Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 394.406	53.094 302.081	6.813 78.208	1.902 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 76.59 %	11.02 % 19.83 %	3.08 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 30362	4192 24204	419 5178	109 980	88.81 % 79.72 %	8.88 % 17.05 %	2.31 % 3.23 %
Elektronics	4776 30287	4171 23385	482 5902	123 1000	87.33 % 77.21 %	10.09 % 19.49 %	2.58 % 3.30 %
Entertainment	4756 30255	4077 23092	527 6045	152 1118	85.72 % 76.32 %	11.08 % 19.98 %	3.20 % 3.70 %
Cosmetics & Beauty	4777 30425	4088 23232	535 6099	154 1094	85.58 % 76.36 %	11.20 % 20.05 %	3.22 % 3.60 %
Food & Drink	4706 30373	4169 24085	421 5283	116 1005	88.59 % 79.30 %	8.95 % 17.39 %	2.46 % 3.31 %
Home & Garden	4845 30268	4282 24131	438 5167	125 970	88.38 % 79.72 %	9.04 % 17.07 %	2.58 % 3.20 %
Finance	4786 30282	3975 22132	635 6922	176 1228	83.05 % 73.09 %	13.27 % 22.86 %	3.68 % 4.06 %
Health	4729 30386	3993 22511	571 6731	165 1144	84.44 % 74.08 %	12.07 % 22.15 %	3.49 % 3.76 %
Pets	4720 30515	4094 24072	471 5436	155 1007	86.74 % 78.89 %	9.98 % 17.81 %	3.28 % 3.30 %
Sport & Fitness	4840 30484	4094 23007	592 6312	154 1165	84.59 % 75.47 %	12.23 % 20.71 %	3.18 % 3.82 %
Job & Career	4734 30364	3959 22710	620 6456	155 1198	83.63 % 74.79 %	13.10 % 21.26 %	3.27 % 3.95 %
Dating	4657 30301	3875 21762	613 7322	169 1217	83.21 % 71.82 %	13.16 % 24.16 %	3.63 % 4.02 %
Other	4763 30104	4125 23758	489 5355	149 991	86.61 % 78.92 %	10.27 % 17.79 %	3.13 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 39282	3870 28873	742 8892	214 1517	80.19 % 73.50 %	15.38 % 22.64 %	4.43 % 3.86 %
Outlook Mail	4719 38997	3990 28821	586 8633	143 1543	84.55 % 73.91 %	12.42 % 22.14 %	3.03 % 3.96 %
Yahoo Mail	4812 40103	4106 30633	550 8046	156 1424	85.33 % 76.39 %	11.43 % 20.06 %	3.24 % 3.55 %
AOL Mail	4619 39425	3947 30059	531 7908	141 1458	85.45 % 76.24 %	11.50 % 20.06 %	3.05 % 3.70 %
Mail.com	4838 38624	4174 30060	514 7211	150 1353	86.28 % 77.83 %	10.62 % 18.67 %	3.10 % 3.50 %
Yandex Mail	4778 38821	4004 29129	605 8168	169 1524	83.80 % 75.03 %	12.66 % 21.04 %	3.54 % 3.93 %
GMX Mail	4720 39819	4138 30627	446 7798	136 1394	87.67 % 76.92 %	9.45 % 19.58 %	2.88 % 3.50 %
Zoho Mail	4852 40117	4271 31303	455 7430	126 1384	88.03 % 78.03 %	9.38 % 18.52 %	2.60 % 3.45 %
ProtonMail	4705 39371	4161 30858	414 7262	130 1251	88.44 % 78.38 %	8.80 % 18.45 %	2.76 % 3.18 %
Custom Mail	4642 39847	4125 31718	410 6860	107 1269	88.86 % 79.60 %	8.83 % 17.22 %	2.31 % 3.18 %
iCloud Mail	4873	3982	710	181	81.72 % %	14.57 % %	3.71 % %
Tuta	4698	4132	438	128	87.95 % %	9.32 % %	2.72 % %
Juno.com	4727	4194	412	121	88.72 % %	8.72 % %	2.56 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.