ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 457.069	302.081 344.463	78.208 95.216	14.117 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.36 %	19.83 % 20.83 %	3.58 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35691	24204 27888	5178 6554	980 1249	79.72 % 78.14 %	17.05 % 18.36 %	3.23 % 3.50 %
Elektronics	30287 35258	23385 26780	5902 7173	1000 1305	77.21 % 75.95 %	19.49 % 20.34 %	3.30 % 3.70 %
Entertainment	30255 35597	23092 26733	6045 7530	1118 1334	76.32 % 75.10 %	19.98 % 21.15 %	3.70 % 3.75 %
Cosmetics & Beauty	30425 34651	23232 26098	6099 7195	1094 1358	76.36 % 75.32 %	20.05 % 20.76 %	3.60 % 3.92 %
Food & Drink	30373 34927	24085 27309	5283 6388	1005 1230	79.30 % 78.19 %	17.39 % 18.29 %	3.31 % 3.52 %
Home & Garden	30268 35072	24131 27461	5167 6407	970 1204	79.72 % 78.30 %	17.07 % 18.27 %	3.20 % 3.43 %
Finance	30282 34979	22132 25304	6922 8295	1228 1380	73.09 % 72.34 %	22.86 % 23.71 %	4.06 % 3.95 %
Health	30386 35033	22511 25606	6731 8052	1144 1375	74.08 % 73.09 %	22.15 % 22.98 %	3.76 % 3.92 %
Pets	30515 35329	24072 27314	5436 6685	1007 1330	78.89 % 77.31 %	17.81 % 18.92 %	3.30 % 3.76 %
Sport & Fitness	30484 34879	23007 25881	6312 7530	1165 1468	75.47 % 74.20 %	20.71 % 21.59 %	3.82 % 4.21 %
Job & Career	30364 35090	22710 25776	6456 7869	1198 1445	74.79 % 73.46 %	21.26 % 22.43 %	3.95 % 4.12 %
Dating	30301 35191	21762 24981	7322 8730	1217 1480	71.82 % 70.99 %	24.16 % 24.81 %	4.02 % 4.21 %
Other	30104 35372	23758 27332	5355 6808	991 1232	78.92 % 77.27 %	17.79 % 19.25 %	3.29 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 45134	28873 32407	8892 10908	1517 1819	73.50 % 71.80 %	22.64 % 24.17 %	3.86 % 4.03 %
Outlook Mail	38997 44362	28821 32277	8633 10246	1543 1839	73.91 % 72.76 %	22.14 % 23.10 %	3.96 % 4.15 %
Yahoo Mail	40103 44181	30633 33202	8046 9321	1424 1658	76.39 % 75.15 %	20.06 % 21.10 %	3.55 % 3.75 %
AOL Mail	39425 44090	30059 33000	7908 9315	1458 1775	76.24 % 74.85 %	20.06 % 21.13 %	3.70 % 4.03 %
Mail.com	38624 44127	30060 33648	7211 8843	1353 1636	77.83 % 76.25 %	18.67 % 20.04 %	3.50 % 3.71 %
Yandex Mail	38821 44469	29129 32742	8168 9965	1524 1762	75.03 % 73.63 %	21.04 % 22.41 %	3.93 % 3.96 %
GMX Mail	39819 44090	30627 33483	7798 9007	1394 1600	76.92 % 75.94 %	19.58 % 20.43 %	3.50 % 3.63 %
Zoho Mail	40117 44288	31303 34208	7430 8540	1384 1540	78.03 % 77.24 %	18.52 % 19.28 %	3.45 % 3.48 %
ProtonMail	39371 43807	30858 33816	7262 8459	1251 1532	78.38 % 77.19 %	18.45 % 19.31 %	3.18 % 3.50 %
Custom Mail	39847 44211	31718 34470	6860 8172	1269 1569	79.60 % 77.97 %	17.22 % 18.48 %	3.18 % 3.55 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.