ActiveCampaign and Mailify Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.332
|
313.747
297.267
|
63.420
76.020
|
10.013
13.045
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
76.95 %
|
16.38 %
19.68 %
|
2.59 %
3.38 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29172
|
24413
23348
|
3888
4963
|
663
861
|
84.29 %
80.04 %
|
13.42 %
17.01 %
|
2.29 %
2.95 %
|
Elektronics |
29867
30202
|
24436
23500
|
4699
5792
|
732
910
|
81.82 %
77.81 %
|
15.73 %
19.18 %
|
2.45 %
3.01 %
|
Entertainment |
29227
29600
|
23630
22762
|
4836
5818
|
761
1020
|
80.85 %
76.90 %
|
16.55 %
19.66 %
|
2.60 %
3.45 %
|
Cosmetics & Beauty |
29659
29988
|
23976
23098
|
4892
5932
|
791
958
|
80.84 %
77.02 %
|
16.49 %
19.78 %
|
2.67 %
3.19 %
|
Food & Drink |
29290
29959
|
24664
23986
|
3958
5064
|
668
909
|
84.21 %
80.06 %
|
13.51 %
16.90 %
|
2.28 %
3.03 %
|
Home & Garden |
30178
29709
|
25336
23764
|
4186
5050
|
656
895
|
83.96 %
79.99 %
|
13.87 %
17.00 %
|
2.17 %
3.01 %
|
Finance |
29982
29819
|
23283
21879
|
5831
6813
|
868
1127
|
77.66 %
73.37 %
|
19.45 %
22.85 %
|
2.90 %
3.78 %
|
Health |
29828
29410
|
23435
21943
|
5594
6410
|
799
1057
|
78.57 %
74.61 %
|
18.75 %
21.80 %
|
2.68 %
3.59 %
|
Pets |
30176
29811
|
25117
23523
|
4339
5288
|
720
1000
|
83.24 %
78.91 %
|
14.38 %
17.74 %
|
2.39 %
3.35 %
|
Sport & Fitness |
29823
29261
|
23800
22267
|
5195
5987
|
828
1007
|
79.80 %
76.10 %
|
17.42 %
20.46 %
|
2.78 %
3.44 %
|
Job & Career |
30389
29877
|
24000
22332
|
5485
6385
|
904
1160
|
78.98 %
74.75 %
|
18.05 %
21.37 %
|
2.97 %
3.88 %
|
Dating |
29614
29878
|
22575
21453
|
6162
7273
|
877
1152
|
76.23 %
71.80 %
|
20.81 %
24.34 %
|
2.96 %
3.86 %
|
Other |
30183
29646
|
25082
23412
|
4355
5245
|
746
989
|
83.10 %
78.97 %
|
14.43 %
17.69 %
|
2.47 %
3.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
39140
|
30439
28816
|
7590
8887
|
1153
1437
|
77.69 %
73.62 %
|
19.37 %
22.71 %
|
2.94 %
3.67 %
|
Outlook Mail |
38568
38561
|
30186
28604
|
7321
8484
|
1061
1473
|
78.27 %
74.18 %
|
18.98 %
22.00 %
|
2.75 %
3.82 %
|
Yahoo Mail |
38296
39057
|
31008
29972
|
6246
7754
|
1042
1331
|
80.97 %
76.74 %
|
16.31 %
19.85 %
|
2.72 %
3.41 %
|
AOL Mail |
38815
38795
|
31313
29718
|
6438
7679
|
1064
1398
|
80.67 %
76.60 %
|
16.59 %
19.79 %
|
2.74 %
3.60 %
|
Mail.com |
38866
38478
|
31857
29931
|
6020
7225
|
989
1322
|
81.97 %
77.79 %
|
15.49 %
18.78 %
|
2.54 %
3.44 %
|
Yandex Mail |
38646
38004
|
30713
28609
|
6830
7996
|
1103
1399
|
79.47 %
75.28 %
|
17.67 %
21.04 %
|
2.85 %
3.68 %
|
GMX Mail |
38317
38346
|
31313
29817
|
6125
7337
|
879
1192
|
81.72 %
77.76 %
|
15.99 %
19.13 %
|
2.29 %
3.11 %
|
Zoho Mail |
39204
38350
|
32437
30246
|
5846
6937
|
921
1167
|
82.74 %
78.87 %
|
14.91 %
18.09 %
|
2.35 %
3.04 %
|
ProtonMail |
38910
39222
|
32218
30866
|
5766
7179
|
926
1177
|
82.80 %
78.70 %
|
14.82 %
18.30 %
|
2.38 %
3.00 %
|
Custom Mail |
38376
38379
|
32263
30688
|
5238
6542
|
875
1149
|
84.07 %
79.96 %
|
13.65 %
17.05 %
|
2.28 %
2.99 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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