ActiveCampaign and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
40.838
|
313.747
28.449
|
63.420
11.943
|
10.013
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
69.66 %
|
16.38 %
29.24 %
|
2.59 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
3108
|
24413
2310
|
3888
763
|
663
35
|
84.29 %
74.32 %
|
13.42 %
24.55 %
|
2.29 %
1.13 %
|
Elektronics |
29867
3168
|
24436
2203
|
4699
930
|
732
35
|
81.82 %
69.54 %
|
15.73 %
29.36 %
|
2.45 %
1.10 %
|
Entertainment |
29227
3097
|
23630
2149
|
4836
920
|
761
28
|
80.85 %
69.39 %
|
16.55 %
29.71 %
|
2.60 %
0.90 %
|
Cosmetics & Beauty |
29659
3104
|
23976
2138
|
4892
928
|
791
38
|
80.84 %
68.88 %
|
16.49 %
29.90 %
|
2.67 %
1.22 %
|
Food & Drink |
29290
2988
|
24664
2221
|
3958
729
|
668
38
|
84.21 %
74.33 %
|
13.51 %
24.40 %
|
2.28 %
1.27 %
|
Home & Garden |
30178
3198
|
25336
2374
|
4186
790
|
656
34
|
83.96 %
74.23 %
|
13.87 %
24.70 %
|
2.17 %
1.06 %
|
Finance |
29982
3213
|
23283
2065
|
5831
1111
|
868
37
|
77.66 %
64.27 %
|
19.45 %
34.58 %
|
2.90 %
1.15 %
|
Health |
29828
3194
|
23435
2052
|
5594
1109
|
799
33
|
78.57 %
64.25 %
|
18.75 %
34.72 %
|
2.68 %
1.03 %
|
Pets |
30176
3075
|
25117
2277
|
4339
768
|
720
30
|
83.24 %
74.05 %
|
14.38 %
24.98 %
|
2.39 %
0.98 %
|
Sport & Fitness |
29823
3244
|
23800
2247
|
5195
961
|
828
36
|
79.80 %
69.27 %
|
17.42 %
29.62 %
|
2.78 %
1.11 %
|
Job & Career |
30389
3038
|
24000
2106
|
5485
898
|
904
34
|
78.98 %
69.32 %
|
18.05 %
29.56 %
|
2.97 %
1.12 %
|
Dating |
29614
3120
|
22575
1854
|
6162
1226
|
877
40
|
76.23 %
59.42 %
|
20.81 %
39.29 %
|
2.96 %
1.28 %
|
Other |
30183
3291
|
25082
2453
|
4355
810
|
746
28
|
83.10 %
74.54 %
|
14.43 %
24.61 %
|
2.47 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
3918
|
30439
2512
|
7590
1366
|
1153
40
|
77.69 %
64.11 %
|
19.37 %
34.86 %
|
2.94 %
1.02 %
|
Outlook Mail |
38568
4078
|
30186
2660
|
7321
1375
|
1061
43
|
78.27 %
65.23 %
|
18.98 %
33.72 %
|
2.75 %
1.05 %
|
Yahoo Mail |
38296
4200
|
31008
2966
|
6246
1187
|
1042
47
|
80.97 %
70.62 %
|
16.31 %
28.26 %
|
2.72 %
1.12 %
|
AOL Mail |
38815
4366
|
31313
3106
|
6438
1213
|
1064
47
|
80.67 %
71.14 %
|
16.59 %
27.78 %
|
2.74 %
1.08 %
|
Mail.com |
38866
4218
|
31857
3033
|
6020
1137
|
989
48
|
81.97 %
71.91 %
|
15.49 %
26.96 %
|
2.54 %
1.14 %
|
Yandex Mail |
38646
4051
|
30713
2782
|
6830
1223
|
1103
46
|
79.47 %
68.67 %
|
17.67 %
30.19 %
|
2.85 %
1.14 %
|
GMX Mail |
38317
4002
|
31313
2712
|
6125
1243
|
879
47
|
81.72 %
67.77 %
|
15.99 %
31.06 %
|
2.29 %
1.17 %
|
Zoho Mail |
39204
3898
|
32437
2817
|
5846
1038
|
921
43
|
82.74 %
72.27 %
|
14.91 %
26.63 %
|
2.35 %
1.10 %
|
ProtonMail |
38910
3953
|
32218
2797
|
5766
1112
|
926
44
|
82.80 %
70.76 %
|
14.82 %
28.13 %
|
2.38 %
1.11 %
|
Custom Mail |
38376
4154
|
32263
3064
|
5238
1049
|
875
41
|
84.07 %
73.76 %
|
13.65 %
25.25 %
|
2.28 %
0.99 %
|
Compare ActiveCampaign with other providers
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