ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.266
|
313.747
301.262
|
63.420
72.313
|
10.013
12.691
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
77.99 %
|
16.38 %
18.72 %
|
2.59 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
30097
|
24413
24412
|
3888
4810
|
663
875
|
84.29 %
81.11 %
|
13.42 %
15.98 %
|
2.29 %
2.91 %
|
Elektronics |
29867
29372
|
24436
23116
|
4699
5358
|
732
898
|
81.82 %
78.70 %
|
15.73 %
18.24 %
|
2.45 %
3.06 %
|
Entertainment |
29227
29327
|
23630
22865
|
4836
5484
|
761
978
|
80.85 %
77.97 %
|
16.55 %
18.70 %
|
2.60 %
3.33 %
|
Cosmetics & Beauty |
29659
29807
|
23976
23167
|
4892
5647
|
791
993
|
80.84 %
77.72 %
|
16.49 %
18.95 %
|
2.67 %
3.33 %
|
Food & Drink |
29290
29395
|
24664
23821
|
3958
4712
|
668
862
|
84.21 %
81.04 %
|
13.51 %
16.03 %
|
2.28 %
2.93 %
|
Home & Garden |
30178
29924
|
25336
24240
|
4186
4774
|
656
910
|
83.96 %
81.01 %
|
13.87 %
15.95 %
|
2.17 %
3.04 %
|
Finance |
29982
29668
|
23283
22129
|
5831
6422
|
868
1117
|
77.66 %
74.59 %
|
19.45 %
21.65 %
|
2.90 %
3.76 %
|
Health |
29828
30230
|
23435
22730
|
5594
6432
|
799
1068
|
78.57 %
75.19 %
|
18.75 %
21.28 %
|
2.68 %
3.53 %
|
Pets |
30176
29536
|
25117
23732
|
4339
4897
|
720
907
|
83.24 %
80.35 %
|
14.38 %
16.58 %
|
2.39 %
3.07 %
|
Sport & Fitness |
29823
29293
|
23800
22573
|
5195
5729
|
828
991
|
79.80 %
77.06 %
|
17.42 %
19.56 %
|
2.78 %
3.38 %
|
Job & Career |
30389
30124
|
24000
22956
|
5485
6079
|
904
1089
|
78.98 %
76.21 %
|
18.05 %
20.18 %
|
2.97 %
3.62 %
|
Dating |
29614
29848
|
22575
21762
|
6162
7027
|
877
1059
|
76.23 %
72.91 %
|
20.81 %
23.54 %
|
2.96 %
3.55 %
|
Other |
30183
29645
|
25082
23759
|
4355
4942
|
746
944
|
83.10 %
80.15 %
|
14.43 %
16.67 %
|
2.47 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38680
|
30439
28895
|
7590
8375
|
1153
1410
|
77.69 %
74.70 %
|
19.37 %
21.65 %
|
2.94 %
3.65 %
|
Outlook Mail |
38568
39426
|
30186
29691
|
7321
8292
|
1061
1443
|
78.27 %
75.31 %
|
18.98 %
21.03 %
|
2.75 %
3.66 %
|
Yahoo Mail |
38296
38810
|
31008
30200
|
6246
7321
|
1042
1289
|
80.97 %
77.81 %
|
16.31 %
18.86 %
|
2.72 %
3.32 %
|
AOL Mail |
38815
38770
|
31313
30128
|
6438
7318
|
1064
1324
|
80.67 %
77.71 %
|
16.59 %
18.88 %
|
2.74 %
3.42 %
|
Mail.com |
38866
38391
|
31857
30276
|
6020
6823
|
989
1292
|
81.97 %
78.86 %
|
15.49 %
17.77 %
|
2.54 %
3.37 %
|
Yandex Mail |
38646
38756
|
30713
29584
|
6830
7795
|
1103
1377
|
79.47 %
76.33 %
|
17.67 %
20.11 %
|
2.85 %
3.55 %
|
GMX Mail |
38317
38548
|
31313
30340
|
6125
7042
|
879
1166
|
81.72 %
78.71 %
|
15.99 %
18.27 %
|
2.29 %
3.02 %
|
Zoho Mail |
39204
38708
|
32437
30849
|
5846
6703
|
921
1156
|
82.74 %
79.70 %
|
14.91 %
17.32 %
|
2.35 %
2.99 %
|
ProtonMail |
38910
38175
|
32218
30507
|
5766
6539
|
926
1129
|
82.80 %
79.91 %
|
14.82 %
17.13 %
|
2.38 %
2.96 %
|
Custom Mail |
38376
38002
|
32263
30792
|
5238
6105
|
875
1105
|
84.07 %
81.03 %
|
13.65 %
16.06 %
|
2.28 %
2.91 %
|
Compare ActiveCampaign with other providers
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