Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 394.406	60.903 302.081	7.663 78.208	2.145 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 76.59 %	10.84 % 19.83 %	3.03 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 30362	4775 24204	467 5178	124 980	88.99 % 79.72 %	8.70 % 17.05 %	2.31 % 3.23 %
Elektronics	5513 30287	4825 23385	546 5902	142 1000	87.52 % 77.21 %	9.90 % 19.49 %	2.58 % 3.30 %
Entertainment	5474 30255	4714 23092	595 6045	165 1118	86.12 % 76.32 %	10.87 % 19.98 %	3.01 % 3.70 %
Cosmetics & Beauty	5483 30425	4703 23232	600 6099	180 1094	85.77 % 76.36 %	10.94 % 20.05 %	3.28 % 3.60 %
Food & Drink	5431 30373	4821 24085	481 5283	129 1005	88.77 % 79.30 %	8.86 % 17.39 %	2.38 % 3.31 %
Home & Garden	5531 30268	4903 24131	490 5167	138 970	88.65 % 79.72 %	8.86 % 17.07 %	2.50 % 3.20 %
Finance	5441 30282	4533 22132	710 6922	198 1228	83.31 % 73.09 %	13.05 % 22.86 %	3.64 % 4.06 %
Health	5394 30386	4563 22511	643 6731	188 1144	84.59 % 74.08 %	11.92 % 22.15 %	3.49 % 3.76 %
Pets	5401 30515	4707 24072	528 5436	166 1007	87.15 % 78.89 %	9.78 % 17.81 %	3.07 % 3.30 %
Sport & Fitness	5481 30484	4646 23007	660 6312	175 1165	84.77 % 75.47 %	12.04 % 20.71 %	3.19 % 3.82 %
Job & Career	5387 30364	4514 22710	698 6456	175 1198	83.79 % 74.79 %	12.96 % 21.26 %	3.25 % 3.95 %
Dating	5355 30301	4472 21762	691 7322	192 1217	83.51 % 71.82 %	12.90 % 24.16 %	3.59 % 4.02 %
Other	5454 30104	4727 23758	554 5355	173 991	86.67 % 78.92 %	10.16 % 17.79 %	3.17 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 39282	4434 28873	837 8892	238 1517	80.49 % 73.50 %	15.19 % 22.64 %	4.32 % 3.86 %
Outlook Mail	5392 38997	4570 28821	661 8633	161 1543	84.76 % 73.91 %	12.26 % 22.14 %	2.99 % 3.96 %
Yahoo Mail	5500 40103	4705 30633	621 8046	174 1424	85.55 % 76.39 %	11.29 % 20.06 %	3.16 % 3.55 %
AOL Mail	5323 39425	4562 30059	601 7908	160 1458	85.70 % 76.24 %	11.29 % 20.06 %	3.01 % 3.70 %
Mail.com	5465 38624	4730 30060	569 7211	166 1353	86.55 % 77.83 %	10.41 % 18.67 %	3.04 % 3.50 %
Yandex Mail	5401 38821	4542 29129	673 8168	186 1524	84.10 % 75.03 %	12.46 % 21.04 %	3.44 % 3.93 %
GMX Mail	5407 39819	4757 30627	500 7798	150 1394	87.98 % 76.92 %	9.25 % 19.58 %	2.77 % 3.50 %
Zoho Mail	5584 40117	4922 31303	515 7430	147 1384	88.14 % 78.03 %	9.22 % 18.52 %	2.63 % 3.45 %
ProtonMail	5388 39371	4781 30858	464 7262	143 1251	88.73 % 78.38 %	8.61 % 18.45 %	2.65 % 3.18 %
Custom Mail	5329 39847	4744 31718	461 6860	124 1269	89.02 % 79.60 %	8.65 % 17.22 %	2.33 % 3.18 %
iCloud Mail	5558	4547	802	209	81.81 % %	14.43 % %	3.76 % %
Tuta	5383	4747	492	144	88.19 % %	9.14 % %	2.68 % %
Juno.com	5472	4862	467	143	88.85 % %	8.53 % %	2.61 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.