Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 436.190	28.449 343.348	11.943 79.100	446 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.72 %	29.24 % 18.13 %	1.09 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 33701	2310 27559	763 5247	35 895	74.32 % 81.78 %	24.55 % 15.57 %	1.13 % 2.66 %
Elektronics	3168 33461	2203 26609	930 5850	35 1002	69.54 % 79.52 %	29.36 % 17.48 %	1.10 % 2.99 %
Entertainment	3097 33394	2149 26225	920 6072	28 1097	69.39 % 78.53 %	29.71 % 18.18 %	0.90 % 3.29 %
Cosmetics & Beauty	3104 33640	2138 26388	928 6156	38 1096	68.88 % 78.44 %	29.90 % 18.30 %	1.22 % 3.26 %
Food & Drink	2988 33931	2221 27601	729 5369	38 961	74.33 % 81.34 %	24.40 % 15.82 %	1.27 % 2.83 %
Home & Garden	3198 33678	2374 27517	790 5222	34 939	74.23 % 81.71 %	24.70 % 15.51 %	1.06 % 2.79 %
Finance	3213 33034	2065 24939	1111 6901	37 1194	64.27 % 75.49 %	34.58 % 20.89 %	1.15 % 3.61 %
Health	3194 33169	2052 25307	1109 6764	33 1098	64.25 % 76.30 %	34.72 % 20.39 %	1.03 % 3.31 %
Pets	3075 33710	2277 27220	768 5524	30 966	74.05 % 80.75 %	24.98 % 16.39 %	0.98 % 2.87 %
Sport & Fitness	3244 33722	2247 26166	961 6462	36 1094	69.27 % 77.59 %	29.62 % 19.16 %	1.11 % 3.24 %
Job & Career	3038 33729	2106 25902	898 6663	34 1164	69.32 % 76.79 %	29.56 % 19.75 %	1.12 % 3.45 %
Dating	3120 33411	1854 24742	1226 7452	40 1217	59.42 % 74.05 %	39.29 % 22.30 %	1.28 % 3.64 %
Other	3291 33610	2453 27173	810 5418	28 1019	74.54 % 80.85 %	24.61 % 16.12 %	0.85 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 42459	2512 32013	1366 8979	40 1467	64.11 % 75.40 %	34.86 % 21.15 %	1.02 % 3.46 %
Outlook Mail	4078 42675	2660 32474	1375 8706	43 1495	65.23 % 76.10 %	33.72 % 20.40 %	1.05 % 3.50 %
Yahoo Mail	4200 42367	2966 33166	1187 7822	47 1379	70.62 % 78.28 %	28.26 % 18.46 %	1.12 % 3.25 %
AOL Mail	4366 42978	3106 33608	1213 7959	47 1411	71.14 % 78.20 %	27.78 % 18.52 %	1.08 % 3.28 %
Mail.com	4218 42878	3033 34039	1137 7537	48 1302	71.91 % 79.39 %	26.96 % 17.58 %	1.14 % 3.04 %
Yandex Mail	4051 42491	2782 32674	1223 8361	46 1456	68.67 % 76.90 %	30.19 % 19.68 %	1.14 % 3.43 %
GMX Mail	4002 42555	2712 33775	1243 7535	47 1245	67.77 % 79.37 %	31.06 % 17.71 %	1.17 % 2.93 %
Zoho Mail	3898 43076	2817 34550	1038 7232	43 1294	72.27 % 80.21 %	26.63 % 16.79 %	1.10 % 3.00 %
ProtonMail	3953 42480	2797 34228	1112 7072	44 1180	70.76 % 80.57 %	28.13 % 16.65 %	1.11 % 2.78 %
Custom Mail	4154 42254	3064 34559	1049 6553	41 1142	73.76 % 81.79 %	25.25 % 15.51 %	0.99 % 2.70 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.