Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.179 40.838	334.402 28.449	85.777 11.943	17.000 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.49 % 69.66 %	19.62 % 29.24 %	3.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33687 3108	26744 2310	5726 763	1217 35	79.39 % 74.32 %	17.00 % 24.55 %	3.61 % 1.13 %
Elektronics	33528 3168	25883 2203	6410 930	1235 35	77.20 % 69.54 %	19.12 % 29.36 %	3.68 % 1.10 %
Entertainment	33497 3097	25590 2149	6598 920	1309 28	76.39 % 69.39 %	19.70 % 29.71 %	3.91 % 0.90 %
Cosmetics & Beauty	33741 3104	25775 2138	6688 928	1278 38	76.39 % 68.88 %	19.82 % 29.90 %	3.79 % 1.22 %
Food & Drink	33511 2988	26594 2221	5711 729	1206 38	79.36 % 74.33 %	17.04 % 24.40 %	3.60 % 1.27 %
Home & Garden	34102 3198	27064 2374	5808 790	1230 34	79.36 % 74.23 %	17.03 % 24.70 %	3.61 % 1.06 %
Finance	33965 3213	24855 2065	7682 1111	1428 37	73.18 % 64.27 %	22.62 % 34.58 %	4.20 % 1.15 %
Health	33736 3194	25017 2052	7395 1109	1324 33	74.16 % 64.25 %	21.92 % 34.72 %	3.92 % 1.03 %
Pets	33412 3075	26253 2277	5924 768	1235 30	78.57 % 74.05 %	17.73 % 24.98 %	3.70 % 0.98 %
Sport & Fitness	33593 3244	25336 2247	6836 961	1421 36	75.42 % 69.27 %	20.35 % 29.62 %	4.23 % 1.11 %
Job & Career	33408 3038	24860 2106	7098 898	1450 34	74.41 % 69.32 %	21.25 % 29.56 %	4.34 % 1.12 %
Dating	33575 3120	24173 1854	7985 1226	1417 40	72.00 % 59.42 %	23.78 % 39.29 %	4.22 % 1.28 %
Other	33424 3291	26258 2453	5916 810	1250 28	78.56 % 74.54 %	17.70 % 24.61 %	3.74 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43067 3918	31403 2512	9825 1366	1839 40	72.92 % 64.11 %	22.81 % 34.86 %	4.27 % 1.02 %
Outlook Mail	42029 4078	31088 2660	9195 1375	1746 43	73.97 % 65.23 %	21.88 % 33.72 %	4.15 % 1.05 %
Yahoo Mail	42936 4200	32605 2966	8540 1187	1791 47	75.94 % 70.62 %	19.89 % 28.26 %	4.17 % 1.12 %
AOL Mail	43017 4366	32731 3106	8570 1213	1716 47	76.09 % 71.14 %	19.92 % 27.78 %	3.99 % 1.08 %
Mail.com	43219 4218	33315 3033	8213 1137	1691 48	77.08 % 71.91 %	19.00 % 26.96 %	3.91 % 1.14 %
Yandex Mail	42432 4051	31690 2782	8994 1223	1748 46	74.68 % 68.67 %	21.20 % 30.19 %	4.12 % 1.14 %
GMX Mail	42218 4002	32552 2712	8126 1243	1540 47	77.10 % 67.77 %	19.25 % 31.06 %	3.65 % 1.17 %
Zoho Mail	42953 3898	33567 2817	7838 1038	1548 43	78.15 % 72.27 %	18.25 % 26.63 %	3.60 % 1.10 %
ProtonMail	42563 3953	33380 2797	7714 1112	1469 44	78.42 % 70.76 %	18.12 % 28.13 %	3.45 % 1.11 %
Custom Mail	42540 4154	33793 3064	7239 1049	1508 41	79.44 % 73.76 %	17.02 % 25.25 %	3.54 % 0.99 %
iCloud Mail	3366	2578	622	166	76.59 % %	18.48 % %	4.93 % %
Tuta	3389	2797	467	125	82.53 % %	13.78 % %	3.69 % %
Juno.com	3450	2903	434	113	84.14 % %	12.58 % %	3.28 % %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.