Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 40.838	347.768 28.449	91.442 11.943	17.812 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 69.66 %	20.01 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 3108	27664 2310	6067 763	1254 35	79.07 % 74.32 %	17.34 % 24.55 %	3.58 % 1.13 %
Elektronics	35388 3168	27079 2203	6973 930	1336 35	76.52 % 69.54 %	19.70 % 29.36 %	3.78 % 1.10 %
Entertainment	34731 3097	26473 2149	6919 920	1339 28	76.22 % 69.39 %	19.92 % 29.71 %	3.86 % 0.90 %
Cosmetics & Beauty	34956 3104	26576 2138	7014 928	1366 38	76.03 % 68.88 %	20.07 % 29.90 %	3.91 % 1.22 %
Food & Drink	35094 2988	27727 2221	6120 729	1247 38	79.01 % 74.33 %	17.44 % 24.40 %	3.55 % 1.27 %
Home & Garden	35389 3198	28034 2374	6117 790	1238 34	79.22 % 74.23 %	17.29 % 24.70 %	3.50 % 1.06 %
Finance	35443 3213	25771 2065	8146 1111	1526 37	72.71 % 64.27 %	22.98 % 34.58 %	4.31 % 1.15 %
Health	35689 3194	26262 2052	7989 1109	1438 33	73.59 % 64.25 %	22.39 % 34.72 %	4.03 % 1.03 %
Pets	35216 3075	27549 2277	6419 768	1248 30	78.23 % 74.05 %	18.23 % 24.98 %	3.54 % 0.98 %
Sport & Fitness	34322 3244	25821 2247	7102 961	1399 36	75.23 % 69.27 %	20.69 % 29.62 %	4.08 % 1.11 %
Job & Career	35568 3038	26270 2106	7700 898	1598 34	73.86 % 69.32 %	21.65 % 29.56 %	4.49 % 1.12 %
Dating	35122 3120	25162 1854	8464 1226	1496 40	71.64 % 59.42 %	24.10 % 39.29 %	4.26 % 1.28 %
Other	35119 3291	27380 2453	6412 810	1327 28	77.96 % 74.54 %	18.26 % 24.61 %	3.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 3918	31836 2512	10105 1366	1940 40	72.55 % 64.11 %	23.03 % 34.86 %	4.42 % 1.02 %
Outlook Mail	44469 4078	32522 2660	10051 1375	1896 43	73.13 % 65.23 %	22.60 % 33.72 %	4.26 % 1.05 %
Yahoo Mail	44291 4200	33562 2966	8956 1187	1773 47	75.78 % 70.62 %	20.22 % 28.26 %	4.00 % 1.12 %
AOL Mail	44465 4366	33623 3106	9065 1213	1777 47	75.62 % 71.14 %	20.39 % 27.78 %	4.00 % 1.08 %
Mail.com	44536 4218	34241 3033	8623 1137	1672 48	76.88 % 71.91 %	19.36 % 26.96 %	3.75 % 1.14 %
Yandex Mail	44181 4051	32743 2782	9578 1223	1860 46	74.11 % 68.67 %	21.68 % 30.19 %	4.21 % 1.14 %
GMX Mail	44413 4002	34131 2712	8773 1243	1509 47	76.85 % 67.77 %	19.75 % 31.06 %	3.40 % 1.17 %
Zoho Mail	44161 3898	34257 2817	8224 1038	1680 43	77.57 % 72.27 %	18.62 % 26.63 %	3.80 % 1.10 %
ProtonMail	44023 3953	34251 2797	8195 1112	1577 44	77.80 % 70.76 %	18.62 % 28.13 %	3.58 % 1.11 %
Custom Mail	44082 4154	34814 3064	7718 1049	1550 41	78.98 % 73.76 %	17.51 % 25.25 %	3.52 % 0.99 %
iCloud Mail	4865	3726	898	241	76.59 % %	18.46 % %	4.95 % %
Tuta	4820	4015	640	165	83.30 % %	13.28 % %	3.42 % %
Juno.com	4835	4047	616	172	83.70 % %	12.74 % %	3.56 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.