ActiveCampaign and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
388.067
|
313.747
303.278
|
63.420
73.033
|
10.013
11.756
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
78.15 %
|
16.38 %
18.82 %
|
2.59 %
3.03 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29885
|
24413
24320
|
3888
4778
|
663
787
|
84.29 %
81.38 %
|
13.42 %
15.99 %
|
2.29 %
2.63 %
|
Elektronics |
29867
30094
|
24436
23718
|
4699
5529
|
732
847
|
81.82 %
78.81 %
|
15.73 %
18.37 %
|
2.45 %
2.81 %
|
Entertainment |
29227
29837
|
23630
23221
|
4836
5645
|
761
971
|
80.85 %
77.83 %
|
16.55 %
18.92 %
|
2.60 %
3.25 %
|
Cosmetics & Beauty |
29659
30111
|
23976
23476
|
4892
5713
|
791
922
|
80.84 %
77.96 %
|
16.49 %
18.97 %
|
2.67 %
3.06 %
|
Food & Drink |
29290
29681
|
24664
24093
|
3958
4755
|
668
833
|
84.21 %
81.17 %
|
13.51 %
16.02 %
|
2.28 %
2.81 %
|
Home & Garden |
30178
29947
|
25336
24356
|
4186
4776
|
656
815
|
83.96 %
81.33 %
|
13.87 %
15.95 %
|
2.17 %
2.72 %
|
Finance |
29982
29933
|
23283
22388
|
5831
6557
|
868
988
|
77.66 %
74.79 %
|
19.45 %
21.91 %
|
2.90 %
3.30 %
|
Health |
29828
29497
|
23435
22345
|
5594
6205
|
799
947
|
78.57 %
75.75 %
|
18.75 %
21.04 %
|
2.68 %
3.21 %
|
Pets |
30176
29949
|
25117
24002
|
4339
5087
|
720
860
|
83.24 %
80.14 %
|
14.38 %
16.99 %
|
2.39 %
2.87 %
|
Sport & Fitness |
29823
29926
|
23800
23074
|
5195
5907
|
828
945
|
79.80 %
77.10 %
|
17.42 %
19.74 %
|
2.78 %
3.16 %
|
Job & Career |
30389
29513
|
24000
22530
|
5485
5957
|
904
1026
|
78.98 %
76.34 %
|
18.05 %
20.18 %
|
2.97 %
3.48 %
|
Dating |
29614
29943
|
22575
21836
|
6162
7120
|
877
987
|
76.23 %
72.93 %
|
20.81 %
23.78 %
|
2.96 %
3.30 %
|
Other |
30183
29751
|
25082
23919
|
4355
5004
|
746
828
|
83.10 %
80.40 %
|
14.43 %
16.82 %
|
2.47 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
39164
|
30439
29216
|
7590
8619
|
1153
1329
|
77.69 %
74.60 %
|
19.37 %
22.01 %
|
2.94 %
3.39 %
|
Outlook Mail |
38568
39137
|
30186
29444
|
7321
8343
|
1061
1350
|
78.27 %
75.23 %
|
18.98 %
21.32 %
|
2.75 %
3.45 %
|
Yahoo Mail |
38296
38845
|
31008
30285
|
6246
7348
|
1042
1212
|
80.97 %
77.96 %
|
16.31 %
18.92 %
|
2.72 %
3.12 %
|
AOL Mail |
38815
38494
|
31313
30058
|
6438
7272
|
1064
1164
|
80.67 %
78.08 %
|
16.59 %
18.89 %
|
2.74 %
3.02 %
|
Mail.com |
38866
38846
|
31857
30754
|
6020
6950
|
989
1142
|
81.97 %
79.17 %
|
15.49 %
17.89 %
|
2.54 %
2.94 %
|
Yandex Mail |
38646
39145
|
30713
29904
|
6830
7952
|
1103
1289
|
79.47 %
76.39 %
|
17.67 %
20.31 %
|
2.85 %
3.29 %
|
GMX Mail |
38317
39067
|
31313
30704
|
6125
7254
|
879
1109
|
81.72 %
78.59 %
|
15.99 %
18.57 %
|
2.29 %
2.84 %
|
Zoho Mail |
39204
38377
|
32437
30728
|
5846
6555
|
921
1094
|
82.74 %
80.07 %
|
14.91 %
17.08 %
|
2.35 %
2.85 %
|
ProtonMail |
38910
38585
|
32218
30992
|
5766
6579
|
926
1014
|
82.80 %
80.32 %
|
14.82 %
17.05 %
|
2.38 %
2.63 %
|
Custom Mail |
38376
38407
|
32263
31193
|
5238
6161
|
875
1053
|
84.07 %
81.22 %
|
13.65 %
16.04 %
|
2.28 %
2.74 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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