Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 40.838	355.143 28.449	92.663 11.943	18.151 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 69.66 %	19.89 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 3108	28259 2310	6151 763	1290 35	79.16 % 74.32 %	17.23 % 24.55 %	3.61 % 1.13 %
Elektronics	36123 3168	27703 2203	7066 930	1354 35	76.69 % 69.54 %	19.56 % 29.36 %	3.75 % 1.10 %
Entertainment	35412 3097	27028 2149	7016 920	1368 28	76.32 % 69.39 %	19.81 % 29.71 %	3.86 % 0.90 %
Cosmetics & Beauty	35681 3104	27171 2138	7112 928	1398 38	76.15 % 68.88 %	19.93 % 29.90 %	3.92 % 1.22 %
Food & Drink	35788 2988	28314 2221	6204 729	1270 38	79.12 % 74.33 %	17.34 % 24.40 %	3.55 % 1.27 %
Home & Garden	36065 3198	28615 2374	6197 790	1253 34	79.34 % 74.23 %	17.18 % 24.70 %	3.47 % 1.06 %
Finance	36096 3213	26290 2065	8250 1111	1556 37	72.83 % 64.27 %	22.86 % 34.58 %	4.31 % 1.15 %
Health	36349 3194	26802 2052	8087 1109	1460 33	73.74 % 64.25 %	22.25 % 34.72 %	4.02 % 1.03 %
Pets	35918 3075	28132 2277	6508 768	1278 30	78.32 % 74.05 %	18.12 % 24.98 %	3.56 % 0.98 %
Sport & Fitness	34992 3244	26369 2247	7199 961	1424 36	75.36 % 69.27 %	20.57 % 29.62 %	4.07 % 1.11 %
Job & Career	36277 3038	26839 2106	7810 898	1628 34	73.98 % 69.32 %	21.53 % 29.56 %	4.49 % 1.12 %
Dating	35782 3120	25694 1854	8567 1226	1521 40	71.81 % 59.42 %	23.94 % 39.29 %	4.25 % 1.28 %
Other	35774 3291	27927 2453	6496 810	1351 28	78.07 % 74.54 %	18.16 % 24.61 %	3.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 3918	32383 2512	10237 1366	1987 40	72.60 % 64.11 %	22.95 % 34.86 %	4.45 % 1.02 %
Outlook Mail	45135 4078	33065 2660	10152 1375	1918 43	73.26 % 65.23 %	22.49 % 33.72 %	4.25 % 1.05 %
Yahoo Mail	44944 4200	34098 2966	9049 1187	1797 47	75.87 % 70.62 %	20.13 % 28.26 %	4.00 % 1.12 %
AOL Mail	45127 4366	34170 3106	9156 1213	1801 47	75.72 % 71.14 %	20.29 % 27.78 %	3.99 % 1.08 %
Mail.com	45241 4218	34831 3033	8719 1137	1691 48	76.99 % 71.91 %	19.27 % 26.96 %	3.74 % 1.14 %
Yandex Mail	44855 4051	33284 2782	9681 1223	1890 46	74.20 % 68.67 %	21.58 % 30.19 %	4.21 % 1.14 %
GMX Mail	45126 4002	34733 2712	8859 1243	1534 47	76.97 % 67.77 %	19.63 % 31.06 %	3.40 % 1.17 %
Zoho Mail	44845 3898	34839 2817	8306 1038	1700 43	77.69 % 72.27 %	18.52 % 26.63 %	3.79 % 1.10 %
ProtonMail	44722 3953	34852 2797	8276 1112	1594 44	77.93 % 70.76 %	18.51 % 28.13 %	3.56 % 1.11 %
Custom Mail	44780 4154	35408 3064	7797 1049	1575 41	79.07 % 73.76 %	17.41 % 25.25 %	3.52 % 0.99 %
iCloud Mail	5589	4289	1023	277	76.74 % %	18.30 % %	4.96 % %
Tuta	5482	4574	719	189	83.44 % %	13.12 % %	3.45 % %
Juno.com	5504	4617	689	198	83.88 % %	12.52 % %	3.60 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.