Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 385.544	28.449 301.349	11.943 72.290	446 11.905

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.16 %	29.24 % 18.75 %	1.09 % 3.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 29797	2310 24230	763 4803	35 764	74.32 % 81.32 %	24.55 % 16.12 %	1.13 % 2.56 %
Elektronics	3168 29522	2203 23302	930 5355	35 865	69.54 % 78.93 %	29.36 % 18.14 %	1.10 % 2.93 %
Entertainment	3097 29591	2149 23067	920 5571	28 953	69.39 % 77.95 %	29.71 % 18.83 %	0.90 % 3.22 %
Cosmetics & Beauty	3104 29664	2138 23106	928 5618	38 940	68.88 % 77.89 %	29.90 % 18.94 %	1.22 % 3.17 %
Food & Drink	2988 30131	2221 24350	729 4930	38 851	74.33 % 80.81 %	24.40 % 16.36 %	1.27 % 2.82 %
Home & Garden	3198 29718	2374 24149	790 4761	34 808	74.23 % 81.26 %	24.70 % 16.02 %	1.06 % 2.72 %
Finance	3213 29323	2065 21956	1111 6329	37 1038	64.27 % 74.88 %	34.58 % 21.58 %	1.15 % 3.54 %
Health	3194 29396	2052 22235	1109 6209	33 952	64.25 % 75.64 %	34.72 % 21.12 %	1.03 % 3.24 %
Pets	3075 29768	2277 23895	768 5030	30 843	74.05 % 80.27 %	24.98 % 16.90 %	0.98 % 2.83 %
Sport & Fitness	3244 29848	2247 23005	961 5899	36 944	69.27 % 77.07 %	29.62 % 19.76 %	1.11 % 3.16 %
Job & Career	3038 29818	2106 22759	898 6053	34 1006	69.32 % 76.33 %	29.56 % 20.30 %	1.12 % 3.37 %
Dating	3120 29464	1854 21543	1226 6843	40 1078	59.42 % 73.12 %	39.29 % 23.22 %	1.28 % 3.66 %
Other	3291 29504	2453 23752	810 4889	28 863	74.54 % 80.50 %	24.61 % 16.57 %	0.85 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 38452	2512 28870	1366 8279	40 1303	64.11 % 75.08 %	34.86 % 21.53 %	1.02 % 3.39 %
Outlook Mail	4078 38668	2660 29213	1375 8113	43 1342	65.23 % 75.55 %	33.72 % 20.98 %	1.05 % 3.47 %
Yahoo Mail	4200 38236	2966 29781	1187 7242	47 1213	70.62 % 77.89 %	28.26 % 18.94 %	1.12 % 3.17 %
AOL Mail	4366 38895	3106 30250	1213 7387	47 1258	71.14 % 77.77 %	27.78 % 18.99 %	1.08 % 3.23 %
Mail.com	4218 38779	3033 30612	1137 7002	48 1165	71.91 % 78.94 %	26.96 % 18.06 %	1.14 % 3.00 %
Yandex Mail	4051 38489	2782 29441	1223 7761	46 1287	68.67 % 76.49 %	30.19 % 20.16 %	1.14 % 3.34 %
GMX Mail	4002 38565	2712 30394	1243 7054	47 1117	67.77 % 78.81 %	31.06 % 18.29 %	1.17 % 2.90 %
Zoho Mail	3898 38886	2817 31005	1038 6738	43 1143	72.27 % 79.73 %	26.63 % 17.33 %	1.10 % 2.94 %
ProtonMail	3953 38469	2797 30795	1112 6621	44 1053	70.76 % 80.05 %	28.13 % 17.21 %	1.11 % 2.74 %
Custom Mail	4154 38105	3064 30988	1049 6093	41 1024	73.76 % 81.32 %	25.25 % 15.99 %	0.99 % 2.69 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.