ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
385.773
|
313.747
292.816
|
63.420
78.855
|
10.013
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
75.90 %
|
16.38 %
20.44 %
|
2.59 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29815
|
24413
23508
|
3888
5322
|
663
985
|
84.29 %
78.85 %
|
13.42 %
17.85 %
|
2.29 %
3.30 %
|
Elektronics |
29867
29779
|
24436
22860
|
4699
5888
|
732
1031
|
81.82 %
76.77 %
|
15.73 %
19.77 %
|
2.45 %
3.46 %
|
Entertainment |
29227
29386
|
23630
22186
|
4836
6063
|
761
1137
|
80.85 %
75.50 %
|
16.55 %
20.63 %
|
2.60 %
3.87 %
|
Cosmetics & Beauty |
29659
29712
|
23976
22497
|
4892
6118
|
791
1097
|
80.84 %
75.72 %
|
16.49 %
20.59 %
|
2.67 %
3.69 %
|
Food & Drink |
29290
29806
|
24664
23564
|
3958
5287
|
668
955
|
84.21 %
79.06 %
|
13.51 %
17.74 %
|
2.28 %
3.20 %
|
Home & Garden |
30178
30068
|
25336
23722
|
4186
5384
|
656
962
|
83.96 %
78.89 %
|
13.87 %
17.91 %
|
2.17 %
3.20 %
|
Finance |
29982
29618
|
23283
21514
|
5831
6917
|
868
1187
|
77.66 %
72.64 %
|
19.45 %
23.35 %
|
2.90 %
4.01 %
|
Health |
29828
29837
|
23435
21902
|
5594
6811
|
799
1124
|
78.57 %
73.41 %
|
18.75 %
22.83 %
|
2.68 %
3.77 %
|
Pets |
30176
28948
|
25117
22668
|
4339
5255
|
720
1025
|
83.24 %
78.31 %
|
14.38 %
18.15 %
|
2.39 %
3.54 %
|
Sport & Fitness |
29823
29122
|
23800
21863
|
5195
6141
|
828
1118
|
79.80 %
75.07 %
|
17.42 %
21.09 %
|
2.78 %
3.84 %
|
Job & Career |
30389
29451
|
24000
21804
|
5485
6423
|
904
1224
|
78.98 %
74.03 %
|
18.05 %
21.81 %
|
2.97 %
4.16 %
|
Dating |
29614
30602
|
22575
21599
|
6162
7766
|
877
1237
|
76.23 %
70.58 %
|
20.81 %
25.38 %
|
2.96 %
4.04 %
|
Other |
30183
29629
|
25082
23129
|
4355
5480
|
746
1020
|
83.10 %
78.06 %
|
14.43 %
18.50 %
|
2.47 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38624
|
30439
28008
|
7590
9043
|
1153
1573
|
77.69 %
72.51 %
|
19.37 %
23.41 %
|
2.94 %
4.07 %
|
Outlook Mail |
38568
38234
|
30186
28091
|
7321
8614
|
1061
1529
|
78.27 %
73.47 %
|
18.98 %
22.53 %
|
2.75 %
4.00 %
|
Yahoo Mail |
38296
38641
|
31008
29221
|
6246
7965
|
1042
1455
|
80.97 %
75.62 %
|
16.31 %
20.61 %
|
2.72 %
3.77 %
|
AOL Mail |
38815
38894
|
31313
29386
|
6438
8058
|
1064
1450
|
80.67 %
75.55 %
|
16.59 %
20.72 %
|
2.74 %
3.73 %
|
Mail.com |
38866
38764
|
31857
29679
|
6020
7670
|
989
1415
|
81.97 %
76.56 %
|
15.49 %
19.79 %
|
2.54 %
3.65 %
|
Yandex Mail |
38646
38663
|
30713
28741
|
6830
8450
|
1103
1472
|
79.47 %
74.34 %
|
17.67 %
21.86 %
|
2.85 %
3.81 %
|
GMX Mail |
38317
38593
|
31313
29585
|
6125
7679
|
879
1329
|
81.72 %
76.66 %
|
15.99 %
19.90 %
|
2.29 %
3.44 %
|
Zoho Mail |
39204
38866
|
32437
30072
|
5846
7484
|
921
1310
|
82.74 %
77.37 %
|
14.91 %
19.26 %
|
2.35 %
3.37 %
|
ProtonMail |
38910
38052
|
32218
29620
|
5766
7140
|
926
1292
|
82.80 %
77.84 %
|
14.82 %
18.76 %
|
2.38 %
3.40 %
|
Custom Mail |
38376
38442
|
32263
30413
|
5238
6752
|
875
1277
|
84.07 %
79.11 %
|
13.65 %
17.56 %
|
2.28 %
3.32 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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