ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 437.211	302.081 343.138	78.208 79.424	14.117 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.48 %	19.83 % 18.17 %	3.58 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33970	24204 27729	5178 5269	980 972	79.72 % 81.63 %	17.05 % 15.51 %	3.23 % 2.86 %
Elektronics	30287 33220	23385 26326	5902 5858	1000 1036	77.21 % 79.25 %	19.49 % 17.63 %	3.30 % 3.12 %
Entertainment	30255 33234	23092 26050	6045 6034	1118 1150	76.32 % 78.38 %	19.98 % 18.16 %	3.70 % 3.46 %
Cosmetics & Beauty	30425 33790	23232 26456	6099 6202	1094 1132	76.36 % 78.30 %	20.05 % 18.35 %	3.60 % 3.35 %
Food & Drink	30373 33300	24085 27118	5283 5181	1005 1001	79.30 % 81.44 %	17.39 % 15.56 %	3.31 % 3.01 %
Home & Garden	30268 33833	24131 27529	5167 5246	970 1058	79.72 % 81.37 %	17.07 % 15.51 %	3.20 % 3.13 %
Finance	30282 33628	22132 25276	6922 7059	1228 1293	73.09 % 75.16 %	22.86 % 20.99 %	4.06 % 3.85 %
Health	30386 34091	22511 25852	6731 7014	1144 1225	74.08 % 75.83 %	22.15 % 20.57 %	3.76 % 3.59 %
Pets	30515 33489	24072 27033	5436 5409	1007 1047	78.89 % 80.72 %	17.81 % 16.15 %	3.30 % 3.13 %
Sport & Fitness	30484 33247	23007 25767	6312 6317	1165 1163	75.47 % 77.50 %	20.71 % 19.00 %	3.82 % 3.50 %
Job & Career	30364 34029	22710 26068	6456 6707	1198 1254	74.79 % 76.61 %	21.26 % 19.71 %	3.95 % 3.69 %
Dating	30301 33839	21762 24941	7322 7673	1217 1225	71.82 % 73.70 %	24.16 % 22.68 %	4.02 % 3.62 %
Other	30104 33541	23758 26993	5355 5455	991 1093	78.92 % 80.48 %	17.79 % 16.26 %	3.29 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 42847	28873 32123	8892 9121	1517 1603	73.50 % 74.97 %	22.64 % 21.29 %	3.86 % 3.74 %
Outlook Mail	38997 43539	28821 32964	8633 8930	1543 1645	73.91 % 75.71 %	22.14 % 20.51 %	3.96 % 3.78 %
Yahoo Mail	40103 42920	30633 33553	8046 7918	1424 1449	76.39 % 78.18 %	20.06 % 18.45 %	3.55 % 3.38 %
AOL Mail	39425 42800	30059 33432	7908 7901	1458 1467	76.24 % 78.11 %	20.06 % 18.46 %	3.70 % 3.43 %
Mail.com	38624 42416	30060 33634	7211 7356	1353 1426	77.83 % 79.30 %	18.67 % 17.34 %	3.50 % 3.36 %
Yandex Mail	38821 42768	29129 32805	8168 8424	1524 1539	75.03 % 76.70 %	21.04 % 19.70 %	3.93 % 3.60 %
GMX Mail	39819 42657	30627 33787	7798 7554	1394 1316	76.92 % 79.21 %	19.58 % 17.71 %	3.50 % 3.09 %
Zoho Mail	40117 42656	31303 34179	7430 7191	1384 1286	78.03 % 80.13 %	18.52 % 16.86 %	3.45 % 3.01 %
ProtonMail	39371 42221	30858 33949	7262 7015	1251 1257	78.38 % 80.41 %	18.45 % 16.61 %	3.18 % 2.98 %
Custom Mail	39847 42083	31718 34265	6860 6580	1269 1238	79.60 % 81.42 %	17.22 % 15.64 %	3.18 % 2.94 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.