ActiveCampaign and GetResponse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
387.037
|
313.747
320.624
|
63.420
56.226
|
10.013
10.187
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
82.84 %
|
16.38 %
14.53 %
|
2.59 %
2.63 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29934
|
24413
25712
|
3888
3540
|
663
682
|
84.29 %
85.90 %
|
13.42 %
11.83 %
|
2.29 %
2.28 %
|
Elektronics |
29867
30078
|
24436
25121
|
4699
4196
|
732
761
|
81.82 %
83.52 %
|
15.73 %
13.95 %
|
2.45 %
2.53 %
|
Entertainment |
29227
29080
|
23630
24046
|
4836
4222
|
761
812
|
80.85 %
82.69 %
|
16.55 %
14.52 %
|
2.60 %
2.79 %
|
Cosmetics & Beauty |
29659
30175
|
23976
24944
|
4892
4461
|
791
770
|
80.84 %
82.66 %
|
16.49 %
14.78 %
|
2.67 %
2.55 %
|
Food & Drink |
29290
29690
|
24664
25506
|
3958
3521
|
668
663
|
84.21 %
85.91 %
|
13.51 %
11.86 %
|
2.28 %
2.23 %
|
Home & Garden |
30178
29267
|
25336
25212
|
4186
3423
|
656
632
|
83.96 %
86.14 %
|
13.87 %
11.70 %
|
2.17 %
2.16 %
|
Finance |
29982
29967
|
23283
23760
|
5831
5284
|
868
923
|
77.66 %
79.29 %
|
19.45 %
17.63 %
|
2.90 %
3.08 %
|
Health |
29828
30211
|
23435
24256
|
5594
5136
|
799
819
|
78.57 %
80.29 %
|
18.75 %
17.00 %
|
2.68 %
2.71 %
|
Pets |
30176
29473
|
25117
25084
|
4339
3646
|
720
743
|
83.24 %
85.11 %
|
14.38 %
12.37 %
|
2.39 %
2.52 %
|
Sport & Fitness |
29823
29425
|
23800
24129
|
5195
4487
|
828
809
|
79.80 %
82.00 %
|
17.42 %
15.25 %
|
2.78 %
2.75 %
|
Job & Career |
30389
29979
|
24000
24201
|
5485
4828
|
904
950
|
78.98 %
80.73 %
|
18.05 %
16.10 %
|
2.97 %
3.17 %
|
Dating |
29614
30036
|
22575
23397
|
6162
5735
|
877
904
|
76.23 %
77.90 %
|
20.81 %
19.09 %
|
2.96 %
3.01 %
|
Other |
30183
29722
|
25082
25256
|
4355
3747
|
746
719
|
83.10 %
84.97 %
|
14.43 %
12.61 %
|
2.47 %
2.42 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38931
|
30439
31005
|
7590
6763
|
1153
1163
|
77.69 %
79.64 %
|
19.37 %
17.37 %
|
2.94 %
2.99 %
|
Outlook Mail |
38568
38203
|
30186
30659
|
7321
6438
|
1061
1106
|
78.27 %
80.25 %
|
18.98 %
16.85 %
|
2.75 %
2.90 %
|
Yahoo Mail |
38296
38696
|
31008
31949
|
6246
5692
|
1042
1055
|
80.97 %
82.56 %
|
16.31 %
14.71 %
|
2.72 %
2.73 %
|
AOL Mail |
38815
38848
|
31313
32051
|
6438
5719
|
1064
1078
|
80.67 %
82.50 %
|
16.59 %
14.72 %
|
2.74 %
2.77 %
|
Mail.com |
38866
38629
|
31857
32372
|
6020
5261
|
989
996
|
81.97 %
83.80 %
|
15.49 %
13.62 %
|
2.54 %
2.58 %
|
Yandex Mail |
38646
38535
|
30713
31265
|
6830
6148
|
1103
1122
|
79.47 %
81.13 %
|
17.67 %
15.95 %
|
2.85 %
2.91 %
|
GMX Mail |
38317
38866
|
31313
32375
|
6125
5548
|
879
943
|
81.72 %
83.30 %
|
15.99 %
14.27 %
|
2.29 %
2.43 %
|
Zoho Mail |
39204
38842
|
32437
32927
|
5846
4966
|
921
949
|
82.74 %
84.77 %
|
14.91 %
12.79 %
|
2.35 %
2.44 %
|
ProtonMail |
38910
38864
|
32218
32905
|
5766
5080
|
926
879
|
82.80 %
84.67 %
|
14.82 %
13.07 %
|
2.38 %
2.26 %
|
Custom Mail |
38376
38623
|
32263
33116
|
5238
4611
|
875
896
|
84.07 %
85.74 %
|
13.65 %
11.94 %
|
2.28 %
2.32 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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