MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.988 388.241	289.787 290.813	81.767 83.298	14.434 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 74.91 %	21.18 % 21.46 %	3.74 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29659 30351	23118 23612	5522 5726	1019 1013	77.95 % 77.80 %	18.62 % 18.87 %	3.44 % 3.34 %
Elektronics	29161 29910	22115 22534	5958 6299	1088 1077	75.84 % 75.34 %	20.43 % 21.06 %	3.73 % 3.60 %
Entertainment	29456 30335	22170 22650	6251 6612	1035 1073	75.26 % 74.67 %	21.22 % 21.80 %	3.51 % 3.54 %
Cosmetics & Beauty	29977 29461	22380 22050	6435 6298	1162 1113	74.66 % 74.84 %	21.47 % 21.38 %	3.88 % 3.78 %
Food & Drink	29887 29766	23296 23156	5574 5597	1017 1013	77.95 % 77.79 %	18.65 % 18.80 %	3.40 % 3.40 %
Home & Garden	29641 29770	23137 23207	5452 5591	1052 972	78.06 % 77.95 %	18.39 % 18.78 %	3.55 % 3.27 %
Finance	30267 29766	21662 21380	7334 7285	1271 1101	71.57 % 71.83 %	24.23 % 24.47 %	4.20 % 3.70 %
Health	29855 29737	21683 21526	7059 7075	1113 1136	72.63 % 72.39 %	23.64 % 23.79 %	3.73 % 3.82 %
Pets	29642 29882	22881 23007	5725 5793	1036 1082	77.19 % 76.99 %	19.31 % 19.39 %	3.50 % 3.62 %
Sport & Fitness	29851 29628	22068 21867	6649 6565	1134 1196	73.93 % 73.81 %	22.27 % 22.16 %	3.80 % 4.04 %
Job & Career	29943 29609	21919 21654	6807 6809	1217 1146	73.20 % 73.13 %	22.73 % 23.00 %	4.06 % 3.87 %
Dating	29177 29874	20562 20955	7382 7702	1233 1217	70.47 % 70.14 %	25.30 % 25.78 %	4.23 % 4.07 %
Other	29472 30152	22796 23215	5619 5946	1057 991	77.35 % 76.99 %	19.07 % 19.72 %	3.59 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38597 39606	27728 28391	9258 9716	1611 1499	71.84 % 71.68 %	23.99 % 24.53 %	4.17 % 3.78 %
Outlook Mail	38804 38921	28196 28160	9066 9225	1542 1536	72.66 % 72.35 %	23.36 % 23.70 %	3.97 % 3.95 %
Yahoo Mail	38528 38768	28759 29010	8245 8350	1524 1408	74.64 % 74.83 %	21.40 % 21.54 %	3.96 % 3.63 %
AOL Mail	38321 38609	28643 28779	8212 8337	1466 1493	74.74 % 74.54 %	21.43 % 21.59 %	3.83 % 3.87 %
Mail.com	38950 38682	29535 29379	7955 7922	1460 1381	75.83 % 75.95 %	20.42 % 20.48 %	3.75 % 3.57 %
Yandex Mail	38131 39015	28024 28569	8597 8935	1510 1511	73.49 % 73.23 %	22.55 % 22.90 %	3.96 % 3.87 %
GMX Mail	38759 38772	29382 29243	8039 8163	1338 1366	75.81 % 75.42 %	20.74 % 21.05 %	3.45 % 3.52 %
Zoho Mail	38432 38637	29573 29697	7499 7648	1360 1292	76.95 % 76.86 %	19.51 % 19.79 %	3.54 % 3.34 %
ProtonMail	38553 38480	29625 29514	7647 7660	1281 1306	76.84 % 76.70 %	19.84 % 19.91 %	3.32 % 3.39 %
Custom Mail	38913 38751	30322 30071	7249 7342	1342 1338	77.92 % 77.60 %	18.63 % 18.95 %	3.45 % 3.45 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.