Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.266 40.838	301.262 28.449	72.313 11.943	12.691 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 69.66 %	18.72 % 29.24 %	3.29 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30097 3108	24412 2310	4810 763	875 35	81.11 % 74.32 %	15.98 % 24.55 %	2.91 % 1.13 %
Elektronics	29372 3168	23116 2203	5358 930	898 35	78.70 % 69.54 %	18.24 % 29.36 %	3.06 % 1.10 %
Entertainment	29327 3097	22865 2149	5484 920	978 28	77.97 % 69.39 %	18.70 % 29.71 %	3.33 % 0.90 %
Cosmetics & Beauty	29807 3104	23167 2138	5647 928	993 38	77.72 % 68.88 %	18.95 % 29.90 %	3.33 % 1.22 %
Food & Drink	29395 2988	23821 2221	4712 729	862 38	81.04 % 74.33 %	16.03 % 24.40 %	2.93 % 1.27 %
Home & Garden	29924 3198	24240 2374	4774 790	910 34	81.01 % 74.23 %	15.95 % 24.70 %	3.04 % 1.06 %
Finance	29668 3213	22129 2065	6422 1111	1117 37	74.59 % 64.27 %	21.65 % 34.58 %	3.76 % 1.15 %
Health	30230 3194	22730 2052	6432 1109	1068 33	75.19 % 64.25 %	21.28 % 34.72 %	3.53 % 1.03 %
Pets	29536 3075	23732 2277	4897 768	907 30	80.35 % 74.05 %	16.58 % 24.98 %	3.07 % 0.98 %
Sport & Fitness	29293 3244	22573 2247	5729 961	991 36	77.06 % 69.27 %	19.56 % 29.62 %	3.38 % 1.11 %
Job & Career	30124 3038	22956 2106	6079 898	1089 34	76.21 % 69.32 %	20.18 % 29.56 %	3.62 % 1.12 %
Dating	29848 3120	21762 1854	7027 1226	1059 40	72.91 % 59.42 %	23.54 % 39.29 %	3.55 % 1.28 %
Other	29645 3291	23759 2453	4942 810	944 28	80.15 % 74.54 %	16.67 % 24.61 %	3.18 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38680 3918	28895 2512	8375 1366	1410 40	74.70 % 64.11 %	21.65 % 34.86 %	3.65 % 1.02 %
Outlook Mail	39426 4078	29691 2660	8292 1375	1443 43	75.31 % 65.23 %	21.03 % 33.72 %	3.66 % 1.05 %
Yahoo Mail	38810 4200	30200 2966	7321 1187	1289 47	77.81 % 70.62 %	18.86 % 28.26 %	3.32 % 1.12 %
AOL Mail	38770 4366	30128 3106	7318 1213	1324 47	77.71 % 71.14 %	18.88 % 27.78 %	3.42 % 1.08 %
Mail.com	38391 4218	30276 3033	6823 1137	1292 48	78.86 % 71.91 %	17.77 % 26.96 %	3.37 % 1.14 %
Yandex Mail	38756 4051	29584 2782	7795 1223	1377 46	76.33 % 68.67 %	20.11 % 30.19 %	3.55 % 1.14 %
GMX Mail	38548 4002	30340 2712	7042 1243	1166 47	78.71 % 67.77 %	18.27 % 31.06 %	3.02 % 1.17 %
Zoho Mail	38708 3898	30849 2817	6703 1038	1156 43	79.70 % 72.27 %	17.32 % 26.63 %	2.99 % 1.10 %
ProtonMail	38175 3953	30507 2797	6539 1112	1129 44	79.91 % 70.76 %	17.13 % 28.13 %	2.96 % 1.11 %
Custom Mail	38002 4154	30792 3064	6105 1049	1105 41	81.03 % 73.76 %	16.06 % 25.25 %	2.91 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.