Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.266 388.241	301.262 290.813	72.313 83.298	12.691 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 74.91 %	18.72 % 21.46 %	3.29 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30097 30351	24412 23612	4810 5726	875 1013	81.11 % 77.80 %	15.98 % 18.87 %	2.91 % 3.34 %
Elektronics	29372 29910	23116 22534	5358 6299	898 1077	78.70 % 75.34 %	18.24 % 21.06 %	3.06 % 3.60 %
Entertainment	29327 30335	22865 22650	5484 6612	978 1073	77.97 % 74.67 %	18.70 % 21.80 %	3.33 % 3.54 %
Cosmetics & Beauty	29807 29461	23167 22050	5647 6298	993 1113	77.72 % 74.84 %	18.95 % 21.38 %	3.33 % 3.78 %
Food & Drink	29395 29766	23821 23156	4712 5597	862 1013	81.04 % 77.79 %	16.03 % 18.80 %	2.93 % 3.40 %
Home & Garden	29924 29770	24240 23207	4774 5591	910 972	81.01 % 77.95 %	15.95 % 18.78 %	3.04 % 3.27 %
Finance	29668 29766	22129 21380	6422 7285	1117 1101	74.59 % 71.83 %	21.65 % 24.47 %	3.76 % 3.70 %
Health	30230 29737	22730 21526	6432 7075	1068 1136	75.19 % 72.39 %	21.28 % 23.79 %	3.53 % 3.82 %
Pets	29536 29882	23732 23007	4897 5793	907 1082	80.35 % 76.99 %	16.58 % 19.39 %	3.07 % 3.62 %
Sport & Fitness	29293 29628	22573 21867	5729 6565	991 1196	77.06 % 73.81 %	19.56 % 22.16 %	3.38 % 4.04 %
Job & Career	30124 29609	22956 21654	6079 6809	1089 1146	76.21 % 73.13 %	20.18 % 23.00 %	3.62 % 3.87 %
Dating	29848 29874	21762 20955	7027 7702	1059 1217	72.91 % 70.14 %	23.54 % 25.78 %	3.55 % 4.07 %
Other	29645 30152	23759 23215	4942 5946	944 991	80.15 % 76.99 %	16.67 % 19.72 %	3.18 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38680 39606	28895 28391	8375 9716	1410 1499	74.70 % 71.68 %	21.65 % 24.53 %	3.65 % 3.78 %
Outlook Mail	39426 38921	29691 28160	8292 9225	1443 1536	75.31 % 72.35 %	21.03 % 23.70 %	3.66 % 3.95 %
Yahoo Mail	38810 38768	30200 29010	7321 8350	1289 1408	77.81 % 74.83 %	18.86 % 21.54 %	3.32 % 3.63 %
AOL Mail	38770 38609	30128 28779	7318 8337	1324 1493	77.71 % 74.54 %	18.88 % 21.59 %	3.42 % 3.87 %
Mail.com	38391 38682	30276 29379	6823 7922	1292 1381	78.86 % 75.95 %	17.77 % 20.48 %	3.37 % 3.57 %
Yandex Mail	38756 39015	29584 28569	7795 8935	1377 1511	76.33 % 73.23 %	20.11 % 22.90 %	3.55 % 3.87 %
GMX Mail	38548 38772	30340 29243	7042 8163	1166 1366	78.71 % 75.42 %	18.27 % 21.05 %	3.02 % 3.52 %
Zoho Mail	38708 38637	30849 29697	6703 7648	1156 1292	79.70 % 76.86 %	17.32 % 19.79 %	2.99 % 3.34 %
ProtonMail	38175 38480	30507 29514	6539 7660	1129 1306	79.91 % 76.70 %	17.13 % 19.91 %	2.96 % 3.39 %
Custom Mail	38002 38751	30792 30071	6105 7342	1105 1338	81.03 % 77.60 %	16.06 % 18.95 %	2.91 % 3.45 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.