Newsletter2Go and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 453.961	28.449 358.213	11.943 81.360	446 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.91 %	29.24 % 17.92 %	1.09 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 35063	2310 28736	763 5396	35 931	74.32 % 81.96 %	24.55 % 15.39 %	1.13 % 2.66 %
Elektronics	3168 34810	2203 27745	930 6012	35 1053	69.54 % 79.70 %	29.36 % 17.27 %	1.10 % 3.02 %
Entertainment	3097 34724	2149 27328	920 6242	28 1154	69.39 % 78.70 %	29.71 % 17.98 %	0.90 % 3.32 %
Cosmetics & Beauty	3104 34949	2138 27489	928 6322	38 1138	68.88 % 78.65 %	29.90 % 18.09 %	1.22 % 3.26 %
Food & Drink	2988 35286	2221 28773	729 5511	38 1002	74.33 % 81.54 %	24.40 % 15.62 %	1.27 % 2.84 %
Home & Garden	3198 35139	2374 28778	790 5381	34 980	74.23 % 81.90 %	24.70 % 15.31 %	1.06 % 2.79 %
Finance	3213 34451	2065 26078	1111 7113	37 1260	64.27 % 75.70 %	34.58 % 20.65 %	1.15 % 3.66 %
Health	3194 34485	2052 26399	1109 6943	33 1143	64.25 % 76.55 %	34.72 % 20.13 %	1.03 % 3.31 %
Pets	3075 35171	2277 28455	768 5700	30 1016	74.05 % 80.90 %	24.98 % 16.21 %	0.98 % 2.89 %
Sport & Fitness	3244 35041	2247 27263	961 6639	36 1139	69.27 % 77.80 %	29.62 % 18.95 %	1.11 % 3.25 %
Job & Career	3038 35073	2106 26993	898 6862	34 1218	69.32 % 76.96 %	29.56 % 19.56 %	1.12 % 3.47 %
Dating	3120 34779	1854 25838	1226 7661	40 1280	59.42 % 74.29 %	39.29 % 22.03 %	1.28 % 3.68 %
Other	3291 34990	2453 28338	810 5578	28 1074	74.54 % 80.99 %	24.61 % 15.94 %	0.85 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 43802	2512 33060	1366 9206	40 1536	64.11 % 75.48 %	34.86 % 21.02 %	1.02 % 3.51 %
Outlook Mail	4078 44024	2660 33573	1375 8901	43 1550	65.23 % 76.26 %	33.72 % 20.22 %	1.05 % 3.52 %
Yahoo Mail	4200 43670	2966 34253	1187 7990	47 1427	70.62 % 78.44 %	28.26 % 18.30 %	1.12 % 3.27 %
AOL Mail	4366 44401	3106 34784	1213 8150	47 1467	71.14 % 78.34 %	27.78 % 18.36 %	1.08 % 3.30 %
Mail.com	4218 44321	3033 35253	1137 7714	48 1354	71.91 % 79.54 %	26.96 % 17.40 %	1.14 % 3.05 %
Yandex Mail	4051 43839	2782 33783	1223 8549	46 1507	68.67 % 77.06 %	30.19 % 19.50 %	1.14 % 3.44 %
GMX Mail	4002 43921	2712 34947	1243 7691	47 1283	67.77 % 79.57 %	31.06 % 17.51 %	1.17 % 2.92 %
Zoho Mail	3898 44487	2817 35758	1038 7390	43 1339	72.27 % 80.38 %	26.63 % 16.61 %	1.10 % 3.01 %
ProtonMail	3953 43835	2797 35400	1112 7212	44 1223	70.76 % 80.76 %	28.13 % 16.45 %	1.11 % 2.79 %
Custom Mail	4154 43573	3064 35697	1049 6693	41 1183	73.76 % 81.92 %	25.25 % 15.36 %	0.99 % 2.71 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.