ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 454.924	302.081 357.605	78.208 81.972	14.117 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.61 %	19.83 % 18.02 %	3.58 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35361	24204 28893	5178 5445	980 1023	79.72 % 81.71 %	17.05 % 15.40 %	3.23 % 2.89 %
Elektronics	30287 34567	23385 27443	5902 6035	1000 1089	77.21 % 79.39 %	19.49 % 17.46 %	3.30 % 3.15 %
Entertainment	30255 34541	23092 27115	6045 6226	1118 1200	76.32 % 78.50 %	19.98 % 18.02 %	3.70 % 3.47 %
Cosmetics & Beauty	30425 35212	23232 27615	6099 6404	1094 1193	76.36 % 78.42 %	20.05 % 18.19 %	3.60 % 3.39 %
Food & Drink	30373 34640	24085 28249	5283 5346	1005 1045	79.30 % 81.55 %	17.39 % 15.43 %	3.31 % 3.02 %
Home & Garden	30268 35248	24131 28718	5167 5425	970 1105	79.72 % 81.47 %	17.07 % 15.39 %	3.20 % 3.13 %
Finance	30282 34992	22132 26360	6922 7281	1228 1351	73.09 % 75.33 %	22.86 % 20.81 %	4.06 % 3.86 %
Health	30386 35435	22511 26934	6731 7222	1144 1279	74.08 % 76.01 %	22.15 % 20.38 %	3.76 % 3.61 %
Pets	30515 34926	24072 28214	5436 5607	1007 1105	78.89 % 80.78 %	17.81 % 16.05 %	3.30 % 3.16 %
Sport & Fitness	30484 34569	23007 26823	6312 6524	1165 1222	75.47 % 77.59 %	20.71 % 18.87 %	3.82 % 3.53 %
Job & Career	30364 35339	22710 27092	6456 6923	1198 1324	74.79 % 76.66 %	21.26 % 19.59 %	3.95 % 3.75 %
Dating	30301 35225	21762 26041	7322 7905	1217 1279	71.82 % 73.93 %	24.16 % 22.44 %	4.02 % 3.63 %
Other	30104 34869	23758 28108	5355 5629	991 1132	78.92 % 80.61 %	17.79 % 16.14 %	3.29 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44145	28873 33115	8892 9357	1517 1673	73.50 % 75.01 %	22.64 % 21.20 %	3.86 % 3.79 %
Outlook Mail	38997 44903	28821 34051	8633 9147	1543 1705	73.91 % 75.83 %	22.14 % 20.37 %	3.96 % 3.80 %
Yahoo Mail	40103 44295	30633 34667	8046 8124	1424 1504	76.39 % 78.26 %	20.06 % 18.34 %	3.55 % 3.40 %
AOL Mail	39425 44101	30059 34488	7908 8096	1458 1517	76.24 % 78.20 %	20.06 % 18.36 %	3.70 % 3.44 %
Mail.com	38624 43807	30060 34781	7211 7554	1353 1472	77.83 % 79.40 %	18.67 % 17.24 %	3.50 % 3.36 %
Yandex Mail	38821 44150	29129 33908	8168 8641	1524 1601	75.03 % 76.80 %	21.04 % 19.57 %	3.93 % 3.63 %
GMX Mail	39819 44071	30627 34974	7798 7730	1394 1367	76.92 % 79.36 %	19.58 % 17.54 %	3.50 % 3.10 %
Zoho Mail	40117 43998	31303 35298	7430 7363	1384 1337	78.03 % 80.23 %	18.52 % 16.73 %	3.45 % 3.04 %
ProtonMail	39371 43613	30858 35122	7262 7187	1251 1304	78.38 % 80.53 %	18.45 % 16.48 %	3.18 % 2.99 %
Custom Mail	39847 43433	31718 35403	6860 6747	1269 1283	79.60 % 81.51 %	17.22 % 15.53 %	3.18 % 2.95 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.