ActiveCampaign and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
388.241
|
313.747
290.813
|
63.420
83.298
|
10.013
14.130
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
74.91 %
|
16.38 %
21.46 %
|
2.59 %
3.64 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
30351
|
24413
23612
|
3888
5726
|
663
1013
|
84.29 %
77.80 %
|
13.42 %
18.87 %
|
2.29 %
3.34 %
|
Elektronics |
29867
29910
|
24436
22534
|
4699
6299
|
732
1077
|
81.82 %
75.34 %
|
15.73 %
21.06 %
|
2.45 %
3.60 %
|
Entertainment |
29227
30335
|
23630
22650
|
4836
6612
|
761
1073
|
80.85 %
74.67 %
|
16.55 %
21.80 %
|
2.60 %
3.54 %
|
Cosmetics & Beauty |
29659
29461
|
23976
22050
|
4892
6298
|
791
1113
|
80.84 %
74.84 %
|
16.49 %
21.38 %
|
2.67 %
3.78 %
|
Food & Drink |
29290
29766
|
24664
23156
|
3958
5597
|
668
1013
|
84.21 %
77.79 %
|
13.51 %
18.80 %
|
2.28 %
3.40 %
|
Home & Garden |
30178
29770
|
25336
23207
|
4186
5591
|
656
972
|
83.96 %
77.95 %
|
13.87 %
18.78 %
|
2.17 %
3.27 %
|
Finance |
29982
29766
|
23283
21380
|
5831
7285
|
868
1101
|
77.66 %
71.83 %
|
19.45 %
24.47 %
|
2.90 %
3.70 %
|
Health |
29828
29737
|
23435
21526
|
5594
7075
|
799
1136
|
78.57 %
72.39 %
|
18.75 %
23.79 %
|
2.68 %
3.82 %
|
Pets |
30176
29882
|
25117
23007
|
4339
5793
|
720
1082
|
83.24 %
76.99 %
|
14.38 %
19.39 %
|
2.39 %
3.62 %
|
Sport & Fitness |
29823
29628
|
23800
21867
|
5195
6565
|
828
1196
|
79.80 %
73.81 %
|
17.42 %
22.16 %
|
2.78 %
4.04 %
|
Job & Career |
30389
29609
|
24000
21654
|
5485
6809
|
904
1146
|
78.98 %
73.13 %
|
18.05 %
23.00 %
|
2.97 %
3.87 %
|
Dating |
29614
29874
|
22575
20955
|
6162
7702
|
877
1217
|
76.23 %
70.14 %
|
20.81 %
25.78 %
|
2.96 %
4.07 %
|
Other |
30183
30152
|
25082
23215
|
4355
5946
|
746
991
|
83.10 %
76.99 %
|
14.43 %
19.72 %
|
2.47 %
3.29 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
39606
|
30439
28391
|
7590
9716
|
1153
1499
|
77.69 %
71.68 %
|
19.37 %
24.53 %
|
2.94 %
3.78 %
|
Outlook Mail |
38568
38921
|
30186
28160
|
7321
9225
|
1061
1536
|
78.27 %
72.35 %
|
18.98 %
23.70 %
|
2.75 %
3.95 %
|
Yahoo Mail |
38296
38768
|
31008
29010
|
6246
8350
|
1042
1408
|
80.97 %
74.83 %
|
16.31 %
21.54 %
|
2.72 %
3.63 %
|
AOL Mail |
38815
38609
|
31313
28779
|
6438
8337
|
1064
1493
|
80.67 %
74.54 %
|
16.59 %
21.59 %
|
2.74 %
3.87 %
|
Mail.com |
38866
38682
|
31857
29379
|
6020
7922
|
989
1381
|
81.97 %
75.95 %
|
15.49 %
20.48 %
|
2.54 %
3.57 %
|
Yandex Mail |
38646
39015
|
30713
28569
|
6830
8935
|
1103
1511
|
79.47 %
73.23 %
|
17.67 %
22.90 %
|
2.85 %
3.87 %
|
GMX Mail |
38317
38772
|
31313
29243
|
6125
8163
|
879
1366
|
81.72 %
75.42 %
|
15.99 %
21.05 %
|
2.29 %
3.52 %
|
Zoho Mail |
39204
38637
|
32437
29697
|
5846
7648
|
921
1292
|
82.74 %
76.86 %
|
14.91 %
19.79 %
|
2.35 %
3.34 %
|
ProtonMail |
38910
38480
|
32218
29514
|
5766
7660
|
926
1306
|
82.80 %
76.70 %
|
14.82 %
19.91 %
|
2.38 %
3.39 %
|
Custom Mail |
38376
38751
|
32263
30071
|
5238
7342
|
875
1338
|
84.07 %
77.60 %
|
13.65 %
18.95 %
|
2.28 %
3.45 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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