Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.394 40.838	304.670 28.449	70.447 11.943	11.277 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 69.66 %	18.23 % 29.24 %	2.92 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29436 3108	24184 2310	4480 763	772 35	82.16 % 74.32 %	15.22 % 24.55 %	2.62 % 1.13 %
Elektronics	29686 3168	23616 2203	5269 930	801 35	79.55 % 69.54 %	17.75 % 29.36 %	2.70 % 1.10 %
Entertainment	29504 3097	23253 2149	5409 920	842 28	78.81 % 69.39 %	18.33 % 29.71 %	2.85 % 0.90 %
Cosmetics & Beauty	29880 3104	23521 2138	5469 928	890 38	78.72 % 68.88 %	18.30 % 29.90 %	2.98 % 1.22 %
Food & Drink	29594 2988	24207 2221	4658 729	729 38	81.80 % 74.33 %	15.74 % 24.40 %	2.46 % 1.27 %
Home & Garden	29576 3198	24238 2374	4608 790	730 34	81.95 % 74.23 %	15.58 % 24.70 %	2.47 % 1.06 %
Finance	29822 3213	22460 2065	6356 1111	1006 37	75.31 % 64.27 %	21.31 % 34.58 %	3.37 % 1.15 %
Health	29729 3194	22651 2052	6150 1109	928 33	76.19 % 64.25 %	20.69 % 34.72 %	3.12 % 1.03 %
Pets	29826 3075	24222 2277	4802 768	802 30	81.21 % 74.05 %	16.10 % 24.98 %	2.69 % 0.98 %
Sport & Fitness	29894 3244	23324 2247	5662 961	908 36	78.02 % 69.27 %	18.94 % 29.62 %	3.04 % 1.11 %
Job & Career	29743 3038	22789 2106	5937 898	1017 34	76.62 % 69.32 %	19.96 % 29.56 %	3.42 % 1.12 %
Dating	29587 3120	21866 1854	6707 1226	1014 40	73.90 % 59.42 %	22.67 % 39.29 %	3.43 % 1.28 %
Other	30117 3291	24339 2453	4940 810	838 28	80.81 % 74.54 %	16.40 % 24.61 %	2.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38418 3918	29138 2512	8048 1366	1232 40	75.84 % 64.11 %	20.95 % 34.86 %	3.21 % 1.02 %
Outlook Mail	38640 4078	29415 2660	7963 1375	1262 43	76.13 % 65.23 %	20.61 % 33.72 %	3.27 % 1.05 %
Yahoo Mail	38297 4200	30147 2966	6999 1187	1151 47	78.72 % 70.62 %	18.28 % 28.26 %	3.01 % 1.12 %
AOL Mail	38742 4366	30460 3106	7121 1213	1161 47	78.62 % 71.14 %	18.38 % 27.78 %	3.00 % 1.08 %
Mail.com	38780 4218	31001 3033	6700 1137	1079 48	79.94 % 71.91 %	17.28 % 26.96 %	2.78 % 1.14 %
Yandex Mail	38547 4051	29645 2782	7606 1223	1296 46	76.91 % 68.67 %	19.73 % 30.19 %	3.36 % 1.14 %
GMX Mail	39234 4002	31137 2712	7058 1243	1039 47	79.36 % 67.77 %	17.99 % 31.06 %	2.65 % 1.17 %
Zoho Mail	38181 3898	30847 2817	6306 1038	1028 43	80.79 % 72.27 %	16.52 % 26.63 %	2.69 % 1.10 %
ProtonMail	38893 3953	31324 2797	6566 1112	1003 44	80.54 % 70.76 %	16.88 % 28.13 %	2.58 % 1.11 %
Custom Mail	38662 4154	31556 3064	6080 1049	1026 41	81.62 % 73.76 %	15.73 % 25.25 %	2.65 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.