Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 394.406	7.419 302.081	1.179 78.208	332 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 76.59 %	13.20 % 19.83 %	3.72 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 30362	527 24204	68 5178	22 980	85.41 % 79.72 %	11.02 % 17.05 %	3.57 % 3.23 %
Elektronics	707 30287	595 23385	87 5902	25 1000	84.16 % 77.21 %	12.31 % 19.49 %	3.54 % 3.30 %
Entertainment	677 30255	568 23092	88 6045	21 1118	83.90 % 76.32 %	13.00 % 19.98 %	3.10 % 3.70 %
Cosmetics & Beauty	743 30425	613 23232	97 6099	33 1094	82.50 % 76.36 %	13.06 % 20.05 %	4.44 % 3.60 %
Food & Drink	625 30373	545 24085	69 5283	11 1005	87.20 % 79.30 %	11.04 % 17.39 %	1.76 % 3.31 %
Home & Garden	714 30268	607 24131	81 5167	26 970	85.01 % 79.72 %	11.34 % 17.07 %	3.64 % 3.20 %
Finance	699 30282	564 22132	106 6922	29 1228	80.69 % 73.09 %	15.16 % 22.86 %	4.15 % 4.06 %
Health	703 30386	560 22511	106 6731	37 1144	79.66 % 74.08 %	15.08 % 22.15 %	5.26 % 3.76 %
Pets	671 30515	565 24072	83 5436	23 1007	84.20 % 78.89 %	12.37 % 17.81 %	3.43 % 3.30 %
Sport & Fitness	712 30484	585 23007	101 6312	26 1165	82.16 % 75.47 %	14.19 % 20.71 %	3.65 % 3.82 %
Job & Career	687 30364	563 22710	103 6456	21 1198	81.95 % 74.79 %	14.99 % 21.26 %	3.06 % 3.95 %
Dating	677 30301	545 21762	103 7322	29 1217	80.50 % 71.82 %	15.21 % 24.16 %	4.28 % 4.02 %
Other	698 30104	582 23758	87 5355	29 991	83.38 % 78.92 %	12.46 % 17.79 %	4.15 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 39282	522 28873	120 8892	39 1517	76.65 % 73.50 %	17.62 % 22.64 %	5.73 % 3.86 %
Outlook Mail	682 38997	557 28821	100 8633	25 1543	81.67 % 73.91 %	14.66 % 22.14 %	3.67 % 3.96 %
Yahoo Mail	743 40103	603 30633	101 8046	39 1424	81.16 % 76.39 %	13.59 % 20.06 %	5.25 % 3.55 %
AOL Mail	679 39425	569 30059	91 7908	19 1458	83.80 % 76.24 %	13.40 % 20.06 %	2.80 % 3.70 %
Mail.com	682 38624	563 30060	85 7211	34 1353	82.55 % 77.83 %	12.46 % 18.67 %	4.99 % 3.50 %
Yandex Mail	674 38821	550 29129	100 8168	24 1524	81.60 % 75.03 %	14.84 % 21.04 %	3.56 % 3.93 %
GMX Mail	677 39819	574 30627	79 7798	24 1394	84.79 % 76.92 %	11.67 % 19.58 %	3.55 % 3.50 %
Zoho Mail	717 40117	609 31303	84 7430	24 1384	84.94 % 78.03 %	11.72 % 18.52 %	3.35 % 3.45 %
ProtonMail	690 39371	590 30858	76 7262	24 1251	85.51 % 78.38 %	11.01 % 18.45 %	3.48 % 3.18 %
Custom Mail	636 39847	556 31718	69 6860	11 1269	87.42 % 79.60 %	10.85 % 17.22 %	1.73 % 3.18 %
iCloud Mail	716	569	122	25	79.47 % %	17.04 % %	3.49 % %
Tuta	689	584	80	25	84.76 % %	11.61 % %	3.63 % %
Juno.com	664	573	72	19	86.30 % %	10.84 % %	2.86 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.