ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 466.084	302.081 351.556	78.208 96.728	14.117 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.43 %	19.83 % 20.75 %	3.58 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 36346	24204 28418	5178 6649	980 1279	79.72 % 78.19 %	17.05 % 18.29 %	3.23 % 3.52 %
Elektronics	30287 35943	23385 27336	5902 7281	1000 1326	77.21 % 76.05 %	19.49 % 20.26 %	3.30 % 3.69 %
Entertainment	30255 36291	23092 27269	6045 7648	1118 1374	76.32 % 75.14 %	19.98 % 21.07 %	3.70 % 3.79 %
Cosmetics & Beauty	30425 35406	23232 26685	6099 7325	1094 1396	76.36 % 75.37 %	20.05 % 20.69 %	3.60 % 3.94 %
Food & Drink	30373 35626	24085 27869	5283 6492	1005 1265	79.30 % 78.23 %	17.39 % 18.22 %	3.31 % 3.55 %
Home & Garden	30268 35749	24131 28015	5167 6507	970 1227	79.72 % 78.37 %	17.07 % 18.20 %	3.20 % 3.43 %
Finance	30282 35708	22132 25860	6922 8434	1228 1414	73.09 % 72.42 %	22.86 % 23.62 %	4.06 % 3.96 %
Health	30386 35724	22511 26138	6731 8180	1144 1406	74.08 % 73.17 %	22.15 % 22.90 %	3.76 % 3.94 %
Pets	30515 36014	24072 27859	5436 6793	1007 1362	78.89 % 77.36 %	17.81 % 18.86 %	3.30 % 3.78 %
Sport & Fitness	30484 35575	23007 26417	6312 7654	1165 1504	75.47 % 74.26 %	20.71 % 21.52 %	3.82 % 4.23 %
Job & Career	30364 35713	22710 26254	6456 7984	1198 1475	74.79 % 73.51 %	21.26 % 22.36 %	3.95 % 4.13 %
Dating	30301 35902	21762 25523	7322 8863	1217 1516	71.82 % 71.09 %	24.16 % 24.69 %	4.02 % 4.22 %
Other	30104 36087	23758 27913	5355 6918	991 1256	78.92 % 77.35 %	17.79 % 19.17 %	3.29 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 45818	28873 32902	8892 11053	1517 1863	73.50 % 71.81 %	22.64 % 24.12 %	3.86 % 4.07 %
Outlook Mail	38997 45022	28821 32790	8633 10366	1543 1866	73.91 % 72.83 %	22.14 % 23.02 %	3.96 % 4.14 %
Yahoo Mail	40103 44865	30633 33736	8046 9439	1424 1690	76.39 % 75.19 %	20.06 % 21.04 %	3.55 % 3.77 %
AOL Mail	39425 44810	30059 33563	7908 9437	1458 1810	76.24 % 74.90 %	20.06 % 21.06 %	3.70 % 4.04 %
Mail.com	38624 44797	30060 34183	7211 8951	1353 1663	77.83 % 76.31 %	18.67 % 19.98 %	3.50 % 3.71 %
Yandex Mail	38821 45209	29129 33320	8168 10099	1524 1790	75.03 % 73.70 %	21.04 % 22.34 %	3.93 % 3.96 %
GMX Mail	39819 44769	30627 34035	7798 9109	1394 1625	76.92 % 76.02 %	19.58 % 20.35 %	3.50 % 3.63 %
Zoho Mail	40117 44985	31303 34764	7430 8646	1384 1575	78.03 % 77.28 %	18.52 % 19.22 %	3.45 % 3.50 %
ProtonMail	39371 44458	30858 34344	7262 8555	1251 1559	78.38 % 77.25 %	18.45 % 19.24 %	3.18 % 3.51 %
Custom Mail	39847 44919	31718 35040	6860 8280	1269 1599	79.60 % 78.01 %	17.22 % 18.43 %	3.18 % 3.56 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.