Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.266 386.815	301.262 291.230	72.313 81.251	12.691 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 75.29 %	18.72 % 21.01 %	3.29 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30097 29728	24412 23316	4810 5402	875 1010	81.11 % 78.43 %	15.98 % 18.17 %	2.91 % 3.40 %
Elektronics	29372 29658	23116 22556	5358 6071	898 1031	78.70 % 76.05 %	18.24 % 20.47 %	3.06 % 3.48 %
Entertainment	29327 29767	22865 22297	5484 6378	978 1092	77.97 % 74.91 %	18.70 % 21.43 %	3.33 % 3.67 %
Cosmetics & Beauty	29807 29712	23167 22258	5647 6286	993 1168	77.72 % 74.91 %	18.95 % 21.16 %	3.33 % 3.93 %
Food & Drink	29395 30447	23821 23798	4712 5647	862 1002	81.04 % 78.16 %	16.03 % 18.55 %	2.93 % 3.29 %
Home & Garden	29924 30205	24240 23671	4774 5550	910 984	81.01 % 78.37 %	15.95 % 18.37 %	3.04 % 3.26 %
Finance	29668 29812	22129 21439	6422 7106	1117 1267	74.59 % 71.91 %	21.65 % 23.84 %	3.76 % 4.25 %
Health	30230 29791	22730 21624	6432 6977	1068 1190	75.19 % 72.59 %	21.28 % 23.42 %	3.53 % 3.99 %
Pets	29536 30013	23732 23247	4897 5736	907 1030	80.35 % 77.46 %	16.58 % 19.11 %	3.07 % 3.43 %
Sport & Fitness	29293 29347	22573 21861	5729 6328	991 1158	77.06 % 74.49 %	19.56 % 21.56 %	3.38 % 3.95 %
Job & Career	30124 29527	22956 21670	6079 6669	1089 1188	76.21 % 73.39 %	20.18 % 22.59 %	3.62 % 4.02 %
Dating	29848 29392	21762 20732	7027 7493	1059 1167	72.91 % 70.54 %	23.54 % 25.49 %	3.55 % 3.97 %
Other	29645 29416	23759 22761	4942 5608	944 1047	80.15 % 77.38 %	16.67 % 19.06 %	3.18 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38680 39508	28895 28352	8375 9569	1410 1587	74.70 % 71.76 %	21.65 % 24.22 %	3.65 % 4.02 %
Outlook Mail	39426 37965	29691 27742	8292 8706	1443 1517	75.31 % 73.07 %	21.03 % 22.93 %	3.66 % 4.00 %
Yahoo Mail	38810 38297	30200 28800	7321 8051	1289 1446	77.81 % 75.20 %	18.86 % 21.02 %	3.32 % 3.78 %
AOL Mail	38770 39018	30128 29127	7318 8369	1324 1522	77.71 % 74.65 %	18.88 % 21.45 %	3.42 % 3.90 %
Mail.com	38391 38744	30276 29547	6823 7806	1292 1391	78.86 % 76.26 %	17.77 % 20.15 %	3.37 % 3.59 %
Yandex Mail	38756 38597	29584 28422	7795 8671	1377 1504	76.33 % 73.64 %	20.11 % 22.47 %	3.55 % 3.90 %
GMX Mail	38548 38543	30340 29305	7042 7903	1166 1335	78.71 % 76.03 %	18.27 % 20.50 %	3.02 % 3.46 %
Zoho Mail	38708 38361	30849 29601	6703 7423	1156 1337	79.70 % 77.16 %	17.32 % 19.35 %	2.99 % 3.49 %
ProtonMail	38175 38873	30507 29891	6539 7611	1129 1371	79.91 % 76.89 %	17.13 % 19.58 %	2.96 % 3.53 %
Custom Mail	38002 38909	30792 30443	6105 7142	1105 1324	81.03 % 78.24 %	16.06 % 18.36 %	2.91 % 3.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.