ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 439.390	302.081 330.501	78.208 92.288	14.117 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.22 %	19.83 % 21.00 %	3.58 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 34340	24204 26802	5178 6351	980 1187	79.72 % 78.05 %	17.05 % 18.49 %	3.23 % 3.46 %
Elektronics	30287 33911	23385 25707	5902 6961	1000 1243	77.21 % 75.81 %	19.49 % 20.53 %	3.30 % 3.67 %
Entertainment	30255 34260	23092 25682	6045 7310	1118 1268	76.32 % 74.96 %	19.98 % 21.34 %	3.70 % 3.70 %
Cosmetics & Beauty	30425 33277	23232 25012	6099 6969	1094 1296	76.36 % 75.16 %	20.05 % 20.94 %	3.60 % 3.89 %
Food & Drink	30373 33621	24085 26234	5283 6200	1005 1187	79.30 % 78.03 %	17.39 % 18.44 %	3.31 % 3.53 %
Home & Garden	30268 33727	24131 26372	5167 6211	970 1144	79.72 % 78.19 %	17.07 % 18.42 %	3.20 % 3.39 %
Finance	30282 33627	22132 24254	6922 8048	1228 1325	73.09 % 72.13 %	22.86 % 23.93 %	4.06 % 3.94 %
Health	30386 33648	22511 24512	6731 7806	1144 1330	74.08 % 72.85 %	22.15 % 23.20 %	3.76 % 3.95 %
Pets	30515 33917	24072 26190	5436 6463	1007 1264	78.89 % 77.22 %	17.81 % 19.06 %	3.30 % 3.73 %
Sport & Fitness	30484 33488	23007 24798	6312 7280	1165 1410	75.47 % 74.05 %	20.71 % 21.74 %	3.82 % 4.21 %
Job & Career	30364 33669	22710 24712	6456 7603	1198 1354	74.79 % 73.40 %	21.26 % 22.58 %	3.95 % 4.02 %
Dating	30301 33860	21762 23954	7322 8484	1217 1422	71.82 % 70.74 %	24.16 % 25.06 %	4.02 % 4.20 %
Other	30104 34045	23758 26272	5355 6602	991 1171	78.92 % 77.17 %	17.79 % 19.39 %	3.29 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 43756	28873 31407	8892 10618	1517 1731	73.50 % 71.78 %	22.64 % 24.27 %	3.86 % 3.96 %
Outlook Mail	38997 43038	28821 31259	8633 10010	1543 1769	73.91 % 72.63 %	22.14 % 23.26 %	3.96 % 4.11 %
Yahoo Mail	40103 42807	30633 32126	8046 9084	1424 1597	76.39 % 75.05 %	20.06 % 21.22 %	3.55 % 3.73 %
AOL Mail	39425 42726	30059 31934	7908 9080	1458 1712	76.24 % 74.74 %	20.06 % 21.25 %	3.70 % 4.01 %
Mail.com	38624 42813	30060 32602	7211 8631	1353 1580	77.83 % 76.15 %	18.67 % 20.16 %	3.50 % 3.69 %
Yandex Mail	38821 43122	29129 31692	8168 9724	1524 1706	75.03 % 73.49 %	21.04 % 22.55 %	3.93 % 3.96 %
GMX Mail	39819 42698	30627 32354	7798 8797	1394 1547	76.92 % 75.77 %	19.58 % 20.60 %	3.50 % 3.62 %
Zoho Mail	40117 42887	31303 33071	7430 8330	1384 1486	78.03 % 77.11 %	18.52 % 19.42 %	3.45 % 3.46 %
ProtonMail	39371 42457	30858 32713	7262 8268	1251 1476	78.38 % 77.05 %	18.45 % 19.47 %	3.18 % 3.48 %
Custom Mail	39847 42797	31718 33318	6860 7965	1269 1514	79.60 % 77.85 %	17.22 % 18.61 %	3.18 % 3.54 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.