Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 394.406	37.888 302.081	5.018 78.208	1.422 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 76.59 %	11.32 % 19.83 %	3.21 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 30362	2974 24204	308 5178	85 980	88.33 % 79.72 %	9.15 % 17.05 %	2.52 % 3.23 %
Elektronics	3485 30287	3026 23385	361 5902	98 1000	86.83 % 77.21 %	10.36 % 19.49 %	2.81 % 3.30 %
Entertainment	3424 30255	2918 23092	388 6045	118 1118	85.22 % 76.32 %	11.33 % 19.98 %	3.45 % 3.70 %
Cosmetics & Beauty	3469 30425	2956 23232	398 6099	115 1094	85.21 % 76.36 %	11.47 % 20.05 %	3.32 % 3.60 %
Food & Drink	3318 30373	2931 24085	305 5283	82 1005	88.34 % 79.30 %	9.19 % 17.39 %	2.47 % 3.31 %
Home & Garden	3457 30268	3035 24131	322 5167	100 970	87.79 % 79.72 %	9.31 % 17.07 %	2.89 % 3.20 %
Finance	3435 30282	2838 22132	468 6922	129 1228	82.62 % 73.09 %	13.62 % 22.86 %	3.76 % 4.06 %
Health	3419 30386	2870 22511	426 6731	123 1144	83.94 % 74.08 %	12.46 % 22.15 %	3.60 % 3.76 %
Pets	3333 30515	2878 24072	343 5436	112 1007	86.35 % 78.89 %	10.29 % 17.81 %	3.36 % 3.30 %
Sport & Fitness	3464 30484	2918 23007	435 6312	111 1165	84.24 % 75.47 %	12.56 % 20.71 %	3.20 % 3.82 %
Job & Career	3415 30364	2847 22710	456 6456	112 1198	83.37 % 74.79 %	13.35 % 21.26 %	3.28 % 3.95 %
Dating	3331 30301	2758 21762	448 7322	125 1217	82.80 % 71.82 %	13.45 % 24.16 %	3.75 % 4.02 %
Other	3411 30104	2939 23758	360 5355	112 991	86.16 % 78.92 %	10.55 % 17.79 %	3.28 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 39282	2784 28873	547 8892	166 1517	79.61 % 73.50 %	15.64 % 22.64 %	4.75 % 3.86 %
Outlook Mail	3327 38997	2787 28821	424 8633	116 1543	83.77 % 73.91 %	12.74 % 22.14 %	3.49 % 3.96 %
Yahoo Mail	3487 40103	2963 30633	406 8046	118 1424	84.97 % 76.39 %	11.64 % 20.06 %	3.38 % 3.55 %
AOL Mail	3283 39425	2790 30059	390 7908	103 1458	84.98 % 76.24 %	11.88 % 20.06 %	3.14 % 3.70 %
Mail.com	3482 38624	2979 30060	383 7211	120 1353	85.55 % 77.83 %	11.00 % 18.67 %	3.45 % 3.50 %
Yandex Mail	3405 38821	2837 29129	444 8168	124 1524	83.32 % 75.03 %	13.04 % 21.04 %	3.64 % 3.93 %
GMX Mail	3320 39819	2898 30627	322 7798	100 1394	87.29 % 76.92 %	9.70 % 19.58 %	3.01 % 3.50 %
Zoho Mail	3513 40117	3087 31303	337 7430	89 1384	87.87 % 78.03 %	9.59 % 18.52 %	2.53 % 3.45 %
ProtonMail	3388 39371	2988 30858	307 7262	93 1251	88.19 % 78.38 %	9.06 % 18.45 %	2.74 % 3.18 %
Custom Mail	3372 39847	2983 31718	307 6860	82 1269	88.46 % 79.60 %	9.10 % 17.22 %	2.43 % 3.18 %
iCloud Mail	3517	2862	527	128	81.38 % %	14.98 % %	3.64 % %
Tuta	3361	2943	320	98	87.56 % %	9.52 % %	2.92 % %
Juno.com	3376	2987	304	85	88.48 % %	9.00 % %	2.52 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.