ConvertKit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 463.670	302.081 364.849	78.208 83.151	14.117 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.69 %	19.83 % 17.93 %	3.58 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 36105	24204 29525	5178 5534	980 1046	79.72 % 81.78 %	17.05 % 15.33 %	3.23 % 2.90 %
Elektronics	30287 35297	23385 28052	5902 6128	1000 1117	77.21 % 79.47 %	19.49 % 17.36 %	3.30 % 3.16 %
Entertainment	30255 35160	23092 27633	6045 6308	1118 1219	76.32 % 78.59 %	19.98 % 17.94 %	3.70 % 3.47 %
Cosmetics & Beauty	30425 35861	23232 28153	6099 6493	1094 1215	76.36 % 78.51 %	20.05 % 18.11 %	3.60 % 3.39 %
Food & Drink	30373 35256	24085 28772	5283 5415	1005 1069	79.30 % 81.61 %	17.39 % 15.36 %	3.31 % 3.03 %
Home & Garden	30268 35873	24131 29247	5167 5498	970 1128	79.72 % 81.53 %	17.07 % 15.33 %	3.20 % 3.14 %
Finance	30282 35665	22132 26894	6922 7388	1228 1383	73.09 % 75.41 %	22.86 % 20.71 %	4.06 % 3.88 %
Health	30386 36118	22511 27504	6731 7319	1144 1295	74.08 % 76.15 %	22.15 % 20.26 %	3.76 % 3.59 %
Pets	30515 35598	24072 28773	5436 5688	1007 1137	78.89 % 80.83 %	17.81 % 15.98 %	3.30 % 3.19 %
Sport & Fitness	30484 35233	23007 27364	6312 6621	1165 1248	75.47 % 77.67 %	20.71 % 18.79 %	3.82 % 3.54 %
Job & Career	30364 35999	22710 27619	6456 7025	1198 1355	74.79 % 76.72 %	21.26 % 19.51 %	3.95 % 3.76 %
Dating	30301 35905	21762 26593	7322 8010	1217 1302	71.82 % 74.06 %	24.16 % 22.31 %	4.02 % 3.63 %
Other	30104 35600	23758 28720	5355 5724	991 1156	78.92 % 80.67 %	17.79 % 16.08 %	3.29 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44817	28873 33631	8892 9477	1517 1709	73.50 % 75.04 %	22.64 % 21.15 %	3.86 % 3.81 %
Outlook Mail	38997 45610	28821 34632	8633 9251	1543 1727	73.91 % 75.93 %	22.14 % 20.28 %	3.96 % 3.79 %
Yahoo Mail	40103 44985	30633 35236	8046 8219	1424 1530	76.39 % 78.33 %	20.06 % 18.27 %	3.55 % 3.40 %
AOL Mail	39425 44778	30059 35035	7908 8190	1458 1553	76.24 % 78.24 %	20.06 % 18.29 %	3.70 % 3.47 %
Mail.com	38624 44488	30060 35355	7211 7644	1353 1489	77.83 % 79.47 %	18.67 % 17.18 %	3.50 % 3.35 %
Yandex Mail	38821 44826	29129 34456	8168 8742	1524 1628	75.03 % 76.87 %	21.04 % 19.50 %	3.93 % 3.63 %
GMX Mail	39819 44766	30627 35554	7798 7818	1394 1394	76.92 % 79.42 %	19.58 % 17.46 %	3.50 % 3.11 %
Zoho Mail	40117 44624	31303 35824	7430 7439	1384 1361	78.03 % 80.28 %	18.52 % 16.67 %	3.45 % 3.05 %
ProtonMail	39371 44287	30858 35703	7262 7258	1251 1326	78.38 % 80.62 %	18.45 % 16.39 %	3.18 % 2.99 %
Custom Mail	39847 44115	31718 35978	6860 6825	1269 1312	79.60 % 81.56 %	17.22 % 15.47 %	3.18 % 2.97 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.