Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.200 40.838	349.623 28.449	87.954 11.943	17.623 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 69.66 %	19.32 % 29.24 %	3.87 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35121 3108	27992 2310	5869 763	1260 35	79.70 % 74.32 %	16.71 % 24.55 %	3.59 % 1.13 %
Elektronics	34847 3168	27026 2203	6553 930	1268 35	77.56 % 69.54 %	18.81 % 29.36 %	3.64 % 1.10 %
Entertainment	34946 3097	26814 2149	6773 920	1359 28	76.73 % 69.39 %	19.38 % 29.71 %	3.89 % 0.90 %
Cosmetics & Beauty	35127 3104	26947 2138	6855 928	1325 38	76.71 % 68.88 %	19.51 % 29.90 %	3.77 % 1.22 %
Food & Drink	34858 2988	27758 2221	5850 729	1250 38	79.63 % 74.33 %	16.78 % 24.40 %	3.59 % 1.27 %
Home & Garden	35533 3198	28312 2374	5951 790	1270 34	79.68 % 74.23 %	16.75 % 24.70 %	3.57 % 1.06 %
Finance	35382 3213	25996 2065	7887 1111	1499 37	73.47 % 64.27 %	22.29 % 34.58 %	4.24 % 1.15 %
Health	35100 3194	26160 2052	7578 1109	1362 33	74.53 % 64.25 %	21.59 % 34.72 %	3.88 % 1.03 %
Pets	34678 3075	27329 2277	6068 768	1281 30	78.81 % 74.05 %	17.50 % 24.98 %	3.69 % 0.98 %
Sport & Fitness	34996 3244	26499 2247	7022 961	1475 36	75.72 % 69.27 %	20.07 % 29.62 %	4.21 % 1.11 %
Job & Career	34740 3038	25951 2106	7288 898	1501 34	74.70 % 69.32 %	20.98 % 29.56 %	4.32 % 1.12 %
Dating	35008 3120	25345 1854	8185 1226	1478 40	72.40 % 59.42 %	23.38 % 39.29 %	4.22 % 1.28 %
Other	34864 3291	27494 2453	6075 810	1295 28	78.86 % 74.54 %	17.42 % 24.61 %	3.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44411 3918	32466 2512	10049 1366	1896 40	73.10 % 64.11 %	22.63 % 34.86 %	4.27 % 1.02 %
Outlook Mail	43431 4078	32237 2660	9388 1375	1806 43	74.23 % 65.23 %	21.62 % 33.72 %	4.16 % 1.05 %
Yahoo Mail	44307 4200	33744 2966	8716 1187	1847 47	76.16 % 70.62 %	19.67 % 28.26 %	4.17 % 1.12 %
AOL Mail	44433 4366	33907 3106	8751 1213	1775 47	76.31 % 71.14 %	19.69 % 27.78 %	3.99 % 1.08 %
Mail.com	44650 4218	34542 3033	8379 1137	1729 48	77.36 % 71.91 %	18.77 % 26.96 %	3.87 % 1.14 %
Yandex Mail	43797 4051	32829 2782	9172 1223	1796 46	74.96 % 68.67 %	20.94 % 30.19 %	4.10 % 1.14 %
GMX Mail	43606 4002	33752 2712	8273 1243	1581 47	77.40 % 67.77 %	18.97 % 31.06 %	3.63 % 1.17 %
Zoho Mail	44279 3898	34716 2817	7977 1038	1586 43	78.40 % 72.27 %	18.02 % 26.63 %	3.58 % 1.10 %
ProtonMail	43981 3953	34617 2797	7852 1112	1512 44	78.71 % 70.76 %	17.85 % 28.13 %	3.44 % 1.11 %
Custom Mail	43999 4154	35063 3064	7381 1049	1555 41	79.69 % 73.76 %	16.78 % 25.25 %	3.53 % 0.99 %
iCloud Mail	4800	3720	848	232	77.50 % %	17.67 % %	4.83 % %
Tuta	4703	3940	600	163	83.78 % %	12.76 % %	3.47 % %
Juno.com	4803	4090	568	145	85.16 % %	11.83 % %	3.02 % %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.