MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.988 385.544	289.787 301.349	81.767 72.290	14.434 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 78.16 %	21.18 % 18.75 %	3.74 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29659 29797	23118 24230	5522 4803	1019 764	77.95 % 81.32 %	18.62 % 16.12 %	3.44 % 2.56 %
Elektronics	29161 29522	22115 23302	5958 5355	1088 865	75.84 % 78.93 %	20.43 % 18.14 %	3.73 % 2.93 %
Entertainment	29456 29591	22170 23067	6251 5571	1035 953	75.26 % 77.95 %	21.22 % 18.83 %	3.51 % 3.22 %
Cosmetics & Beauty	29977 29664	22380 23106	6435 5618	1162 940	74.66 % 77.89 %	21.47 % 18.94 %	3.88 % 3.17 %
Food & Drink	29887 30131	23296 24350	5574 4930	1017 851	77.95 % 80.81 %	18.65 % 16.36 %	3.40 % 2.82 %
Home & Garden	29641 29718	23137 24149	5452 4761	1052 808	78.06 % 81.26 %	18.39 % 16.02 %	3.55 % 2.72 %
Finance	30267 29323	21662 21956	7334 6329	1271 1038	71.57 % 74.88 %	24.23 % 21.58 %	4.20 % 3.54 %
Health	29855 29396	21683 22235	7059 6209	1113 952	72.63 % 75.64 %	23.64 % 21.12 %	3.73 % 3.24 %
Pets	29642 29768	22881 23895	5725 5030	1036 843	77.19 % 80.27 %	19.31 % 16.90 %	3.50 % 2.83 %
Sport & Fitness	29851 29848	22068 23005	6649 5899	1134 944	73.93 % 77.07 %	22.27 % 19.76 %	3.80 % 3.16 %
Job & Career	29943 29818	21919 22759	6807 6053	1217 1006	73.20 % 76.33 %	22.73 % 20.30 %	4.06 % 3.37 %
Dating	29177 29464	20562 21543	7382 6843	1233 1078	70.47 % 73.12 %	25.30 % 23.22 %	4.23 % 3.66 %
Other	29472 29504	22796 23752	5619 4889	1057 863	77.35 % 80.50 %	19.07 % 16.57 %	3.59 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38597 38452	27728 28870	9258 8279	1611 1303	71.84 % 75.08 %	23.99 % 21.53 %	4.17 % 3.39 %
Outlook Mail	38804 38668	28196 29213	9066 8113	1542 1342	72.66 % 75.55 %	23.36 % 20.98 %	3.97 % 3.47 %
Yahoo Mail	38528 38236	28759 29781	8245 7242	1524 1213	74.64 % 77.89 %	21.40 % 18.94 %	3.96 % 3.17 %
AOL Mail	38321 38895	28643 30250	8212 7387	1466 1258	74.74 % 77.77 %	21.43 % 18.99 %	3.83 % 3.23 %
Mail.com	38950 38779	29535 30612	7955 7002	1460 1165	75.83 % 78.94 %	20.42 % 18.06 %	3.75 % 3.00 %
Yandex Mail	38131 38489	28024 29441	8597 7761	1510 1287	73.49 % 76.49 %	22.55 % 20.16 %	3.96 % 3.34 %
GMX Mail	38759 38565	29382 30394	8039 7054	1338 1117	75.81 % 78.81 %	20.74 % 18.29 %	3.45 % 2.90 %
Zoho Mail	38432 38886	29573 31005	7499 6738	1360 1143	76.95 % 79.73 %	19.51 % 17.33 %	3.54 % 2.94 %
ProtonMail	38553 38469	29625 30795	7647 6621	1281 1053	76.84 % 80.05 %	19.84 % 17.21 %	3.32 % 2.74 %
Custom Mail	38913 38105	30322 30988	7249 6093	1342 1024	77.92 % 81.32 %	18.63 % 15.99 %	3.45 % 2.69 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.