168	74.66 % 74.91 %	21.47 % 21.16 %	3.88 % 3.93 %
Food & Drink	29887 30447	23296 23798	5574 5647	1017 1002	77.95 % 78.16 %	18.65 % 18.55 %	3.40 % 3.29 %
Home & Garden	29641 30205	23137 23671	5452 5550	1052 984	78.06 % 78.37 %	18.39 % 18.37 %	3.55 % 3.26 %
Finance	30267 29812	21662 21439	7334 7106	1271 1267	71.57 % 71.91 %	24.23 % 23.84 %	4.20 % 4.25 %
Health	29855 29791	21683 21624	7059 6977	1113 1190	72.63 % 72.59 %	23.64 % 23.42 %	3.73 % 3.99 %
Pets	29642 30013	22881 23247	5725 5736	1036 1030	77.19 % 77.46 %	19.31 % 19.11 %	3.50 % 3.43 %
Sport & Fitness	29851 29347	22068 21861	6649 6328	1134 1158	73.93 % 74.49 %	22.27 % 21.56 %	3.80 % 3.95 %
Job & Career	29943 29527	21919 21670	6807 6669	1217 1188	73.20 % 73.39 %	22.73 % 22.59 %	4.06 % 4.02 %
Dating	29177 29392	20562 20732	7382 7493	1233 1167	70.47 % 70.54 %	25.30 % 25.49 %	4.23 % 3.97 %
Other	29472 29416	22796 22761	5619 5608	1057 1047	77.35 % 77.38 %	19.07 % 19.06 %	3.59 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38597 39508	27728 28352	9258 9569	1611 1587	71.84 % 71.76 %	23.99 % 24.22 %	4.17 % 4.02 %
Outlook Mail	38804 37965	28196 27742	9066 8706	1542 1517	72.66 % 73.07 %	23.36 % 22.93 %	3.97 % 4.00 %
Yahoo Mail	38528 38297	28759 28800	8245 8051	1524 1446	74.64 % 75.20 %	21.40 % 21.02 %	3.96 % 3.78 %
AOL Mail	38321 39018	28643 29127	8212 8369	1466 1522	74.74 % 74.65 %	21.43 % 21.45 %	3.83 % 3.90 %
Mail.com	38950 38744	29535 29547	7955 7806	1460 1391	75.83 % 76.26 %	20.42 % 20.15 %	3.75 % 3.59 %
Yandex Mail	38131 38597	28024 28422	8597 8671	1510 1504	73.49 % 73.64 %	22.55 % 22.47 %	3.96 % 3.90 %
GMX Mail	38759 38543	29382 29305	8039 7903	1338 1335	75.81 % 76.03 %	20.74 % 20.50 %	3.45 % 3.46 %
Zoho Mail	38432 38361	29573 29601	7499 7423	1360 1337	76.95 % 77.16 %	19.51 % 19.35 %	3.54 % 3.49 %
ProtonMail	38553 38873	29625 29891	7647 7611	1281 1371	76.84 % 76.89 %	19.84 % 19.58 %	3.32 % 3.53 %
Custom Mail	38913 38909	30322 30443	7249 7142	1342 1324	77.92 % 78.24 %	18.63 % 18.36 %	3.45 % 3.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.