Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 40.838	333.419 28.449	88.752 11.943	17.095 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 69.66 %	20.20 % 29.24 %	3.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3108	26519 2310	5880 763	1204 35	78.92 % 74.32 %	17.50 % 24.55 %	3.58 % 1.13 %
Elektronics	34087 3168	26011 2203	6791 930	1285 35	76.31 % 69.54 %	19.92 % 29.36 %	3.77 % 1.10 %
Entertainment	33356 3097	25365 2149	6709 920	1282 28	76.04 % 69.39 %	20.11 % 29.71 %	3.84 % 0.90 %
Cosmetics & Beauty	33565 3104	25450 2138	6805 928	1310 38	75.82 % 68.88 %	20.27 % 29.90 %	3.90 % 1.22 %
Food & Drink	33735 2988	26600 2221	5940 729	1195 38	78.85 % 74.33 %	17.61 % 24.40 %	3.54 % 1.27 %
Home & Garden	34029 3198	26913 2374	5938 790	1178 34	79.09 % 74.23 %	17.45 % 24.70 %	3.46 % 1.06 %
Finance	34003 3213	24647 2065	7889 1111	1467 37	72.48 % 64.27 %	23.20 % 34.58 %	4.31 % 1.15 %
Health	34316 3194	25157 2052	7770 1109	1389 33	73.31 % 64.25 %	22.64 % 34.72 %	4.05 % 1.03 %
Pets	33884 3075	26449 2277	6233 768	1202 30	78.06 % 74.05 %	18.40 % 24.98 %	3.55 % 0.98 %
Sport & Fitness	32992 3244	24767 2247	6889 961	1336 36	75.07 % 69.27 %	20.88 % 29.62 %	4.05 % 1.11 %
Job & Career	34201 3038	25217 2106	7465 898	1519 34	73.73 % 69.32 %	21.83 % 29.56 %	4.44 % 1.12 %
Dating	33728 3120	24063 1854	8223 1226	1442 40	71.34 % 59.42 %	24.38 % 39.29 %	4.28 % 1.28 %
Other	33767 3291	26261 2453	6220 810	1286 28	77.77 % 74.54 %	18.42 % 24.61 %	3.81 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3918	30864 2512	9849 1366	1873 40	72.47 % 64.11 %	23.13 % 34.86 %	4.40 % 1.02 %
Outlook Mail	43114 4078	31460 2660	9826 1375	1828 43	72.97 % 65.23 %	22.79 % 33.72 %	4.24 % 1.05 %
Yahoo Mail	42866 4200	32416 2966	8733 1187	1717 47	75.62 % 70.62 %	20.37 % 28.26 %	4.01 % 1.12 %
AOL Mail	43079 4366	32512 3106	8852 1213	1715 47	75.47 % 71.14 %	20.55 % 27.78 %	3.98 % 1.08 %
Mail.com	43174 4218	33131 3033	8423 1137	1620 48	76.74 % 71.91 %	19.51 % 26.96 %	3.75 % 1.14 %
Yandex Mail	42806 4051	31653 2782	9347 1223	1806 46	73.95 % 68.67 %	21.84 % 30.19 %	4.22 % 1.14 %
GMX Mail	43062 4002	32994 2712	8590 1243	1478 47	76.62 % 67.77 %	19.95 % 31.06 %	3.43 % 1.17 %
Zoho Mail	42823 3898	33158 2817	8040 1038	1625 43	77.43 % 72.27 %	18.77 % 26.63 %	3.79 % 1.10 %
ProtonMail	42664 3953	33118 2797	8018 1112	1528 44	77.63 % 70.76 %	18.79 % 28.13 %	3.58 % 1.11 %
Custom Mail	42719 4154	33655 3064	7552 1049	1512 41	78.78 % 73.76 %	17.68 % 25.25 %	3.54 % 0.99 %
iCloud Mail	3408	2616	627	165	76.76 % %	18.40 % %	4.84 % %
Tuta	3421	2865	448	108	83.75 % %	13.10 % %	3.16 % %
Juno.com	3544	2977	447	120	84.00 % %	12.61 % %	3.39 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.