Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.394 386.815	304.670 291.230	70.447 81.251	11.277 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 75.29 %	18.23 % 21.01 %	2.92 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29436 29728	24184 23316	4480 5402	772 1010	82.16 % 78.43 %	15.22 % 18.17 %	2.62 % 3.40 %
Elektronics	29686 29658	23616 22556	5269 6071	801 1031	79.55 % 76.05 %	17.75 % 20.47 %	2.70 % 3.48 %
Entertainment	29504 29767	23253 22297	5409 6378	842 1092	78.81 % 74.91 %	18.33 % 21.43 %	2.85 % 3.67 %
Cosmetics & Beauty	29880 29712	23521 22258	5469 6286	890 1168	78.72 % 74.91 %	18.30 % 21.16 %	2.98 % 3.93 %
Food & Drink	29594 30447	24207 23798	4658 5647	729 1002	81.80 % 78.16 %	15.74 % 18.55 %	2.46 % 3.29 %
Home & Garden	29576 30205	24238 23671	4608 5550	730 984	81.95 % 78.37 %	15.58 % 18.37 %	2.47 % 3.26 %
Finance	29822 29812	22460 21439	6356 7106	1006 1267	75.31 % 71.91 %	21.31 % 23.84 %	3.37 % 4.25 %
Health	29729 29791	22651 21624	6150 6977	928 1190	76.19 % 72.59 %	20.69 % 23.42 %	3.12 % 3.99 %
Pets	29826 30013	24222 23247	4802 5736	802 1030	81.21 % 77.46 %	16.10 % 19.11 %	2.69 % 3.43 %
Sport & Fitness	29894 29347	23324 21861	5662 6328	908 1158	78.02 % 74.49 %	18.94 % 21.56 %	3.04 % 3.95 %
Job & Career	29743 29527	22789 21670	5937 6669	1017 1188	76.62 % 73.39 %	19.96 % 22.59 %	3.42 % 4.02 %
Dating	29587 29392	21866 20732	6707 7493	1014 1167	73.90 % 70.54 %	22.67 % 25.49 %	3.43 % 3.97 %
Other	30117 29416	24339 22761	4940 5608	838 1047	80.81 % 77.38 %	16.40 % 19.06 %	2.78 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38418 39508	29138 28352	8048 9569	1232 1587	75.84 % 71.76 %	20.95 % 24.22 %	3.21 % 4.02 %
Outlook Mail	38640 37965	29415 27742	7963 8706	1262 1517	76.13 % 73.07 %	20.61 % 22.93 %	3.27 % 4.00 %
Yahoo Mail	38297 38297	30147 28800	6999 8051	1151 1446	78.72 % 75.20 %	18.28 % 21.02 %	3.01 % 3.78 %
AOL Mail	38742 39018	30460 29127	7121 8369	1161 1522	78.62 % 74.65 %	18.38 % 21.45 %	3.00 % 3.90 %
Mail.com	38780 38744	31001 29547	6700 7806	1079 1391	79.94 % 76.26 %	17.28 % 20.15 %	2.78 % 3.59 %
Yandex Mail	38547 38597	29645 28422	7606 8671	1296 1504	76.91 % 73.64 %	19.73 % 22.47 %	3.36 % 3.90 %
GMX Mail	39234 38543	31137 29305	7058 7903	1039 1335	79.36 % 76.03 %	17.99 % 20.50 %	2.65 % 3.46 %
Zoho Mail	38181 38361	30847 29601	6306 7423	1028 1337	80.79 % 77.16 %	16.52 % 19.35 %	2.69 % 3.49 %
ProtonMail	38893 38873	31324 29891	6566 7611	1003 1371	80.54 % 76.89 %	16.88 % 19.58 %	2.58 % 3.53 %
Custom Mail	38662 38909	31556 30443	6080 7142	1026 1324	81.62 % 78.24 %	15.73 % 18.36 %	2.65 % 3.40 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.